Continuously Building a Better Mousetrap

During her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AEG, explained that speed, data deployment and interpretation, governance, technology acquisition and integration are all essential components to building a better marketing mousetrap, but deploying these components uniformly and strategically is a process that requires constant attention and evaluation in order to be successful. 

Find the rest of this session, and more, at our Email Insider Summit Agenda page.

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