In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model
- July 12, 2022
Every automaker knows that cars are often tied to drivers’ identities. Personalizing email messaging around a customer’s specific auto model is not only relevant but incredibly powerful in building loyalty. Advance Auto has been on a three-year journey to build its first-party data, leverage third-party inputs, and use predictive modeling …
