Organic Valley Puts Fitbits On Cows
- July 16, 2019
The Challenge
Organic Valley, a farmer-owned cooperative in 34 states producing primarily diary, but also eggs and produce, was finally hitting a point of breakthrough in awareness. It was time, said Tripp Hughes, Sr. Director of Consumer Strategy, Organic Valley, to "get the brand out there, to establish the brand."
The Execution
A …
