- Using LinkedIn For Demand And Lead Generation
MediaDailyNews, Andrea Ness - Friday, February 2, 2024
LinkedIn has gained a solid reputation as the best platform for B ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Search & Performance Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- Google Privacy Sandbox And The Radical Departure From Ad Targeting
Search & Performance Insider, Laurie Sullivan - Tuesday, October 10, 2023
Google's Privacy Sandbox is a radical departure from how the industry targe ...
- The AI Glow: How Email Marketers Are Using It - And How It's Working
Email Insider, Ray Schultz - Tuesday, September 12, 2023
The biggest use cases for AI are personalization, retargeting and subject-line optimizatio ...
- Criteo Reveals It 'Leverages' Twice As Much Ecommerce Data As Amazon To Target
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
Criteo reported its quarterly revenue has risen to $240.22 million. But i ...
- Targeting Is Broken...But We Can Solve This
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
How did TaxAct find that it could radically reduce media costs a ...
- Ad-Tech Company Criteo Fined $44 Million In EU Over Privacy
Digital News Daily, Wendy Davis - Thursday, June 22, 2023
France's privacy regulator has fined ad tech company Criteo for allegedly faili ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- Klaviyo Integrates With Amazon's Buy With Prime
Email Marketing Daily, Ray Schultz - Thursday, May 25, 2023
The integration allows users to retarget customers with abandoned cart emails, Klavi ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place
Email Marketing Daily, Ray Schultz - Tuesday, May 2, 2023
AdRoll has launched what it calls an automation builder -- a to ...
- Goodlife's Great Digitized Delivery Truck Caper
The MediaPost Cases, Lisa Singer - Tuesday, April 18, 2023
Delivery trucks and buggies may have been the original OOH vehicle. Goodli ...
- Therapy App Hit With Class-Action Privacy Complaint
Digital News Daily, Wendy Davis - Wednesday, March 8, 2023
Online therapy app BetterHelp has been hit with a privacy lawsuit f ...
- Sam's Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2023
Sam's Club has released a real-time display ad service available across thousan ...
- Rage Clicks, Slow Page Loading Drove Increase In Web Bounce Rates, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
Email is a relatively small contributor to traffic, while direct is firs ...
- Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
Microsoft Advertising has released updates to its Audience Targeting feature and Audien ...
- (Re) Target Practice: Ads Being Leaked To Devices That Share Network Connections
Email Insider, Ray Schultz - Monday, November 14, 2022
Email addresses are the "durable" identity links that allow sensitive personal informati ...
- Consumers Most Prefer Ad Targeting That's Based On Media Habits
Research Intelligencer, Robert Williams - Thursday, September 22, 2022
About three quarters of U.S. consumers said it's acceptable to receive mo ...
- Squatters and Clickers: Mapping Site Behaviors Against Retargeting Strategy
The MediaPost Cases, Lisa Singer - Wednesday, October 19, 2022
As Avocados From Mexico transforms its media and analytics and migrates i ...
- IBM Tests ID5 To Retarget 1.4M B2B Users In Safari, Benefiting From Lower CPMs
Search & Performance Insider, Laurie Sullivan - Thursday, August 25, 2022
With 40% of global traffic not reachable through third-party cookies in Safar ...
- Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
SKUx wants to change the way promos are delivered and redeemed. Develope ...
- Most Consumers Rarely Post About Brands On Social Media
Research Intelligencer, - Friday, July 1, 2022
Brands that promote their loyalty programs on social media likely will encoura ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Over 90% of B2C marketers have seen channels decline, Spectrm reports. ...
- Huge Profit Expanding Beyond the Majority
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
In the world of politics where profit doesn't come from financial gai ...
- DuckDuckGo Adds Feature To Block Google Topics And Fledge
Search & Performance Insider, Laurie Sullivan - Wednesday, May 11, 2022
DuckDuckGo has developed a feature its Chrome extension to block Google's tracki ...
- Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent Activity
Data & Programmatic Insider, Laurie Sullivan - Monday, May 2, 2022
Jake Loveless, CEO at Edgemesh, created a feature for his new compa ...
- Microsoft Advertising To Roll Out RSA Open Beta Ad Customizers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
On Tuesday, Microsoft announced that marketers using Search Ads will soon ha ...
- Utah Passes Right To Opt Out Of Behavioral Targeting
Digital News Daily, Wendy Davis - Thursday, March 3, 2022
The Consumer Privacy Act, introduced less than three weeks ago, would requi ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Search & Performance Insider, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
A Google TV update will make Google's TV platform more useful f ...