- 'League Of Their Own' Movie Adapted For Amazon Drama Series
TVBlog, Adam Buckman - Friday, August 12, 2022
An eight-part TV adaptation of "A League of Their Own" is tail ...
- Streaming Satisfaction: Netflix Drops, HBO Max Is Tops -- Including In Ad-Supported Ranking
Video Insider, Karlene Lukovitz - Tuesday, August 9, 2022
Netflix has dropped from first to fourth in overall satisfaction. Among ad-support ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
Research Intelligencer, Rob Williams - Thursday, July 28, 2022
Advertisers boosted their spending by 62% from a year earlier on Amazon ...
- U.S. Streaming Rebounds In Q2, Amazon Grabs Largest Share Of New Subs, Netflix Penetration Down
Digital News Daily, Karlene Lukovitz - Tuesday, July 26, 2022
Netflix's U.S. household penetration is now at 61%. Amazon Prime Video grabb ...
- Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy
Inside Performance, Laurie Sullivan - Tuesday, July 26, 2022
Adobe on Tuesday released data on themes and categories around consumer Pri ...
- Prime Time: Amazon Sent Half A Billion Emails For Its Sale Days This Year
Email Insider, Ray Schultz - Friday, July 22, 2022
Amazon drove $12 billion in global sales during Prime Days this yea ...
- Streaming Viewing Accelerates In June To 33.7% Day Viewing Share: Nielsen
Television News Daily, Wayne Friedman - Thursday, July 21, 2022
Streaming TV viewing, already on the rise, accelerated even more in Jun ...
- Amazon Prime Video Redesigns, Spotlights Top 10 Most-Viewed
Digital News Daily, Karlene Lukovitz - Tuesday, July 19, 2022
Redo includes easier access to live programming, including sports -- a maj ...
- Amazon Prime Days Break Record
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, July 17, 2022
Amazon’s Prime Day this year topped $11.9 billion in sales, breaking record ...
- Amazon Prime Day Saw Plethora Of Deals By Brands
Email Marketing Daily, Ray Schultz - Friday, July 15, 2022
Most Amazon Prime Day deals were short-duration flash sales, with many usi ...
- Economic Challenges Persist, But Consumers Still Spend
Inside Performance, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Worthy Mention..Or Not? Streaming Gains More Steam Amidst Emmy Nominations
TV Watch, Wayne Friedman - Friday, July 15, 2022
The shift to streaming was highlighted in 2018, when Amazon Prime Video ...
- Amid Prime Day Buzz, Amazon Launches Comic BTS Ads
Marketing Daily, Sarah Mahoney - Thursday, July 14, 2022
"I know kids are expensive as *@#$," says actress Kathryn Hahn. " ...
- Amazon Prime Days Could Break Records
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, July 9, 2022
Amazon could capture more than 20% share of consumer packaged goods dolla ...
- Amazon Streamlines Prime Cancellation In EU
Digital News Daily, Wendy Davis - Tuesday, July 5, 2022
Amazon has agreed to allow European users to cancel subscriptions to Pri ...
- New Amazon Action Drama Gets SEAL Of Approval
TVBlog, Adam Buckman - Friday, July 1, 2022
A story about the members of a Navy SEAL unit all dyi ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Prime Video CMO Steps Down, Amazon To 'Evaluate Needs'
Digital News Daily, Karlene Lukovitz - Wednesday, June 29, 2022
Ukonwa Ojo, who oversaw marketing for hits including "Coming 2 America," ...
- Amazon's Prime Day Shopping Event Drives Gains In Retail Media Spending
Research Intelligencer, Rob Williams - Thursday, June 23, 2022
Brands quadruple their ad spending on Amazon as shoppers hunt for de ...
- Target 'Deal Days' Challenges Amazon
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 21, 2022
Target is bringing back its “Deal Days” July 11-13 and once aga ...
- Amazon Announces Prime Days
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 17, 2022
Amazon will hold its Prime Days sales discount event on July ...
- CTV Viewing Hours Grow Nearly 20% In March -- 122 Hours Per Household
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Although some recent analysis points to a slowdown, streaming consumption continues ...
- ESPN Up Against Netflix, NBCU, Amazon For Formula 1 Rights
Digital News Daily, Karlene Lukovitz - Monday, June 6, 2022
Formula 1 has been virtually commercial-free in U.S. airings, but each compa ...
- Most Popular Streaming Platform For Live Sports? Not What You Might Think
Television News Daily, Wayne Friedman - Wednesday, May 18, 2022
One of the most popular streaming platforms for viewing live sports ...
- Subscription Cost Is Top Reason For Canceling Streaming
Research Intelligencer, Rob Williams - Thursday, April 21, 2022
A large library of content is the No. 1 reason that viewe ...
- Advertisers And Agencies See Growing Role For Retail Media
Research Intelligencer, Rob Williams - Thursday, April 14, 2022
Marketers want more data to guide their decisions about buying online ...
- Amazon Prime Video's U.S. Penetration Hits 45%
Digital News Daily, Karlene Lukovitz - Friday, April 8, 2022
Recent price hike shouldn't affect the video streaming service's popularity, says research ...
- Premium Streamers' Downloads Rise Among Big Distributors, 'Churn' Grows
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The percentage of households subscribing directly from OTT providers' sites declined fr ...
- Amazon Focuses On Cable Ads While Target Leads On Broadcast
Research Intelligencer, Rob Williams - Friday, March 11, 2022
Amazon aired more total spots than Walmart and Target did on radi ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?
MediaDailyNews, Andrew Ransom - Thursday, March 10, 2022
Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...