Picking an Attribution Model

There are many attribution models that can be deployed by your brand depending on the goals of your email and cross-channel campaigns, but finding the right one is a trickier proposition when email is not necessarily meant to be an acquisition tool, Ellen Ablow, Director CRM and Marketing Operations, SurveyMonkey explained during the EIS panel “Content, Cadence, Continuity in a Cross-Channel World” 

Find the rest of this session, and more, at our Email Insider Summit Agenda page.

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