Tag results for "database marketing"
- Email Proven To Be Consumers' Marketing Channel Of Choice, As Long As There Is ControlPeople are nearly ten times as willing to swap an email addre ...
- Sorry, Email Marketers -- The Public Just Doesn't Trust YouThree in four consumers think that brands do not treat data proper ...
- Brexit -- It's Business As Usual For Email And GDPR ComplianceBrexit does not affect email marketers' need to be GDPR-compliant within t ...
- B2B Email Marketers: Brace -- And Start Spring Cleaning NowCleaning lists will improve open and click-through rates, and in two yea ...
- Microsoft Purchase Of LinkedIn Is A Data And Advertising PlayMicrosoft is buying LinkedIn for $26.2bn in a deal that the t ...
- Two Years To Go Until GDPR Becomes The LawOn 25 May 2018 the General Data Protection Regulation (GDPR) will co ...
- Predictive Consumer Experiences: The Promise Of The Internet Of ThingsThe Internet of Things and personalization are a good mix. Knowing t ...
- Why Big Data Can Weigh You Down, And What To Do About ItMarketers may think there can never be too much data, but unle ...
- Yes Lifecycle Analytics Platform Tracks Customer Engagement, Behavior In Real-TimeDigital marketing company Yes Lifecycle Marketing announced the release of a n ...
- Two Words Will Get You Through GDPR -- Informed ConsentThe GDPR headlines reference huge fines, but digital marketers need to foc ...
- The Devil Made Him Do ItJim Sterne, Founder of the eMetrics Marketing Optimization Summit, wrote The Devil ...
- Adobe Unveils New Marketing Cloud Powered By Data ScienceAfter a record-breaking quarter, Adobe announced an upgraded Marketing Cloud and ...
- Embracing Beginner's Mind, What Would You Like To Learn?Four weeks into writing this column, I don't want it to devol ...
- Avoid The Tyre Kickers And Focus On The Profitable PersonasIt's easy to drill down with data to find out too mu ...
- Insider's Guide To New EU Data RegulationsEmail marketers, tech teams and copywriters must act now to inform a ...
- Plonked Helps You Find The Right Business LeadSan Francisco-based startup Plonked announced the launch of a new B2B sear ...
- Where Does The Data Go After A Presidential Campaign Is Suspended? AdExchanger takes a look at what becomes of data after a presidenti ...
- Data Will Help Charities Raise Funds And Restore TrustCharities are under fire for fund-raising tactics -- could data be t ...
- Johnnie Walker Claims Campaign Success Result Of Combining Global And Local DataJohnnie Walker's global brand director, Guy Escolme, believes that the combination ...
- Fluent And LiveRamp Partner To Support Multiple ChannelsDigital marketing company Fluent announced a partnership with LiveRamp on Tuesday ...
- IoT Opens New Privacy, Surveillance Issues, Says Harvard StudyData wants to be free. Not as in there not being ...
- PostUp Boosts Email Engagement With DataEmail marketing company PostUp released a new email engagement service Wednesday target ...
- Sanders Staffer Fired For Snooping On Clinton DataThe DNC restricted the Bernie Sanders campaign’s access to a national vot ...
- McDonald's Sets Out DMP PlansMcDonald's is taking more ownership of its customer data with a sharp ...
- BA Hires Creston Unlimited To Make CRM Data Work HarderBritish Airways (BA) is looking to work its customer data harder wi ...
- Why Messaging Must Reflect That No Two Customer Journeys Are The SameBrands can learn from how Heathrow has been building a single vi ...
- Beacon Data Tells When a Consumer Is Due to ShopThere's being beaconed and then there's using beacon data for better targetin ...
- M&S Hit By Customer Data GlitchMarks & Spencer was forced to suspend its Web site last nig ...
- Harnessing Big Data to Transform MarketingAnyone following the Internet of Things knows that big data is o ...
- AOL UK MD Bemoans Advertisers' "Terrible Use Of Data"AOL's UK MD Hamish Nicklin warned marketers that "terrible use of dat ...
