Tag results for "ad optimization"
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic MeasurementTikTok wants to sell more advertising, but it needs to ensure advertisi ...
- Amazon Advertising Spurs Growth Of Dedicated AgenciesSelling successfully on Amazon can become complicated, so after years of selli ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance MetricDarshan Kantak, VP product management for Google Ads and Search, has ...
- Instagram Unravels The Mysteries Of How Its Algorithms WorkInstagram probably hasn't done enough to explain why it removes content, w ...
- Apple's Tracking Prompt Disrupts The Advertising IndustryApple announced a new tracking prompt with the update that will requi ...
- Data Limitations Force Industry To Create New Ad Optimization MethodsMarketers' transition to first-party data has blind spots, despite analysts' efforts ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS SpecialistWe Are Bionic has rebranded to Optily after a decade of providi ...
- Four Seasons Aggressive SEM Campaign Pays OffHow does a global brand like the Four Seasons Hotel & Resor ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, PublishersA call to action for brands, agencies and publishers to adopt supp ...
- 7 Advanced Image Optimization Tips For Image SEO, ALT TagsImage SEO isn't something that should be ignored, so Melissa Fach tak ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 CrisisAs we all adapt to new ways of working and communicating, he ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion IndicatorsA new platform from the Meredith Corp. division allows advertisers to identi ...
- Corvette Collection's Mobile Optimization Campaign Reaches 68% PerformanceCorvette Collection worked with the Mobile Optimization Initiative, testing five standard tes ...
- AI Is The Catalyst For New Data Sources But Optimization Remains A Challenge, Study FindsOnly 33% of marketers believe in their ability to fully optimize ...
- Zwilling's Digital Transformation Brings Amazing ResultsBy optimizing digital, the brand's history -- dating to 1731 -- a ...
- Qantas Airways' Reliance On Contextual Relevancy Pays OffFor example, messages about its onboard comfort and amenities across uncomfortable trans ...
- Atom Tickets Strikes Deal With Trade Desk To Optimize Movie CampaignsMovie marketers spent $2.5 billion on national/regional TV advertising for theatrical movi ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. ...
- Embracing Outcome-Based Measurement For GrowthWhen it comes to measurements, data and methodology are key. Given t ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They LoveIf there's one thing we learned from this morning's presentation from Zillow ...
- Cross-Channel Digital Attribution Is The Way Of The FutureWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- NBCU, Sky AdSmart Team For Addressable AdvertisingThe merger is intended to boost linear TV optimization tools for advertiser ...
- Samba TV Starts Attribution For TV Program MarketersExecutives placing TV program promos on YouTube can access tune-in campaign resul ...
- Optimizing Linear"Optimization works at about 75% of the cases for our clients. Whe ...
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'The guarantee was based on U.S. box-office results, where the movie earn ...
- Fifth Third Bank's Creative Search Brings Customers InsideCustomers who apply for a checking account in a bank branch te ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4The brand's proactive and agile approach led it to perform well abo ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award WinnersThis year the IAB Data Center Board of Directors named two Risi ...
- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product ManagementJosh Cobb will run all business development and sales operations at Media.ne ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ...
