Tag results for "ad optimization"
- Google Ad Exec Answers One-Off Campaign QuestionsA shorter holiday shopping season requires even the biggest advertisers to ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A ConcernGoogle has made some interesting adjustments to its ad platform and Mercha ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key FocusLG Ad Solutions chose to work with an AI workflow automation platfor ...
- Snap Looks To Drive Enhanced Optimization, Reach With Ad Product UpdatesAfter reporting a Q2 increase in its users and revenue, Snap shar ...
- Meta Updates AI Ad System For Further Campaign CustomizationMeta has announced that over the next year, advertisers will see n ...
- Google Living Microsoft's 20th-Century NightmareA breakup is possible, while less severe options include forcing Google ...
- What's Behind The Microsoft AI Optimization FrameworkMicrosoft's AI Trace research project introduces a new approach to training a ...
- Google Releases New PMax Features, Maximizes Ad AssetsGoogle's latest features to boost tools supporting creative, performance and transparency ...
- Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer MarketingInfluential will be aligned with consumer data unit Epsilon to better identi ...
- Why Optimizing For Generative AI Is ChallengingGenerative AI chatbots are reshaping the shopping experience, and it's a tre ...
- Authenticity Proven To Reduce Digital Ads' Carbon FootprintGlobal analysis of more than one trillion ad impressions in display a ...
- TikTok Commits To Automated Performance, Launches Generative AI Ad SuiteTikTok will begin integrating generative AI into its ad products with "TikT ...
- Google's YouTube Pitches Advertisers On Unskippable AdsAt its Brandcast event this week, YouTube introduced a feature tailored f ...
- Snapchat Partners with Datahash On Conversions API IntegrationSnapchat has partnered with first-party data company Datahash to help its custome ...
- Inside eBay's Next Generative AI Ad MarketplaceeBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across t ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without CookiesKantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- It's Google's World And Planners & Buyers Are Just Living In ItAnd by "world," I mean media optimization stack as we transition fr ...
- Channel Factory Creates AI Incubator Innovation LabChannel Factory will introduce an innovation lab focused on artificial intelligence ...
- ID5 Closes $20M Series B Funding, Expands Identity FocusTransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- Psychologists Find A New Way To Analyze Behavior And Target AdsAnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- Samba TV Launches Near Real-Time Political PlatformSambaTV is launching a near real-time platform to help political advertisers wi ...
- Meta Introduces Advantage+ Campaign Updates For Retailersthe new AI-powered ad tools aim to provide more information and personalizati ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising SitesAdalytics believes hundreds of major advertisers - many affiliated with the A ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AIChelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Porter Geeks Out On Politics At LoopMeRobin Porter has a fascination with politics - one reason why Loop ...
- X Talks Brand Safety, Expands IAS Partnership For Vertical Video Ad PlacementStarting in February, X will expand access to its inventory pilot wi ...
- Agency Finds Review Abuse, LSA Reviewjacking On GoogleReview stars disappeared overnight from search results for many businesses in 201 ...
- How Pressure Driving Ad Performance Changes MediaA recent survey of advertisers and agency execs found 60% of report ...
- Hey There: Attention Metrics Stifled By Lack Of ResourcesAlthough marketers recognize the importance of attention metrics, there are varying perspectiv ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom LineToday there is growing pressure for marketers to measure and decrease t ...
