Marketers of direct-to-consumer brands are awash in data related to their media buying, but many of them face difficulties in gaining key insights from these metrics. About half (49%) of DTC marketers said their biggest challenge is manual data and reporting, according to a study by media attribution platform Measured …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.