- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022
Advanced TV Insider, Karlene Lukovitz - Friday, February 25, 2022
A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- Creative Optimization For LinkedIn Demonstrates Powerful Performance
Inside Performance, Laurie Sullivan - Thursday, December 16, 2021
Despite marketers' focus on optimizing audiences to target messages in ads, ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertisi ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selli ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 30, 2021
Darshan Kantak, VP product management for Google Ads and Search, has ...
- Instagram Unravels The Mysteries Of How Its Algorithms Work
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Instagram probably hasn't done enough to explain why it removes content, w ...
- Apple's Tracking Prompt Disrupts The Advertising Industry
Search & Performance Marketing Daily, Gellena Lukats - Tuesday, June 8, 2021
Apple announced a new tracking prompt with the update that will requi ...
- Data Limitations Force Industry To Create New Ad Optimization Methods
Inside Performance, Laurie Sullivan - Wednesday, May 19, 2021
Marketers' transition to first-party data has blind spots, despite analysts' efforts ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providi ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resor ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supp ...
- 7 Advanced Image Optimization Tips For Image SEO, ALT Tags
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 16, 2020
Image SEO isn't something that should be ignored, so Melissa Fach tak ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis
Search & Performance Marketing Daily, Jason White - Tuesday, April 7, 2020
As we all adapt to new ways of working and communicating, he ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion Indicators
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
A new platform from the Meredith Corp. division allows advertisers to identi ...
- Corvette Collection's Mobile Optimization Campaign Reaches 68% Performance
Inside Performance, Laurie Sullivan - Thursday, November 21, 2019
Corvette Collection worked with the Mobile Optimization Initiative, testing five standard tes ...
- AI Is The Catalyst For New Data Sources But Optimization Remains A Challenge, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 29, 2019
Only 33% of marketers believe in their ability to fully optimize ...
- Zwilling's Digital Transformation Brings Amazing Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
By optimizing digital, the brand's history -- dating to 1731 -- a ...
- Qantas Airways' Reliance On Contextual Relevancy Pays Off
The MediaPost Cases, Nina Lentini - Monday, September 23, 2019
For example, messages about its onboard comfort and amenities across uncomfortable trans ...
- Atom Tickets Strikes Deal With Trade Desk To Optimize Movie Campaigns
MediaDailyNews, Wayne Friedman - Thursday, August 22, 2019
Movie marketers spent $2.5 billion on national/regional TV advertising for theatrical movi ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- Embracing Outcome-Based Measurement For Growth
MediaDailyNews, Sable Mi - Tuesday, July 2, 2019
When it comes to measurements, data and methodology are key. Given t ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They Love
Show Daily, Nina Lentini - Tuesday, June 11, 2019
If there's one thing we learned from this morning's presentation from Zillow ...
- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- NBCU, Sky AdSmart Team For Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 18, 2019
The merger is intended to boost linear TV optimization tools for advertiser ...
- Samba TV Starts Attribution For TV Program Marketers
Television News Daily, Wayne Friedman - Wednesday, March 6, 2019
Executives placing TV program promos on YouTube can access tune-in campaign resul ...
- Optimizing Linear
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"Optimization works at about 75% of the cases for our clients. Whe ...
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'
Television News Daily, Wayne Friedman - Friday, February 8, 2019
The guarantee was based on U.S. box-office results, where the movie earn ...
- Fifth Third Bank's Creative Search Brings Customers Inside
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Customers who apply for a checking account in a bank branch te ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award Winners
Digital News Daily, Laurie Sullivan - Wednesday, December 5, 2018
This year the IAB Data Center Board of Directors named two Risi ...