Tag results for "retargeting"
- RTB House Testing FLoC: What Executives LearnedRTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think"It's been easy for marketers to pivot away and chase these typ ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Brands Reallocate Ad Budgets As Privacy Policies Put Them In A TailspinPrivacy strategies from Apple, Google and Facebook have led marketers to realloca ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH MediaThe Out-of-Home Advertising Association of America this morning released a comprehensive gui ...
- Play It Again With Retargeting: Brands Cite Channels And ChallengesEmail is the third-most utilized tool for retargeting, following Facebook/Instagram and Googl ...
- Guess What Marketers Are Searching For (You Guessed It - 'Search')It's hard to imagine, but search is becoming even more important, ...
- A Guide To Email RetargetingRetargeting can produce some of the highest conversions in email marketing ...
- The Internet Finally Comes Of AgeThe internet as an advertising medium turns 27 this year. Its four ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- Marriage Of Convenience: How Email And Direct Mail Work TogetherDirect mail increases conversions in digital channels and is a more intima ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study ShowsTwo-thirds of marketers in a White Ops survey experienced fraud in t ...
- Moosejaw Settles Privacy Claims, But Ad-Tech Company NaviStone Aims To Continue BattleCalifornia resident Jeremiah Revitch has reached a settlement with Moosejaw and ...
- eTargetMedia Combines Display Retargeting Platform With Email List ServiceThe new tool allows marketers to follow email campaigns with digital ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud IncreasesCHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- DSP Criteo Sees 10% Revenue Decline In Q3Criteo, which continues to struggle with revenue gains vs. a year ag ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously silo ...
- 3 Ways To Use Emotional Indicators In Keyword ResearchDo marketers really know how their target audience feels about their product ...
- The Ins And Outs Of CTV RetargetingWith CTV viewership reaching new levels, and more advertisers interested in performan ...
- Adobe Debuts Tool For Classifying Unknown Website VisitorsAdobe's new Predictive Analytics helps brands segment visitors and personalize communications, t ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.Amazon on Thursday introduced a targeting feature to promote discovery of n ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase EngagementCriteo introduced a feature that can determine the exact moment when consume ...
- Voice Commerce Declines In 2020: ReportSome 33% of consumers surveyed say a lack of security features sto ...
- Baking Up New Strategies For A Post-Cookie WorldAs an industry defined by change, we should all begin embracing t ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than ReactAt CES, FCC Chairman Ajit Pai discussed how to federally regulate ...
- Amazon Closes Out 2019 By Giving Advertisers Tactical Campaign AdviceAmazon has adopted a Google strategy to help marketers become more comfortab ...
- Developers Create App That Tracks Users' Lifetime Value For MarketersCompany developers built app based on three years of campaign data, ...
- Intema And SqueezeCMM Form Strategic Email PartnershipThe arrangement combines Intema's eFlyerMaker platform with SqueezeCMM analytics. ...
- Merkle Explains Amazon's Newest Ad OptionAmazon launched Sponsored Display in mid-September, allowing advertisers to retarget shoppers off ...
- Pearl CDP Is Integrated With Mailchimp's Email PlatformThe integration allows clients to synchronize their email engagement data across platform ...
