Tag results for "ad optimization"
- Improving Client-Agency Procurement Efforts Is VitalA new role - the brand safety officer - is a first ...
- Bringing In Offline Data To Optimize Online Ad BidsMarketers don't hear much about bringing in offline data to optimize online ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize AdsPublishers gained an automated ad unit from Google, which it calls "Auto" ...
- Gamut Data Reveals Characteristics Of Fraudulent Ad ImpressionsCox Media Group's Gamut division on Friday released data that analyzes the ...
- Adobe Unveils Actionable AI Insights For Adobe TargetAdobe unveiled a new reporting feature Wednesday for Adobe Target, its digital ...
- Marketers Grapple With The Best Time To Optimize CampaignsWhen asked to name the top strategic marketing challenges, marketers cited measuring ...
- Adobe Releases AI-Driven Retail Tools For Experience CloudAdobe unveiled a host of new retail tools in its Experience Cloud ...
- Goodbye Appboy, Hello Braze Appboy is officially renaming its company to "Braze," the lifecycle engagement technology ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, OptimizationOptimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join the ...
- AdRoll Launches ABM Solution, Partners With HubSpotSan Francisco-based advertising company AdRoll announced the general availability of AdRoll ABM, ...
- Dissecting The Sizmek-Rocket Fuel DealThe CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questions ...
- Ecommerce Leaving Billions Of Dollars UnclaimedMost of the objectives of marketers to optimize sites and content have ...
- Facebook Launchs New Ad Tools Facebook announced new tools to help marketers make their ads perform better ...
- Study: Nine Video Ad Exposures Maximize Purchase IntentVideo ads are more effective the more often viewers see them -- ...
- 5 Tips To Optimize Your Email MarketingEmail marketing is the most widely deployed marketing channel according to new ...
- PowerInbox Launches AdServer To Analyze Ad PerformancePowerInbox launched a new advertising platform on Wednesday that converts traditional email ...
- Native Advertising, Content Marketing Will Become More Effective Than Advertising This YearNative advertising and content marketing will become more effective than advertising in ...
- Real-Time Creative Optimization Will Come To Native Advertising This year, programmatic capabilities will come to native advertising, according to Dan ...
- Hybrid Model Emerging For Marketers That Bring Programmatic In-HouseSome marketers have brought programmatic services in-house, but that doesn't mean they ...
- Hearst Ramps Up Header Bidding With Server-To-Server Integrations, Looks To Demystify Publisher Marketplace Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audience, ...
- A Word About Search And Customer ExperienceOnly 31% of marketers say they optimize the search channel to enhance ...
- Microsoft Needs To Learn How To A/B TestMicrosoft made another email blunder on Monday when it sent an email ...
- Spongecell Raises $10.5 Million To Help Implement Dynamic Creative OptimizationA- tech firm Spongecell announced it raised a $10.5 million funding round ...
- Adelphic Partners With TripleLift On Self-Serve Native WorkflowAdelphic, a mobile and cross-channel demand-side platform, announced a partnership with TripleLift, ...
- DoubleVerify Expands Mobile In-App Viewability, Adds New PartnersDoubleVerify, an ad-tech firm that authenticates media quality and performance across digital ...
- Is Experimentation Like Yoga?With all the hype about machine learning, I've been thinking a lot ...
- VideoAmp Ensures At Least 80% Viewability RatesVideoAmp, a viewability measurement and video optimization platform, announced on Monday that ...
- Percolate Adds Analytics Features To Increase Real-Time Campaign VisibilityMarketing campaign software platform Percolate announced new product features that will offer ...
- Marketers Not Confident With Their Ad Channel MixThe struggle to optimize the marketing mix across channels has recently been ...
- Ooyala Enables Server-Side Ad Insertion For Live-Streaming VideoPremium video and ad serving platform, Ooyala, announced on Monday that its ...
