- Automakers Share Driving Data With Insurance Companies
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 18, 2024
General Motors, Kia, Subaru and Mitsubishi all contribute to the LexisNexis "Telemati ...
- Advertiser Demand To Drive Growth In Data Spending
Research Intelligencer, Robert Williams - Monday, March 4, 2024
Spending is set to grow 25% from this year to $33.8 billi ...
- Google To Block Location Data Mining In Maps
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2023
Privacy concerns and the potential for geofence warrants prompted Google to wo ...
- Disney Must Face Privacy Suit Over Oracle Pixel
MediaDailyNews, Wendy Davis - Thursday, November 9, 2023
Disney must face claims that it violated California and Pennsylvania wiretap la ...
- Younger Consumers Are Most Likely To Protect Privacy
Research Intelligencer, Robert Williams - Thursday, October 19, 2023
Forty-two percent of people ages 18 to 34 have switched companies ...
- X To Collect Biometric And Employment Data
MediaDailyNews, Karlene Lukovitz - Friday, September 1, 2023
Aspiring "everything app" also plans to offer no-phone-number-required voice and video call ...
- Congress Questions Data Brokers About Privacy
Digital News Daily, Wendy Davis - Wednesday, May 10, 2023
"Existing laws do not sufficiently protect Americans' data from misuse," a gro ...
- Naples Zoo Effectively Targets Hispanic Families With Digital
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2023
The effort from Huddled Masses resulted in more than 20,000 clicks a ...
- Lawmaker To Reintroduce Ban On Behavioral Targeting Of Minors
Digital News Daily, Wendy Davis - Thursday, April 20, 2023
"Few things are more concerning to me than the ways Big Tec ...
- Ad Industry Asks Congress To Avoid 'Unreasonable' Restrictions On Data Brokers
Digital News Daily, Wendy Davis - Tuesday, April 18, 2023
"Data-driven advertising, supported in large part by data services companies, fosters ...
- Oracle Can't Shake Advocates' Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, April 11, 2023
Three privacy advocates who brought a class-action complaint against Oracle can proce ...
- Key Reflection On RampUp 2023: Data Quality Matters
Media Insider, Dave Morgan - Thursday, March 2, 2023
Great plumbing can sometimes add a luster of provenance to the da ...
- Welch's Fruit Snacks Takes Data-Based Marketing Approach
Marketing Daily, Steve Ellwanger - Wednesday, February 8, 2023
Fetch rewards program provides access to data that "allows us to ma ...
- Changing Privacy Rules Impair Data Analytics For Organizations
Research Intelligencer, Robert Williams - Monday, December 12, 2022
Almost two-thirds of data leaders said privacy concerns limit their ability ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs
Digital News Daily, Wendy Davis - Monday, November 21, 2022
"Advertising is the lifeblood of the American economy," the Association of Nation ...
- CMOs Say Amount Of Marketing Data Is Overwhelming
Research Intelligencer, Robert Williams - Friday, November 11, 2022
About two-thirds of CMOs say the volume of data available to th ...
- Analytics Company Violated LinkedIn's Ban On Scraping, Judge Rules
Digital News Daily, Wendy Davis - Monday, November 7, 2022
A federal judge said hiQ Labs violated LinkedIn's terms of service ...
- Twitter Battles With Users Over Ad-Targeting Snafu
Digital News Daily, Wendy Davis - Tuesday, September 20, 2022
A Maryland resident is pressing to proceed with a class-action complaint allegi ...
- How the Great Cookie Reckoning Begets Customer Appreciation
Marketing Insider, Jo Hayes - Wednesday, September 21, 2022
To ensure the best use of data we have, we need ...
- Why You're Failing If You Aren't Testing Cookieless Solutions Now
Marketing Insider, Elise Stieferman - Friday, September 16, 2022
Here are three key ways marketers can set themselves and their bran ...
- Judge Dismisses Trump Suit Against Clinton, Neustar, Others: Calls It Political, Not Legal
Digital News Daily, Wendy Davis - Friday, September 9, 2022
"Plaintiff is not attempting to seek redress for any legal harm; instea ...
- How First-Party Data Will Shape The Metaverse
Media Insider, Cory Treffiletti - Wednesday, August 10, 2022
And which company has the most insight into what a custom-tailored virtu ...
- Direct-To-Consumer Marketers Struggle With Data Hurdles
Research Intelligencer, - Tuesday, August 9, 2022
Walled-garden media environments add to the challenges that DTC marketers face wi ...
- Why You're Failing If You Aren't Testing Cookieless Solutions Now
Marketing Insider, Elise Stieferman - Thursday, July 28, 2022
Here are three key ways marketers can set themselves and their bran ...
- Most Consumers Don't Ask Companies To Remove Personal Data
Research Intelligencer, - Tuesday, July 19, 2022
Sixty-two percent of people in the U.S. have never demanded that ...
- CMOs Prioritize Advertising Metrics Among Data Sources
Research Intelligencer, - Friday, July 15, 2022
CMOs have a variety of ways to obtain data that guide the ...
- Consumers Tend To Trust Brands With Clear Data Policies
Research Intelligencer, - Tuesday, July 12, 2022
The way companies handle people's data has significant implications for brand val ...
- Meta Sues MyStalk Over Instagram Clones
Digital News Daily, Wendy Davis - Tuesday, July 5, 2022
Meta Platforms on Tuesday sued MyStalk, which allows people to anonymously vi ...
- How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle
Marketing Insider, Sheena Banton, Jillian Tate - Thursday, June 23, 2022
One tip: Focus on actionable intelligence, not the amount of data. ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Every automaker knows that cars are often tied to drivers' identities. Personalizi ...