Tag results for "data mining"
- Case Study: Bloomscape Creates Conversations With Content"Put yourself in the customer's shoes and consider the roadblocks, pain points, ...
- 65% Have Connected Cars, 54% Concerned About How Data Is UsedMore consumers are getting connected car features, but automakers will have to ...
- Q&A With Marcus Hotels CMO Erin LevzowWe're going to hear how Marcus Hotels gives its guests tours of ...
- Washington State Preps New Privacy BillLawmakers in Washington are readying a privacy law that would enable consumers ...
- Feds Eye Google's Massive Health-Data Project, Lawmakers RousedThe HHS Civil Rights unit will investigate whether sharing and analysis of ...
- Hunter Douglas Uses Speech Analytics Feedback To Improve Customer ExperienceManufacturer and marketer Hunter Douglas analyzed customer communications to identify when and ...
- LinkedIn Asks Court To Reconsider Decision Allowing HiQ To Scrape DataA recent decision in the battle between analytics firm hiQ Labs and ...
- How to Deepen and Scale an Affiliate Business"We knew there was a big opportunity here to capitalize on what ...
- California Lawmakers Pass Bill Requiring 'Data Brokers' To RegisterCalifornia lawmakers on Friday passed a law that could require online ad ...
- LinkedIn Can't Block Analytics Company From Scraping ProfilesLinkedIn can't rely on a 33-year-old anti-hacking law to prevent the analytics ...
- Haven Life's 1:1 Model Lowers Its CAC CostsHaven Life, purchased by Mass Mutual a decade ago and launched in ...
- Data Does NOT Equal PeopleData is a thin, wispy proxy for the rich bandwidth of the ...
- 1st-Party Data Is Overrated, MisunderstoodThe suggestion that success will result from mere ownership of a "first-party ...
- Zuckerberg Hit With Shareholder Suit Over Privacy Mishaps"The reputational damage suffered by Facebook is especially harmful to Facebook because ...
- Facebook Emails Raise New Questions Over Cambridge AnalyticaFacebook may have known as early as September 2015 that Cambridge Analytica ...
- Vizio Privacy Settlement Moves ForwardA federal judge has granted preliminary approval to a class-action settlement requiring ...
- How Marketers Will Benefit From Data Transparency LabelData quality and integrity matters more than ever in an era of ...
- Why CCOs Should Hold Keys To Customer DataDoing so will ensure the customer is at the center of business ...
- Proving Trade Show ROI With Data-Quality Best PracticesFor one, aim for clean data from the get-go in your pre-show ...
- Wedding Wire Personalizes Messages Based On BehaviorWeddingWire sends a personalized confirmation message to a segment of users after ...
- End-to-End Personalization: The Farmer's DogThe Farmer's Dog knows a great deal about each individual dog and ...
- Qualifiers Vs. Motivators: Not All Data Is Created EqualEveryone agrees data drives ROI, but there is still work to be ...
- Google Can't Shake Privacy Suit By Mississippi Attorney GeneralSiding against Google, Mississippi's highest court has refused to halt a privacy ...
- Why First-Party Data Is New Key Performance MetricBrands need to capture first-party data in order to truly own their ...
- Q2 Saw Firms Hit By New Malware Technology: StudyGandCrab was the top cyber security threat in Q2. But VPNFilter has ...
- Penske Media Acquires BuzzAngle Music To Leverage DataPenske will use Buzz Angle's tools to mine and create content for ...
- TV Advertising's Future Will Focus On What We Actually DO With DataData is not going to define the future of successful TV advertising, ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer DataIn what likely is the biggest consumer data play by any agency ...
- Podcast: Brad Simms, Gale Partners CEO, On Driving An Agency With Data, AIA conversation with Brad Simms about the shifting marketing landscape and helping ...
- Data, Storytelling And The Zen Of Marketing ManagementI've always believed marketers should be storytellers first, but they need to ...
