eTargetMedia, a provider of email and postal lists, has unveiled a display ad retargeting tool that it says can be used with email in cross-channel campaigns.
The service helps brands deliver personalized messages via targeted email campaigns and display ads on popular websites, the company claims.
Marketers can first send emails, then follow up with display ads, it explains.
The new tool serves as “a cross-channel digital marketing platform that will help marketers build more profitable relationships with clients, states Harris Kreichman, managing partner of eTargetMedia.
Users can also track campaign performance, the company says.
eTargetMedia also provides list hygiene services.