Tag results for "ad optimization"
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'The guarantee was based on U.S. box-office results, where the movie earned ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award WinnersThis year the IAB Data Center Board of Directors named two Rising ...
- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product ManagementJosh Cobb will run all business development and sales operations at Media.net, ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ad ...
- Webcams, AI Used To Measure Ad Content ReactionA system using artificial intelligence for advertisers to determine the amount of ...
- USA Today Network Launches LOCALiQ, Consolidates Marketing Solutions For Local BusinessesWith the launch of LOCALiQ, the USA Today Network is able to ...
- Epson Taps Adobe, Lets Data Tell The Story To Optimize SiteEpson turned to Adobe to gain better data insights and discover patterns ...
- Google Pushes Automation, Wants Search Marketers To CommitCommitting to automation may be a double-edged sword for search marketers as ...
- Facebook, Michael Kors Test Augmented Reality Ads In News FeedFacebook is adding the capability for augmented reality ads in the News ...
- Improving Client-Agency Procurement Efforts Is VitalA new role - the brand safety officer - is a first ...
- Bringing In Offline Data To Optimize Online Ad BidsMarketers don't hear much about bringing in offline data to optimize online ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize AdsPublishers gained an automated ad unit from Google, which it calls "Auto" ...
- Gamut Data Reveals Characteristics Of Fraudulent Ad ImpressionsCox Media Group's Gamut division on Friday released data that analyzes the ...
- Adobe Unveils Actionable AI Insights For Adobe TargetAdobe unveiled a new reporting feature Wednesday for Adobe Target, its digital ...
- Marketers Grapple With The Best Time To Optimize CampaignsWhen asked to name the top strategic marketing challenges, marketers cited measuring ...
- Adobe Releases AI-Driven Retail Tools For Experience CloudAdobe unveiled a host of new retail tools in its Experience Cloud ...
- Goodbye Appboy, Hello Braze Appboy is officially renaming its company to "Braze," the lifecycle engagement technology ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, OptimizationOptimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join the ...
- AdRoll Launches ABM Solution, Partners With HubSpotSan Francisco-based advertising company AdRoll announced the general availability of AdRoll ABM, ...
- Dissecting The Sizmek-Rocket Fuel DealThe CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questions ...
- Ecommerce Leaving Billions Of Dollars UnclaimedMost of the objectives of marketers to optimize sites and content have ...
- Facebook Launchs New Ad Tools Facebook announced new tools to help marketers make their ads perform better ...
- Study: Nine Video Ad Exposures Maximize Purchase IntentVideo ads are more effective the more often viewers see them -- ...
- 5 Tips To Optimize Your Email MarketingEmail marketing is the most widely deployed marketing channel according to new ...
- PowerInbox Launches AdServer To Analyze Ad PerformancePowerInbox launched a new advertising platform on Wednesday that converts traditional email ...
- Native Advertising, Content Marketing Will Become More Effective Than Advertising This YearNative advertising and content marketing will become more effective than advertising in ...
- Real-Time Creative Optimization Will Come To Native Advertising This year, programmatic capabilities will come to native advertising, according to Dan ...
- Hybrid Model Emerging For Marketers That Bring Programmatic In-HouseSome marketers have brought programmatic services in-house, but that doesn't mean they ...
- Hearst Ramps Up Header Bidding With Server-To-Server Integrations, Looks To Demystify Publisher Marketplace Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audience, ...
- A Word About Search And Customer ExperienceOnly 31% of marketers say they optimize the search channel to enhance ...
