Tag results for "ad optimization"
- Cisco Systems Strengthens AI Foundation For AdvertisersCisco Systems has built the pieces for a foundation enabling advertisers ...
- Performance-Driven M&A Deals Turning HotDemand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Meta Introduces New Ad Performance Tools To Optimize ConversionsIn an effort to help advertisers optimize the most "valuable" conversions f ...
- GAI Performance Jumps For Media Buyers On The Open InternetPubMatic has upgraded its tech suite for buyers to streamline every sta ...
- Search Traffic Down 10%: What's Happening And Where It's GoingBrands are competing for attention across fragmented landscapes, and those focused ...
- LinkedIn Helps Marketers Target 'High-Intent Accounts'LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- Why Orchestration May Be The New OptimizationIt's been about 30 years since the birth of the modern optimize ...
- Microsoft Copilot's AI-Driven Monetization For AdsPublishers now have access to a tool that monetizes ads in Copil ...
- ANA/4A's AD-ID To Help Track Super Bowl Ad EffectivenessFox will tag Super Bowl LIX ads this year with AD-ID ta ...
- TikTok Launches Tool To Automate Shopping Campaigns For UK RetailersTikTok has announced the launch of an AI-powered tool that brands a ...
- Tombras, Attain Partner To Optimize Media PerformanceAttain's platform will enhance Tombras' ad tech stack, driving real-time outcomes f ...
- Amazon To Enforce Title Requirements For Product ListingsAmazon has made significant changes to its product title listing policy a ...
- Google AI Overviews Optimization Techniques SimplifiedReal-time data and insights through BrightEdge Data Cube X allow marketers ...
- Google Takes A Closer Look Inside Ads As 2025 ApproachesDriving performance with AI to improve optimization, reporting and insights has beco ...
- Amazon Details Simplified Product Launch, Optimization, Measurement PathAmazon has increasingly become a destination for consumers to discover products, rolli ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting"Simplify" has become a buzzword as the technology that advertising runs ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are MadeAdobe has released AI tools that advertisers and creators can use ...
- Skai Partnership Raises Stakes To Measure Incrementality In Retail MediaRetail media campaigns gained third-party media measurement from Incremental with the integrati ...
- Inside Home Depot's And Walmart's Retail Media BuyingA shakeup in retail media networks is underway as Home Depot a ...
- Yahoo Climbs To The Top Of Mount SnowflakeThe progression from ad targeting to web browser cookies to connected I ...
- Hart Agency Finds Higher Performance From AI In Bidding TechHart VP of Media and Analytics Kira Clifton said the smart biddi ...
- Pinterest Debuts AI, Automation Ad Performance Campaign FeaturesWhile October signals a start to the holiday shopping season, as consume ...
- Roku Starts Ad Manager 'Democratizing' CTV AccessRoku says advertisers can buy and optimize ads not just on Ro ...
- Google Ad Exec Answers One-Off Campaign QuestionsA shorter holiday shopping season requires even the biggest advertisers to ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A ConcernGoogle has made some interesting adjustments to its ad platform and Mercha ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key FocusLG Ad Solutions chose to work with an AI workflow automation platfor ...
- Snap Looks To Drive Enhanced Optimization, Reach With Ad Product UpdatesAfter reporting a Q2 increase in its users and revenue, Snap shar ...
- Meta Updates AI Ad System For Further Campaign CustomizationMeta has announced that over the next year, advertisers will see n ...
- Google Living Microsoft's 20th-Century NightmareA breakup is possible, while less severe options include forcing Google ...
- What's Behind The Microsoft AI Optimization FrameworkMicrosoft's AI Trace research project introduces a new approach to training a ...
