Tag results for "retargeting"
- Facebook Offering Offline-To-Online Retargeting OptionsFacebook is inviting businesses to target ads to users who have previously ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hardly ...
- Reconciling Marketing Effort with Retail LiftIn retail, where measurement is hazy, how do marketers reconcile their efforts ...
- Zeta Global, AppNexus Partner For Personalized Omnichannel MarketingZeta announced on Monday a strategic partnership with AppNexus to merge the ...
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a national ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- Does AI Enhance Or Replace Human Intelligence In Advertising?After years of trying out targeting, marketers have now realized it takes ...
- Unleashing The Power Of Programmatic Advertising Needs The Right Art, ScienceOne factor driving the success of programmatic is the ability to select ...
- Airport Adds 2,000 Beacons, Augmented Reality WayfindingBeacons at retail have been chugging along in various tests and trials, ...
- RTB House Enters Australia, New Zealand MarketsRTB House has added Australia and New Zealand to its APAC presence. ...
- Use Of First- And Third-Party Data In Native Campaigns Rose 3 X In Q1The use of data targeting in native ad campaigns, including both first- ...
- Macys: 2017 Is The Year Of Personalization And Learning Not To Be Too AggressiveLet's stop pestering our consumers with overly aggressive and uninformed retargeting urged ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- The Golden Age Of Retargeting?Are we entering into the Golden Age of Retargeting? There are a ...
- LinkedIn Officially Unveils Matched Audiences PlatformLinkedIn's Matched Audiences is a series of three marketing features that will ...
- LinkedIn Launches Tools For Audience Targeting LinkedIn has launched Matched Audiences, a suite of three targeting tools that ...
- Using Email To Drive Return VisitsEmail marketing is a hugely successful channel for getting return visitors to ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store VisitsMobile shoppers love deals and brands increasingly are offering more of them. ...
- Report: AI Interfaces Are Disrupting Traditional Media ChannelsThe IPG Media Lab takes a look at the emerging technologies and ...
- Retailers Moving Into The Internet Of 12 Billion Connected ThingsRetail is starting to lean on the Internet of Things to better ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost CustomersMarketers have forever been looking for better ways to target shoppers. All ...
- LinkedIn To Introduce Email Targeting, Launch New Ad PlatformLinkedIn plans to introduce email-based targeting by the end of the year, ...
- Conde Nast, NBCU, Vox Team To Deliver Mobile Video, Branded Content Conde Nast, NBCUniversal and Vox Media have joined forces to deliver mobile ...
- Two-Thirds Of Marketers Expanded Programmatic Campaigns To Mobile Devices In '16Programmatic advertising is becoming de rigueur for a majority of marketers, according ...
- Ad Targeting Among Companies Affected By Amazon OutageAmazon points to human error for the disruption in its cloud services ...
- goSeek Earns Web Traffic From Yahoo Native Ads, More Likely To Convert goSeek found it could successfully target potential travelers with custom ads. Travelers ...
- Carts Guru Extends Shopping Cart Recovery SolutionCarts Guru has expanded its marketing platform, focused on cart abandonment, to ...
- Criteo Pushes Toward New Video, Prospecting And CRM ProductsFrench ad tech firm Criteo surpassed analysts' estimates in Q3, and is ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants IgnoreAlong with connected cars comes in-car entertainment. More and better screens in ...
- Global Digital Marketing Group Launches Convertuum Platform Global Digital Marketing Group has launched Convertuum, a programmatic solution that uses ...
