B2B Marketers Confront Challenges With First-Party Data

  • by December 10, 2021

The need for first-party customer data is evident among business-to-business (B2B) marketers as they grapple with pandemic disruptions, such as the shift to remote work.

However, only 21% of B2B sales and marketing executives said capturing such information is a top priority for their business in 2022, according to Dun …

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