Tag results for "retargeting"
- Individualization Vs. Personalization At RetailWith individualization at retail, shoppers receives relevant video information while not having ...
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV RetargetingTremor Video DSP and Alphonso have had an exclusive partnership for the ...
- Wingstop Sees High Response, ROI, Sales In 4/20 CampaignOn Hulu, they ran four 15-second units across a program, each one ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup SauceThey followed up with a debate about the name, with nominees like ...
- Toyota Brings Retail Experience To Online UsersToyota set out to increase impressions for awareness, engagements for interest, and ...
- A&W Tracks Cost Per Visit With Mobile Targeting"Once you've gone from thinking brand awareness is enough to really measuring ...
- NCM To Position As First-Party Data CompanyMuch of NCM's movie-related research will come from consumer in-theater data, as ...
- How The RNC Pivoted From A Presidential Win To Local RacesIn the past year, any extra money went to digital. Normally, there ...
- Online Sales Are Top Factor In Measuring Success Of TV Ad Campaigns: StudyFifty-seven percent of marketing execs focus ad exposure on online sales, with ...
- AgilOne, Criteo Partnership Links In-Store Purchase Data To Online Ads"Not only did they want to stop showing consumers online ads for ...
- Summertime, And The Grilling Is Sleazy: Brand-Safety Incidents Reported By RTB HouseThey say a picture is worth a thousand words. But when it ...
- Can Personalization Get Beyond 'Creepy'?Although it might all sound impressive in a press release (or an ...
- LiveRamp Partnership Brings People-Based Marketing To BingLiveRamp, an Acxiom company, announced an integration with Microsoft to deliver people-based ...
- Three Tips To Prepare Email Marketers For GDPRAs The General Data Protection Regulation looms, marketers need to understand how ...
- Cookies Will Crumble, But Not Because Of GDPRGDPR is very lenient on cookies -- it's mobile use and the ...
- Excessive Frequency, Retargeting Account For Ad Blocker UsageOverall, 20% of "connected adults" interviewed claim they always use an ad ...
- How Vote.gop Helped Sway the Swing StatesCan digital channels really drive turnout? Well, maybe enough to swing an ...
- Alphonso Uses Smartphone Microphones To Gather TV Viewing DataTech company Alphonso TV is in the spotlight this week, following a ...
- Location Of Things Market Growing To $71 BillionA major aspect of the Internet of Things is the increasing ability ...
- A Tale Of Two TailsTargeting works -- which, by the way, is why everyone does it, ...
- Remarketed Users Most Valuable CustomersWhy spend money on driving new users when you could spend the ...
- Criteo Says New Safari Privacy Settings Will Hurt RevenueApple's new privacy settings for Safari users could negatively affect Criteo's revenue, ...
- Facebook Offering Offline-To-Online Retargeting OptionsFacebook is inviting businesses to target ads to users who have previously ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hardly ...
- Reconciling Marketing Effort with Retail LiftIn retail, where measurement is hazy, how do marketers reconcile their efforts ...
- Zeta Global, AppNexus Partner For Personalized Omnichannel MarketingZeta announced on Monday a strategic partnership with AppNexus to merge the ...
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a national ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- Does AI Enhance Or Replace Human Intelligence In Advertising?After years of trying out targeting, marketers have now realized it takes ...
- Unleashing The Power Of Programmatic Advertising Needs The Right Art, ScienceOne factor driving the success of programmatic is the ability to select ...
