- App Retargeting Biz Soars For Google, Facebook
Mobile Insider, Gavin O'Malley - Thursday, March 21, 2019
During the second half of 2018, Google saw its share of t ...
- Standard Video Retargeting Can Yield Wasteful Impressions
Television News Daily, Wayne Friedman - Friday, February 1, 2019
Video retargeting a digital media campaign can be a big waste ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- Individualization Vs. Personalization At Retail
Connected Thinking, Chuck Martin - Wednesday, January 16, 2019
With individualization at retail, shoppers receives relevant video information while not havi ...
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV Retargeting
Digital News Daily, Alex Weprin - Thursday, November 15, 2018
Tremor Video DSP and Alphonso have had an exclusive partnership for t ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees li ...
- Wingstop Sees High Response, ROI, Sales In 4/20 Campaign
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
On Hulu, they ran four 15-second units across a program, each o ...
- Toyota Brings Retail Experience To Online Users
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Toyota set out to increase impressions for awareness, engagements for interest, a ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- NCM To Position As First-Party Data Company
MediaDailyNews, Wayne Friedman - Friday, October 19, 2018
Much of NCM's movie-related research will come from consumer in-theater data, ...
- How The RNC Pivoted From A Presidential Win To Local Races
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In the past year, any extra money went to digital. Normally, the ...
- Online Sales Are Top Factor In Measuring Success Of TV Ad Campaigns: Study
Television News Daily, Wayne Friedman - Friday, October 5, 2018
Fifty-seven percent of marketing execs focus ad exposure on online sales, wi ...
- AgilOne, Criteo Partnership Links In-Store Purchase Data To Online Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 10, 2018
"Not only did they want to stop showing consumers online ads f ...
- Summertime, And The Grilling Is Sleazy: Brand-Safety Incidents Reported By RTB House
RTBlog, Joe Mandese - Monday, August 6, 2018
They say a picture is worth a thousand words. But when ...
- Can Personalization Get Beyond 'Creepy'?
MediaDailyNews, George Simpson - Thursday, July 12, 2018
Although it might all sound impressive in a press release (or ...
- LiveRamp Partnership Brings People-Based Marketing To Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 13, 2018
LiveRamp, an Acxiom company, announced an integration with Microsoft to deliver people-bas ...
- Three Tips To Prepare Email Marketers For GDPR
Email Marketing Daily, James Glover - Tuesday, March 13, 2018
As The General Data Protection Regulation looms, marketers need to understand h ...
- Cookies Will Crumble, But Not Because Of GDPR
London Blog, Sean Hargrave - Thursday, February 22, 2018
GDPR is very lenient on cookies -- it's mobile use and t ...
- Excessive Frequency, Retargeting Account For Ad Blocker Usage
Publishers Daily, Sara Guaglione - Wednesday, February 21, 2018
Overall, 20% of "connected adults" interviewed claim they always use an ...
- How Vote.gop Helped Sway the Swing States
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
Can digital channels really drive turnout? Well, maybe enough to swing ...
- Alphonso Uses Smartphone Microphones To Gather TV Viewing Data
PolicyBlog, Wendy Davis - Thursday, January 4, 2018
Tech company Alphonso TV is in the spotlight this week, following ...
- Location Of Things Market Growing To $71 Billion
Connected Thinking, Chuck Martin - Thursday, December 28, 2017
A major aspect of the Internet of Things is the increasing abili ...
- A Tale Of Two Tails
Media Insider, Ted McConnell - Thursday, December 14, 2017
Targeting works -- which, by the way, is why everyone does i ...
- Remarketed Users Most Valuable Customers
Research Brief, Jack Loechner - Tuesday, November 28, 2017
Why spend money on driving new users when you could spend t ...
- Criteo Says New Safari Privacy Settings Will Hurt Revenue
Digital News Daily, Wendy Davis - Thursday, November 2, 2017
Apple's new privacy settings for Safari users could negatively affect Criteo's revenu ...
- Facebook Offering Offline-To-Online Retargeting Options
Around the Net In Digital, Gavin O'Malley - Friday, September 22, 2017
Facebook is inviting businesses to target ads to users who have previous ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hard ...
- Reconciling Marketing Effort with Retail Lift
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
In retail, where measurement is hazy, how do marketers reconcile their effor ...
- Zeta Global, AppNexus Partner For Personalized Omnichannel Marketing
Email Marketing Daily, Jess Nelson - Monday, July 31, 2017
Zeta announced on Monday a strategic partnership with AppNexus to merge t ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...