• by Wayne Friedman , October 2, 2025

With strong competitive matchups -- and aided by Nielsen “Big Data + Panel" measurement -- NFL viewing through four weeks is up 11% to 20.8 million viewers.

NBC's “Sunday Night Football” -- including the league-opening “NFL Kickoff” game -- is averaging 24.7 million viewers.

Through all its late and early games, Fox Television Network is close behind at 23.2 million viewers.

CBS Television Network comes in at 19.2 million, followed by ABC/ESPN at 18.7 million. “Thursday Night Football” on Amazon Prime Video is up 6% to 15.8 million.

Quoting Nielsen policy, Amazon says “figures are to be compared with Panel Only measurement from previous years.” Analysts also cite that competitive and big brand name team games have contributed to gains.

Amazon continues to tout that the median age on “TNF” is now younger -- at 47.5 years old. This is 7.5 years younger than those watching NFL games on linear TV networks, at 55.0 years old.

Through four weeks of the season, revenue for all TV networks and platforms for national TV is estimated at $797.5 million, according to EDO Ad EnGage -- virtually at last year’s levels ($803.9 million).

EDO says the top earning NFL TV partner so far is NBC’s “Sunday Night Football,” with $244 million.