In what may be the least surprising survey result
of 2026, 88% of Americans say they expect to get interest-based ads. Not fear. Not vaguely
suspect. Expect. In fact, equal portions say they always expect them at 44% or sometimes expect them at 44%.
Translation for media buyers: your audience …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.