Tag results for "ad optimization"
- Dissecting The Sizmek-Rocket Fuel DealThe CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questions ...
- Ecommerce Leaving Billions Of Dollars UnclaimedMost of the objectives of marketers to optimize sites and content have ...
- Facebook Launchs New Ad Tools Facebook announced new tools to help marketers make their ads perform better ...
- Study: Nine Video Ad Exposures Maximize Purchase IntentVideo ads are more effective the more often viewers see them -- ...
- 5 Tips To Optimize Your Email MarketingEmail marketing is the most widely deployed marketing channel according to new ...
- PowerInbox Launches AdServer To Analyze Ad PerformancePowerInbox launched a new advertising platform on Wednesday that converts traditional email ...
- Native Advertising, Content Marketing Will Become More Effective Than Advertising This YearNative advertising and content marketing will become more effective than advertising in ...
- Real-Time Creative Optimization Will Come To Native Advertising This year, programmatic capabilities will come to native advertising, according to Dan ...
- Hybrid Model Emerging For Marketers That Bring Programmatic In-HouseSome marketers have brought programmatic services in-house, but that doesn't mean they ...
- Hearst Ramps Up Header Bidding With Server-To-Server Integrations, Looks To Demystify Publisher Marketplace Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audience, ...
- A Word About Search And Customer ExperienceOnly 31% of marketers say they optimize the search channel to enhance ...
- Microsoft Needs To Learn How To A/B TestMicrosoft made another email blunder on Monday when it sent an email ...
- Spongecell Raises $10.5 Million To Help Implement Dynamic Creative OptimizationA- tech firm Spongecell announced it raised a $10.5 million funding round ...
- Adelphic Partners With TripleLift On Self-Serve Native WorkflowAdelphic, a mobile and cross-channel demand-side platform, announced a partnership with TripleLift, ...
- DoubleVerify Expands Mobile In-App Viewability, Adds New PartnersDoubleVerify, an ad-tech firm that authenticates media quality and performance across digital ...
- Is Experimentation Like Yoga?With all the hype about machine learning, I've been thinking a lot ...
- VideoAmp Ensures At Least 80% Viewability RatesVideoAmp, a viewability measurement and video optimization platform, announced on Monday that ...
- Percolate Adds Analytics Features To Increase Real-Time Campaign VisibilityMarketing campaign software platform Percolate announced new product features that will offer ...
- Marketers Not Confident With Their Ad Channel MixThe struggle to optimize the marketing mix across channels has recently been ...
- Ooyala Enables Server-Side Ad Insertion For Live-Streaming VideoPremium video and ad serving platform, Ooyala, announced on Monday that its ...
- Marketers Gain Omnichannel Viewability With New Pre-Bid Video Offering From DataXu DataXu, a provider of programmatic marketing software and analytics, launched its Pre-Bid ...
- Publishers Suggest Putting The Web On A Diet To Combat Ad BlockersIt's no secret that the digital media industry has a problem with ...
- Email On Acid Adds Real-Time Editing ToolDenver-based Email on Acid unveiled an email editing application on Wednesday to ...
- 5 Ways To Drive Conversions Using Performance ContentStart thinking about content as a key driver of top-line growth-revenue, market ...
- RevJet's Creative Side Platform Empowers Digital MarketersRevJet is rolling out Creative Side Platform or CSP, a "self-optimizing" tool ...
- Search: How To Optimize FAQ PagesBrittney Sheffield explains how to optimize Frequently Asked Questions pages. She believes ...
- Analytics, Measurement Finds The 49% ROI MistakeGoogle made a slight change to Analytics this week. It now defaults ...
- Operative's New Tech The Latest To Take On The Programmatic 'Waterfall'Operative, an ad management firm, is the latest company to release ad ...
- Centro Buys Social Ad Tech Firm GraphScienceDigital ad tech firm Centro is already putting the $30 million it ...
- Marketers Betting On DMPs For A Programmatic FutureOver two-thirds (68%) of marketers say that DMPs are the "key to ...
