Intema Solutions Inc. has formed a strategic partnership with SqueezeCMM to provide what the firms say is a single analytics source for email, social media and advertising performance.
The arrangement combines Intema’s permission-based email platform eFlyerMaker with the platform-agnostic analytics engine provided by SqueezeCMM. Clients who sign up for eFlyerMaker will now have access to SqueezeCMM.
The goal is to help firms “cost-effectively measure their digital marketing efforts,” states Laurent Benezra, president and CEO of Intema.
For its part, SqueezeCMM expects to apply Intema’s advances in AI to its dataset and retargeting capabilities, states Jen Evans, CEO of SqueezeCMM.
The partnership also provides both companies with access to the Canadian and U.S. markets, the firms say. Intema has offices in New York City and Longueuil, Quebec, and SqueezeCMM is based in Toronto.
eFlyerMaker provides email templates and Photoshop-like editing capabilities along with list management and segmentation capabilities, Intema says. It adds that 18,000 customers are now using the eFlyerMaker platform.
The strategic partnership includes a combined sales approach in key vertical markets, the firms add.
One joint client, Hello Cool World, applauds the partnership.
With its capabilities in taxonomy and retargeting, SqueezeCMM provides "configurable, cost-effective martech analytics solutions" says Kat Dodds, CEO of Hello Cool World, adding that eFlyerMaker is the first email platform that "checks all the boxes, from compliance to design and list management.”