Klaviyo, an automation platform for B2C
businesses, has formed an integration with Amazon’s Buy with Prime.
The new offering, the Klaviyo for Buy with Prime, enables users to sync their Buy with Prime orders
and customer data with Klaviyo.
“It’s becoming increasingly challenging for businesses to stand out in today’s ecommerce market — which means it’s crucial for
businesses to utilize their own customer data to fuel more personalized marketing efforts and cultivate brand loyalty,” says Rich Gardner, senior vice president of global strategic partnerships
at Klaviyo.
The new arrangement will allow clients to “sync, access and analyze shopper data from purchases made using Buy with Prime,” Gardner adds.
According to
Klaviyo, firms using Klaviyo for Amazon Buy with Prime can:
- Have a single view of every customer, allowing brands to predict a customer’s next order date, customer lifetime
value and churn risk.
- Increase revenue by retargeting customers with automated abandoned checkout emails.
- Build and direct customer relationships by
automating post-purchase flows for Buy with Prime customers. Brands can ask customers about their experience and cross-sell and up-sell them with personalized product recommendations based on their
purchase history.