In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model

  • July 12, 2022

Every automaker knows that cars are often tied to drivers’ identities. Personalizing email messaging around a customer’s specific auto model is not only relevant but incredibly powerful in building loyalty. Advance Auto has been on a three-year journey to build its first-party data, leverage third-party inputs, and use predictive modeling …

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