Tag results for "data mining"
- Welch's Fruit Snacks Takes Data-Based Marketing ApproachFetch rewards program provides access to data that "allows us to ma ...
- Changing Privacy Rules Impair Data Analytics For OrganizationsAlmost two-thirds of data leaders said privacy concerns limit their ability ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs"Advertising is the lifeblood of the American economy," the Association of Nation ...
- CMOs Say Amount Of Marketing Data Is OverwhelmingAbout two-thirds of CMOs say the volume of data available to th ...
- Analytics Company Violated LinkedIn's Ban On Scraping, Judge RulesA federal judge said hiQ Labs violated LinkedIn's terms of service ...
- Twitter Battles With Users Over Ad-Targeting SnafuA Maryland resident is pressing to proceed with a class-action complaint allegi ...
- How the Great Cookie Reckoning Begets Customer AppreciationTo ensure the best use of data we have, we need ...
- Why You're Failing If You Aren't Testing Cookieless Solutions NowHere are three key ways marketers can set themselves and their bran ...
- Judge Dismisses Trump Suit Against Clinton, Neustar, Others: Calls It Political, Not Legal"Plaintiff is not attempting to seek redress for any legal harm; instea ...
- How First-Party Data Will Shape The MetaverseAnd which company has the most insight into what a custom-tailored virtu ...
- Direct-To-Consumer Marketers Struggle With Data HurdlesWalled-garden media environments add to the challenges that DTC marketers face wi ...
- Why You're Failing If You Aren't Testing Cookieless Solutions NowHere are three key ways marketers can set themselves and their bran ...
- Most Consumers Don't Ask Companies To Remove Personal DataSixty-two percent of people in the U.S. have never demanded that ...
- CMOs Prioritize Advertising Metrics Among Data SourcesCMOs have a variety of ways to obtain data that guide the ...
- Consumers Tend To Trust Brands With Clear Data PoliciesThe way companies handle people's data has significant implications for brand val ...
- Meta Sues MyStalk Over Instagram ClonesMeta Platforms on Tuesday sued MyStalk, which allows people to anonymously vi ...
- How Brands Can Maximize First-Party Data To Create Virtuous Loyalty CycleOne tip: Focus on actionable intelligence, not the amount of data. ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and ModelEvery automaker knows that cars are often tied to drivers' identities. Personalizi ...
- ALM Media Revamps Its Diversity Scorecard For Law FirmsA good example of the way publishers can serve up a da ...
- Lab Tested: Insomnia's Cookie-vation ExperienceAs Insomnia Cookies sought to rebrand its late-night snacking model around n ...
- The Continued Evolution Of Media Companies Aiming To Become Data-First OperationsThe traditional media company business proposition was to sell an audience ...
- Mass Personalization: Walgreens' Road To Customer-Level MarketingWhat does "personalization at scale" really mean - not just for custom ...
- Apple's 'Auction' Ad Drops The Mic On Third-Party DataThanks to Apple and its one-two punch, the future is bleak f ...
- How Brands Can Maximize First-Party Data To Create A Virtuous Loyalty CycleOne tip: Focus on actionable intelligence, not the amount of data. ...
- DeepTarget Upgrades Tool For Exporting Lists And Sending 3D CommunicationsThe firm has added to its Digital Experience Platform automated rotation, backgrou ...
- LinkedIn Can't Block Profile Scraping, Judges ConfirmSiding against LinkedIn, a federal appellate panel has upheld an order requiri ...
- FTC Chair Suggests New Limits On Data Collection"I am concerned that present market realities may render the 'notice a ...
- 'Sideloading' Bill Exposes Consumers To Privacy Risks, Apple CEO Warns"Data hungry companies would be able to avoid our privacy rules a ...
- Facebook, BrandTotal Blast Each Other In Battle Over DataFacebook's ban on scraping "denies users the ability to control and moneti ...
- California Privacy Law Requires Companies To Disclose Their Inferences, AG Says"Once a business has made an inference about a consumer, the inferen ...
