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Merkle Explains Amazon's Newest Ad Option

  • Merkle, Thursday, November 7, 2019 2:01 PM

Amazon launched Sponsored Display in mid-September, allowing advertisers to retarget shoppers off of the company’s marketplace without using the Amazon DSP. Once advertisers create a campaign and add products, Amazon auto-generates an ad creative and dynamically optimizes it to show products with the highest expected likelihood of converting. Merkle explains.

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