Tag results for "retargeting"
- Baking Up New Strategies For A Post-Cookie WorldAs an industry defined by change, we should all begin embracing the ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than ReactAt CES, FCC Chairman Ajit Pai discussed how to federally regulate AI ...
- Amazon Closes Out 2019 By Giving Advertisers Tactical Campaign AdviceAmazon has adopted a Google strategy to help marketers become more comfortable ...
- Developers Create App That Tracks Users' Lifetime Value For MarketersCompany developers built app based on three years of campaign data, as ...
- Intema And SqueezeCMM Form Strategic Email PartnershipThe arrangement combines Intema's eFlyerMaker platform with SqueezeCMM analytics. ...
- Merkle Explains Amazon's Newest Ad OptionAmazon launched Sponsored Display in mid-September, allowing advertisers to retarget shoppers off ...
- Pearl CDP Is Integrated With Mailchimp's Email PlatformThe integration allows clients to synchronize their email engagement data across platforms, ...
- Consumers Are Annoyed By Excessive Retargeting: StudyShoppers are also more likely to respond to videos offering discounts, Clinch ...
- Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More BrandsNew audience-targeting tools were introduced in an open beta. The Audience Targeting ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service PlatformAmazon Sponsored Display ads launched in beta late last week as a ...
- Don't Blame TargetingYou should not blame "targeting" for a poor targeting choice. That's a ...
- We Need More Expensive Advertising"Better to reach the right person in the right context once, even ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- Mailchimp Debuts Integrated Marketing Platform For SMBsThe new platform will help SMBs move beyond email to other channels, ...
- How To Recycle Website Visitors With Retargeting StrategiesAccording to a Forrester report, only a very meager percentage of your ...
- Vitamix Blending With AmazonVitamix, which sells high-end blenders, banks on customer reviews. In 2016, Vitamix ...
- Automation Jitters: How Email Can Help Calm ThemEmail marketing is one of the most trusted uses for automation. But ...
- Williams Sonoma Pushed The Boundaries Of Permission Marketing And FailedA simple data glitch is just the beginning as companies push the ...
- App Retargeting Biz Soars For Google, FacebookDuring the second half of 2018, Google saw its share of the ...
- Standard Video Retargeting Can Yield Wasteful ImpressionsVideo retargeting a digital media campaign can be a big waste of ...
- Tourism Australia Hoax Drives Super Bowl Viewers OnlineSeveral weeks prior, it launched branded behind-the-scenes "leaks," press releases and four ...
- Individualization Vs. Personalization At RetailWith individualization at retail, shoppers receives relevant video information while not having ...
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV RetargetingTremor Video DSP and Alphonso have had an exclusive partnership for the ...
- Wingstop Sees High Response, ROI, Sales In 4/20 CampaignOn Hulu, they ran four 15-second units across a program, each one ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup SauceThey followed up with a debate about the name, with nominees like ...
- Toyota Brings Retail Experience To Online UsersToyota set out to increase impressions for awareness, engagements for interest, and ...
- A&W Tracks Cost Per Visit With Mobile Targeting"Once you've gone from thinking brand awareness is enough to really measuring ...
- NCM To Position As First-Party Data CompanyMuch of NCM's movie-related research will come from consumer in-theater data, as ...
- How The RNC Pivoted From A Presidential Win To Local RacesIn the past year, any extra money went to digital. Normally, there ...
- Online Sales Are Top Factor In Measuring Success Of TV Ad Campaigns: StudyFifty-seven percent of marketing execs focus ad exposure on online sales, with ...
