Tag results for "ad optimization"
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- Embracing Outcome-Based Measurement For GrowthWhen it comes to measurements, data and methodology are key. Given the ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They LoveIf there's one thing we learned from this morning's presentation from Zillow's ...
- Cross-Channel Digital Attribution Is The Way Of The FutureWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, ...
- NBCU, Sky AdSmart Team For Addressable AdvertisingThe merger is intended to boost linear TV optimization tools for advertisers, ...
- Samba TV Starts Attribution For TV Program MarketersExecutives placing TV program promos on YouTube can access tune-in campaign results ...
- Optimizing Linear"Optimization works at about 75% of the cases for our clients. Where ...
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'The guarantee was based on U.S. box-office results, where the movie earned ...
- Fifth Third Bank's Creative Search Brings Customers InsideCustomers who apply for a checking account in a bank branch tend ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4The brand's proactive and agile approach led it to perform well above ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award WinnersThis year the IAB Data Center Board of Directors named two Rising ...
- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product ManagementJosh Cobb will run all business development and sales operations at Media.net, ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ad ...
- Webcams, AI Used To Measure Ad Content ReactionA system using artificial intelligence for advertisers to determine the amount of ...
- USA Today Network Launches LOCALiQ, Consolidates Marketing Solutions For Local BusinessesWith the launch of LOCALiQ, the USA Today Network is able to ...
- Epson Taps Adobe, Lets Data Tell The Story To Optimize SiteEpson turned to Adobe to gain better data insights and discover patterns ...
- Google Pushes Automation, Wants Search Marketers To CommitCommitting to automation may be a double-edged sword for search marketers as ...
- Facebook, Michael Kors Test Augmented Reality Ads In News FeedFacebook is adding the capability for augmented reality ads in the News ...
- Improving Client-Agency Procurement Efforts Is VitalA new role - the brand safety officer - is a first ...
- Bringing In Offline Data To Optimize Online Ad BidsMarketers don't hear much about bringing in offline data to optimize online ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize AdsPublishers gained an automated ad unit from Google, which it calls "Auto" ...
- Gamut Data Reveals Characteristics Of Fraudulent Ad ImpressionsCox Media Group's Gamut division on Friday released data that analyzes the ...
- Adobe Unveils Actionable AI Insights For Adobe TargetAdobe unveiled a new reporting feature Wednesday for Adobe Target, its digital ...
- Marketers Grapple With The Best Time To Optimize CampaignsWhen asked to name the top strategic marketing challenges, marketers cited measuring ...
- Adobe Releases AI-Driven Retail Tools For Experience CloudAdobe unveiled a host of new retail tools in its Experience Cloud ...
- Goodbye Appboy, Hello Braze Appboy is officially renaming its company to "Braze," the lifecycle engagement technology ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, OptimizationOptimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join the ...
- AdRoll Launches ABM Solution, Partners With HubSpotSan Francisco-based advertising company AdRoll announced the general availability of AdRoll ABM, ...
- Dissecting The Sizmek-Rocket Fuel DealThe CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questions ...
- Ecommerce Leaving Billions Of Dollars UnclaimedMost of the objectives of marketers to optimize sites and content have ...
