- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Digital News Daily, Laurie Sullivan - Wednesday, March 18, 2020
Criteo introduced a feature that can determine the exact moment when consume ...
- Voice Commerce Declines In 2020: Report
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 25, 2020
Some 33% of consumers surveyed say a lack of security features sto ...
- Baking Up New Strategies For A Post-Cookie World
Digital News Daily, Brad Nunn - Wednesday, January 22, 2020
As an industry defined by change, we should all begin embracing t ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than React
AI & IoT Daily, Laurie Sullivan - Thursday, January 9, 2020
At CES, FCC Chairman Ajit Pai discussed how to federally regulate ...
- Amazon Closes Out 2019 By Giving Advertisers Tactical Campaign Advice
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
Amazon has adopted a Google strategy to help marketers become more comfortab ...
- Developers Create App That Tracks Users' Lifetime Value For Marketers
Digital News Daily, Laurie Sullivan - Monday, December 23, 2019
Company developers built app based on three years of campaign data, ...
- Intema And SqueezeCMM Form Strategic Email Partnership
Email Marketing Daily, Ray Schultz - Wednesday, November 27, 2019
The arrangement combines Intema's eFlyerMaker platform with SqueezeCMM analytics. ...
- Merkle Explains Amazon's Newest Ad Option
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 7, 2019
Amazon launched Sponsored Display in mid-September, allowing advertisers to retarget shoppers off ...
- Pearl CDP Is Integrated With Mailchimp's Email Platform
Email Marketing Daily, Ray Schultz - Thursday, October 31, 2019
The integration allows clients to synchronize their email engagement data across platform ...
- Consumers Are Annoyed By Excessive Retargeting: Study
Digital News Daily, Ray Schultz - Thursday, October 3, 2019
Shoppers are also more likely to respond to videos offering discounts, Clin ...
- Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
New audience-targeting tools were introduced in an open beta. The Audience Targeti ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as ...
- Don't Blame Targeting
Media Insider, Ted McConnell - Thursday, August 1, 2019
You should not blame "targeting" for a poor targeting choice. That's ...
- We Need More Expensive Advertising
Media Insider, Dave Morgan - Thursday, July 18, 2019
"Better to reach the right person in the right context once, ev ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- Mailchimp Debuts Integrated Marketing Platform For SMBs
Email Marketing Daily, Ray Schultz - Monday, May 13, 2019
The new platform will help SMBs move beyond email to other channel ...
- How To Recycle Website Visitors With Retargeting Strategies
Marketing Insider, Charles Dearing - Thursday, May 2, 2019
According to a Forrester report, only a very meager percentage of yo ...
- Vitamix Blending With Amazon
Show Daily, Nina Lentini - Tuesday, April 30, 2019
Vitamix, which sells high-end blenders, banks on customer reviews. In 2016, Vitam ...
- Automation Jitters: How Email Can Help Calm Them
Email Insider, Ray Schultz - Tuesday, April 2, 2019
Email marketing is one of the most trusted uses for automation. B ...
- Williams Sonoma Pushed The Boundaries Of Permission Marketing And Failed
Data & Programmatic Insider, Laurie Sullivan - Monday, March 25, 2019
A simple data glitch is just the beginning as companies push t ...
- App Retargeting Biz Soars For Google, Facebook
Mobile Insider, Gavin O'Malley - Thursday, March 21, 2019
During the second half of 2018, Google saw its share of t ...
- Standard Video Retargeting Can Yield Wasteful Impressions
Television News Daily, Wayne Friedman - Friday, February 1, 2019
Video retargeting a digital media campaign can be a big waste ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- Individualization Vs. Personalization At Retail
Connected Thinking, Chuck Martin - Wednesday, January 16, 2019
With individualization at retail, shoppers receives relevant video information while not havi ...
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV Retargeting
Digital News Daily, Alex Weprin - Thursday, November 15, 2018
Tremor Video DSP and Alphonso have had an exclusive partnership for t ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees li ...
- Wingstop Sees High Response, ROI, Sales In 4/20 Campaign
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
On Hulu, they ran four 15-second units across a program, each o ...
- Toyota Brings Retail Experience To Online Users
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Toyota set out to increase impressions for awareness, engagements for interest, a ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- NCM To Position As First-Party Data Company
MediaDailyNews, Wayne Friedman - Friday, October 19, 2018
Much of NCM's movie-related research will come from consumer in-theater data, ...