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Quality Always Beats Quantity In Email Marketing

It might be tempting to send your company’s latest newsletter to everyone you met at that conference last week, but this isn’t a good marketing tactic. It’s better to email 1,000 subscribers who are interested in your business than 5,000 who are not. It’s quality over quantity, with research showing that marketers who use an opt-in strategy secure a 55% increase in click-through rates.

Read the whole story at Marketing Tech News »

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