Tag results for "retargeting"
- Opt-Out Requests Via 'Global Privacy Control' Are Often Ignored, Study SuggestsPopular retail sites often fail to honor consumers' requests to reject target ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- DoubleClick Pitch Deck Shows Importance Of Google's AcquisitionA leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- TikTok Collected Extensive Data From Children, DOJ ChargesTikTok violated the Children's Online Privacy Protection Act by collecting data fr ...
- California Agency Weighs In Against American Privacy Rights ActThe California Privacy Protection Agency argues that a federal privacy law shouldn ...
- ANA, 4As: Privacy Bill Would 'Eviscerate' IndustryThe American Privacy Rights Act "would mandate an extreme anti-consumer, anti-advertising, a ...
- Google Takes Another Blow From CMA On Privacy Sandbox SetbacksGoogle may need to limit its first-party data capabilities to meet t ...
- Using LinkedIn For Demand And Lead GenerationLinkedIn has gained a solid reputation as the best platform for B ...
- Cyber Monday Expected To Generate $12B In Shopping RevenueOnline spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- Google Privacy Sandbox And The Radical Departure From Ad TargetingGoogle's Privacy Sandbox is a radical departure from how the industry targe ...
- The AI Glow: How Email Marketers Are Using It - And How It's WorkingThe biggest use cases for AI are personalization, retargeting and subject-line optimizatio ...
- Criteo Reveals It 'Leverages' Twice As Much Ecommerce Data As Amazon To TargetCriteo reported its quarterly revenue has risen to $240.22 million. But i ...
- Targeting Is Broken...But We Can Solve ThisHow did TaxAct find that it could radically reduce media costs a ...
- Ad-Tech Company Criteo Fined $44 Million In EU Over PrivacyFrance's privacy regulator has fined ad tech company Criteo for allegedly faili ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots ProgramThe strategy, built on the partnership, is now available to a sele ...
- Klaviyo Integrates With Amazon's Buy With PrimeThe integration allows users to retarget customers with abandoned cart emails, Klavi ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion RatesDynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One PlaceAdRoll has launched what it calls an automation builder -- a to ...
- Goodlife's Great Digitized Delivery Truck CaperDelivery trucks and buggies may have been the original OOH vehicle. Goodli ...
- Therapy App Hit With Class-Action Privacy ComplaintOnline therapy app BetterHelp has been hit with a privacy lawsuit f ...
- Sam's Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open WebSam's Club has released a real-time display ad service available across thousan ...
- Rage Clicks, Slow Page Loading Drove Increase In Web Bounce Rates, Study FindsEmail is a relatively small contributor to traffic, while direct is firs ...
- Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, OthersMicrosoft Advertising has released updates to its Audience Targeting feature and Audien ...
- (Re) Target Practice: Ads Being Leaked To Devices That Share Network ConnectionsEmail addresses are the "durable" identity links that allow sensitive personal informati ...
- Consumers Most Prefer Ad Targeting That's Based On Media HabitsAbout three quarters of U.S. consumers said it's acceptable to receive mo ...
- Squatters and Clickers: Mapping Site Behaviors Against Retargeting StrategyAs Avocados From Mexico transforms its media and analytics and migrates i ...
- IBM Tests ID5 To Retarget 1.4M B2B Users In Safari, Benefiting From Lower CPMsWith 40% of global traffic not reachable through third-party cookies in Safar ...
- Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To PromosSKUx wants to change the way promos are delivered and redeemed. Develope ...
- Most Consumers Rarely Post About Brands On Social MediaBrands that promote their loyalty programs on social media likely will encoura ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study FindsOver 90% of B2C marketers have seen channels decline, Spectrm reports. ...
