- Huge Profit Expanding Beyond the Majority
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
In the world of politics where profit doesn't come from financial gai ...
- DuckDuckGo Adds Feature To Block Google Topics And Fledge
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 11, 2022
DuckDuckGo has developed a feature its Chrome extension to block Google's tracki ...
- Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent Activity
Data & Programmatic Insider, Laurie Sullivan - Monday, May 2, 2022
Jake Loveless, CEO at Edgemesh, created a feature for his new compa ...
- Microsoft Advertising To Roll Out RSA Open Beta Ad Customizers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
On Tuesday, Microsoft announced that marketers using Search Ads will soon ha ...
- Utah Passes Right To Opt Out Of Behavioral Targeting
Digital News Daily, Wendy Davis - Thursday, March 3, 2022
The Consumer Privacy Act, introduced less than three weeks ago, would requi ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Performance Marketing Insider, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
A Google TV update will make Google's TV platform more useful f ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 6, 2021
Microsoft Advertising will make responsive search ads the only search ad ty ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV servic ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these typ ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign wi ...
- Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 17, 2021
Privacy strategies from Apple, Google and Facebook have led marketers to realloca ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, May 7, 2021
The Out-of-Home Advertising Association of America this morning released a comprehensive gui ...
- Play It Again With Retargeting: Brands Cite Channels And Challenges
Email Insider, Ray Schultz - Monday, May 3, 2021
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Googl ...
- Guess What Marketers Are Searching For (You Guessed It - 'Search')
MediaDailyNews, Michael McLaren - Thursday, April 29, 2021
It's hard to imagine, but search is becoming even more important, ...
- A Guide To Email Retargeting
Around the Net in Email, Ray Schultz - Wednesday, April 21, 2021
Retargeting can produce some of the highest conversions in email marketing ...
- The Internet Finally Comes Of Age
Digital News Daily, Richard Hartell - Thursday, April 1, 2021
The internet as an advertising medium turns 27 this year. Its four ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- Marriage Of Convenience: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Friday, March 19, 2021
Direct mail increases conversions in digital channels and is a more intima ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 1, 2021
Two-thirds of marketers in a White Ops survey experienced fraud in t ...
- Moosejaw Settles Privacy Claims, But Ad-Tech Company NaviStone Aims To Continue Battle
Digital News Daily, Wendy Davis - Wednesday, February 3, 2021
California resident Jeremiah Revitch has reached a settlement with Moosejaw and ...
- eTargetMedia Combines Display Retargeting Platform With Email List Service
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
The new tool allows marketers to follow email campaigns with digital ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- DSP Criteo Sees 10% Revenue Decline In Q3
Digital News Daily, Wayne Friedman - Wednesday, October 28, 2020
Criteo, which continues to struggle with revenue gains vs. a year ag ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously silo ...
- 3 Ways To Use Emotional Indicators In Keyword Research
Search & Performance Marketing Daily, Bailey Chancellor - Tuesday, September 22, 2020
Do marketers really know how their target audience feels about their product ...
- The Ins And Outs Of CTV Retargeting
Advanced TV Insider, Karlene Lukovitz - Friday, June 5, 2020
With CTV viewership reaching new levels, and more advertisers interested in performan ...
- Adobe Debuts Tool For Classifying Unknown Website Visitors
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Adobe's new Predictive Analytics helps brands segment visitors and personalize communications, t ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Amazon on Thursday introduced a targeting feature to promote discovery of n ...