Organic Valley Puts Fitbits On Cows

  • July 16, 2019

The Challenge

Organic Valley, a farmer-owned cooperative in 34 states producing primarily diary, but also eggs and produce, was finally hitting a point of breakthrough in awareness. It was time, said Tripp Hughes, Sr. Director of Consumer Strategy, Organic Valley, to "get the brand out there, to establish the brand."

The Execution

A …

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