Tag results for "data mining"
- How First-Party Data Will Shape The MetaverseAnd which company has the most insight into what a custom-tailored virtu ...
- Direct-To-Consumer Marketers Struggle With Data HurdlesWalled-garden media environments add to the challenges that DTC marketers face wi ...
- Why You're Failing If You Aren't Testing Cookieless Solutions NowHere are three key ways marketers can set themselves and their bran ...
- Most Consumers Don't Ask Companies To Remove Personal DataSixty-two percent of people in the U.S. have never demanded that ...
- CMOs Prioritize Advertising Metrics Among Data SourcesCMOs have a variety of ways to obtain data that guide the ...
- Consumers Tend To Trust Brands With Clear Data PoliciesThe way companies handle people's data has significant implications for brand val ...
- Meta Sues MyStalk Over Instagram ClonesMeta Platforms on Tuesday sued MyStalk, which allows people to anonymously vi ...
- How Brands Can Maximize First-Party Data To Create Virtuous Loyalty CycleOne tip: Focus on actionable intelligence, not the amount of data. ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and ModelEvery automaker knows that cars are often tied to drivers' identities. Personalizi ...
- ALM Media Revamps Its Diversity Scorecard For Law FirmsA good example of the way publishers can serve up a da ...
- Lab Tested: Insomnia's Cookie-vation ExperienceAs Insomnia Cookies sought to rebrand its late-night snacking model around n ...
- The Continued Evolution Of Media Companies Aiming To Become Data-First OperationsThe traditional media company business proposition was to sell an audience ...
- Mass Personalization: Walgreens' Road To Customer-Level MarketingWhat does "personalization at scale" really mean - not just for custom ...
- Apple's 'Auction' Ad Drops The Mic On Third-Party DataThanks to Apple and its one-two punch, the future is bleak f ...
- How Brands Can Maximize First-Party Data To Create A Virtuous Loyalty CycleOne tip: Focus on actionable intelligence, not the amount of data. ...
- DeepTarget Upgrades Tool For Exporting Lists And Sending 3D CommunicationsThe firm has added to its Digital Experience Platform automated rotation, backgrou ...
- LinkedIn Can't Block Profile Scraping, Judges ConfirmSiding against LinkedIn, a federal appellate panel has upheld an order requiri ...
- FTC Chair Suggests New Limits On Data Collection"I am concerned that present market realities may render the 'notice a ...
- 'Sideloading' Bill Exposes Consumers To Privacy Risks, Apple CEO Warns"Data hungry companies would be able to avoid our privacy rules a ...
- Facebook, BrandTotal Blast Each Other In Battle Over DataFacebook's ban on scraping "denies users the ability to control and moneti ...
- California Privacy Law Requires Companies To Disclose Their Inferences, AG Says"Once a business has made an inference about a consumer, the inferen ...
- B2B Media Company Questex Rolls Out Enhanced Audience Data PlatformQuestex announced the launch of what it calls Q Activate, a proprieta ...
- BrandTotal And Facebook Remain At Impasse In Scraping BattleAnalytics company BrandTotal and Facebook parent Meta have not been able ...
- Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'"Consumers receive virtually free access to massive amounts of information online ...
- Rewriting The Brief For Data DemocratizationData democracy in action: keeping access widespread, but focusing its relevance ...
- Facebook Users Ask Court To Revive Battle Over 'High-Tech Redlining'Facebook users are asking a federal appellate court to revive claims th ...
- New Bill Would Outlaw Most Forms Of Behavioral Targeting"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- Not All Marketing Data Is Created EqualTo evaluate brand health, replace your vanity metrics with ones that off ...
- Senator Wyden Wants 'Tough Regulations' On Facebook, Touts Proposed 'Do Not Track' LawSen. Ron Wyden on Tuesday called for a national privacy law th ...
- Privacy Regulations Could Address 'Commercial Surveillance' Harms, FTC Chair SaysDays after taking the first steps toward issuing new privacy rules, F ...
