- Meta Introduces Advantage+ Campaign Updates For Retailers
MediaDailyNews, Colin Kirkland - Wednesday, March 13, 2024
the new AI-powered ad tools aim to provide more information and personalizati ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Media 3.0, Laurie Sullivan - Monday, January 29, 2024
Chelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Porter Geeks Out On Politics At LoopMe
Search & Performance Insider, Laurie Sullivan - Thursday, January 18, 2024
Robin Porter has a fascination with politics - one reason why Loop ...
- X Talks Brand Safety, Expands IAS Partnership For Vertical Video Ad Placement
MediaDailyNews, Colin Kirkland - Tuesday, January 9, 2024
Starting in February, X will expand access to its inventory pilot wi ...
- Agency Finds Review Abuse, LSA Reviewjacking On Google
Search & Performance Insider, Laurie Sullivan - Thursday, December 7, 2023
Review stars disappeared overnight from search results for many businesses in 201 ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- Hey There: Attention Metrics Stifled By Lack Of Resources
MediaDailyNews, Laurie Sullivan - Tuesday, November 21, 2023
Although marketers recognize the importance of attention metrics, there are varying perspectiv ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom Line
Planning & Buying Insider, Fredrik Kinge - Tuesday, November 21, 2023
Today there is growing pressure for marketers to measure and decrease t ...
- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Nielsen, GWI Unveil Fused Data Product Representing 250M Americans
Planning & Buying Insider, Joe Mandese - Tuesday, October 31, 2023
Publicis Media helped develop the new service and is working on integrati ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- Meta Preps 'AI Holiday Season' With AI Bid Multipliers, Budget Scheduling
Media 3.0, Colin Kirkland - Friday, September 15, 2023
Meta is prepping marketers for the world's "first AI-powered holiday season" wi ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...
- Microsoft Shares Secrets Behind How Bing Improves Site Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 18, 2023
Microsoft has shared information on how it optimizes performance on Bing Searc ...
- Microsoft Advertiser Identity Verification Takes On New Policy
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Microsoft has reversed its decision to ban ads from unverified marketers. ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
CNET deleted thousands of articles to improve its site performance in Goog ...
- Advertisers Losing $6.6B To Bid Shading
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
A research study explored the complexity of bidding environments and how curre ...
- UM Unveils 'Shoptimizer,' Industry-First Retail Media Optimizer
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2023
The tool is part of IPG Mediabrands' recently announced Unified Retail Med ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Search & Performance Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2023
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Google AdSense Integrates With Google Analytics 4, Among Other Updates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
AdSense now integrates directly with Google Analytics 4 (GA4), but Google al ...
- EDO Offers Creative Rotation Optimization For TV Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, June 13, 2023
The data-driven solution is said to allow for optimizing creative rotations witho ...
- CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform
Digital News Daily, Karlene Lukovitz - Thursday, May 11, 2023
Interactive CTV ads generated a more than 600% lift in engagement compar ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Microsoft Advertising PLA Extensions Extend Ads On And Off Retail Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, April 12, 2023
PLA Extensions, the first integrated retail media solution from Microsoft, allows bran ...
- Innovating with a Purpose
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
After being named as one of the Most Innovative Companies in 202 ...