- eTargetMedia Combines Display Retargeting Platform With Email List Service
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
The new tool allows marketers to follow email campaigns with digital ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- DSP Criteo Sees 10% Revenue Decline In Q3
Digital News Daily, Wayne Friedman - Wednesday, October 28, 2020
Criteo, which continues to struggle with revenue gains vs. a year ag ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously silo ...
- 3 Ways To Use Emotional Indicators In Keyword Research
Search & Performance Marketing Daily, Bailey Chancellor - Tuesday, September 22, 2020
Do marketers really know how their target audience feels about their product ...
- The Ins And Outs Of CTV Retargeting
Advanced TV Insider, Karlene Lukovitz - Friday, June 5, 2020
With CTV viewership reaching new levels, and more advertisers interested in performan ...
- Adobe Debuts Tool For Classifying Unknown Website Visitors
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Adobe's new Predictive Analytics helps brands segment visitors and personalize communications, t ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Amazon on Thursday introduced a targeting feature to promote discovery of n ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Digital News Daily, Laurie Sullivan - Wednesday, March 18, 2020
Criteo introduced a feature that can determine the exact moment when consume ...
- Voice Commerce Declines In 2020: Report
Inside Performance, Laurie Sullivan - Tuesday, February 25, 2020
Some 33% of consumers surveyed say a lack of security features sto ...
- Baking Up New Strategies For A Post-Cookie World
Digital News Daily, Brad Nunn - Wednesday, January 22, 2020
As an industry defined by change, we should all begin embracing t ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than React
AI & IoT Daily, Laurie Sullivan - Thursday, January 9, 2020
At CES, FCC Chairman Ajit Pai discussed how to federally regulate ...
- Amazon Closes Out 2019 By Giving Advertisers Tactical Campaign Advice
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
Amazon has adopted a Google strategy to help marketers become more comfortab ...
- Developers Create App That Tracks Users' Lifetime Value For Marketers
Digital News Daily, Laurie Sullivan - Monday, December 23, 2019
Company developers built app based on three years of campaign data, ...
- Intema And SqueezeCMM Form Strategic Email Partnership
Email Marketing Daily, Ray Schultz - Wednesday, November 27, 2019
The arrangement combines Intema's eFlyerMaker platform with SqueezeCMM analytics. ...
- Merkle Explains Amazon's Newest Ad Option
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 7, 2019
Amazon launched Sponsored Display in mid-September, allowing advertisers to retarget shoppers off ...
- Pearl CDP Is Integrated With Mailchimp's Email Platform
Email Marketing Daily, Ray Schultz - Thursday, October 31, 2019
The integration allows clients to synchronize their email engagement data across platform ...
- Consumers Are Annoyed By Excessive Retargeting: Study
Digital News Daily, Ray Schultz - Thursday, October 3, 2019
Shoppers are also more likely to respond to videos offering discounts, Clin ...
- Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
New audience-targeting tools were introduced in an open beta. The Audience Targeti ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as ...
- Don't Blame Targeting
Media Insider, Ted McConnell - Thursday, August 1, 2019
You should not blame "targeting" for a poor targeting choice. That's ...
- We Need More Expensive Advertising
Media Insider, Dave Morgan - Thursday, July 18, 2019
"Better to reach the right person in the right context once, ev ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- Mailchimp Debuts Integrated Marketing Platform For SMBs
Email Marketing Daily, Ray Schultz - Monday, May 13, 2019
The new platform will help SMBs move beyond email to other channel ...
- How To Recycle Website Visitors With Retargeting Strategies
Marketing Insider, Charles Dearing - Thursday, May 2, 2019
According to a Forrester report, only a very meager percentage of yo ...
- Vitamix Blending With Amazon
Show Daily, Nina Lentini - Tuesday, April 30, 2019
Vitamix, which sells high-end blenders, banks on customer reviews. In 2016, Vitam ...
- Automation Jitters: How Email Can Help Calm Them
Email Insider, Ray Schultz - Tuesday, April 2, 2019
Email marketing is one of the most trusted uses for automation. B ...
- Williams Sonoma Pushed The Boundaries Of Permission Marketing And Failed
Data & Programmatic Insider, Laurie Sullivan - Monday, March 25, 2019
A simple data glitch is just the beginning as companies push t ...
- App Retargeting Biz Soars For Google, Facebook
Mobile Insider, Gavin O'Malley - Thursday, March 21, 2019
During the second half of 2018, Google saw its share of t ...
- Standard Video Retargeting Can Yield Wasteful Impressions
Television News Daily, Wayne Friedman - Friday, February 1, 2019
Video retargeting a digital media campaign can be a big waste ...