Tag results for "ad optimization"
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, PublishersA call to action for brands, agencies and publishers to adopt supp ...
- 7 Advanced Image Optimization Tips For Image SEO, ALT TagsImage SEO isn't something that should be ignored, so Melissa Fach tak ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 CrisisAs we all adapt to new ways of working and communicating, he ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion IndicatorsA new platform from the Meredith Corp. division allows advertisers to identi ...
- Corvette Collection's Mobile Optimization Campaign Reaches 68% PerformanceCorvette Collection worked with the Mobile Optimization Initiative, testing five standard tes ...
- AI Is The Catalyst For New Data Sources But Optimization Remains A Challenge, Study FindsOnly 33% of marketers believe in their ability to fully optimize ...
- Zwilling's Digital Transformation Brings Amazing ResultsBy optimizing digital, the brand's history -- dating to 1731 -- a ...
- Qantas Airways' Reliance On Contextual Relevancy Pays OffFor example, messages about its onboard comfort and amenities across uncomfortable trans ...
- Atom Tickets Strikes Deal With Trade Desk To Optimize Movie CampaignsMovie marketers spent $2.5 billion on national/regional TV advertising for theatrical movi ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. ...
- Embracing Outcome-Based Measurement For GrowthWhen it comes to measurements, data and methodology are key. Given t ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They LoveIf there's one thing we learned from this morning's presentation from Zillow ...
- Cross-Channel Digital Attribution Is The Way Of The FutureWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- NBCU, Sky AdSmart Team For Addressable AdvertisingThe merger is intended to boost linear TV optimization tools for advertiser ...
- Samba TV Starts Attribution For TV Program MarketersExecutives placing TV program promos on YouTube can access tune-in campaign resul ...
- Optimizing Linear"Optimization works at about 75% of the cases for our clients. Whe ...
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'The guarantee was based on U.S. box-office results, where the movie earn ...
- Fifth Third Bank's Creative Search Brings Customers InsideCustomers who apply for a checking account in a bank branch te ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4The brand's proactive and agile approach led it to perform well abo ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award WinnersThis year the IAB Data Center Board of Directors named two Risi ...
- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product ManagementJosh Cobb will run all business development and sales operations at Media.ne ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ...
- Webcams, AI Used To Measure Ad Content ReactionA system using artificial intelligence for advertisers to determine the amount ...
- USA Today Network Launches LOCALiQ, Consolidates Marketing Solutions For Local BusinessesWith the launch of LOCALiQ, the USA Today Network is able ...
- Epson Taps Adobe, Lets Data Tell The Story To Optimize SiteEpson turned to Adobe to gain better data insights and discover patter ...
- Google Pushes Automation, Wants Search Marketers To CommitCommitting to automation may be a double-edged sword for search marketers ...
- Facebook, Michael Kors Test Augmented Reality Ads In News FeedFacebook is adding the capability for augmented reality ads in the Ne ...
- Improving Client-Agency Procurement Efforts Is VitalA new role - the brand safety officer - is a fir ...
- Bringing In Offline Data To Optimize Online Ad BidsMarketers don't hear much about bringing in offline data to optimize onli ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize AdsPublishers gained an automated ad unit from Google, which it calls "Aut ...
