• by Laurie Sullivan  @lauriesullivan, April 14, 2025

Microsoft Monetize’s suite of advanced productivity tools launched on Monday to anticipate advertising demands rather than meeting them.

As AI reshapes monetization, the industry will require tools that adapt to dynamic ad serving. Now, all publishers have access to the suite of tools that monetize ads in Copilot with Microsoft's release of its latest version. 

Microsoft began talking about Monetize last month, but with this version the goal supports education and optimization by providing step-by-step instructions on features such as creating, editing objects, running reports, and learning about metrics that marketers might have used in the past on other platforms.

A central hub gives users rapid access to reports such as a list of ads that were blocked from running on a particular publisher site. 

AI will streamline tasks and processes while surfacing meaningful insights because every minute spent troubleshooting or digging through data is time away from driving monetization initiatives. When and if Microsoft adds reasoning, the platform will make all types of decision for publishers and advertisers. 

General availability of this tool suite launched with a new home page that centralizes all tasks and views of the data.

It pulls in the most relevant information and offers integrated performance metrics to find revenue and boost yields, flags issues and points toward a resolution to improve common workflows.

The platform now highlights performance to provide a summary of key revenue trends across areas like Open Exchange, Managed Line Items, and Prebid Server Premium.

Line items in the dashboard provide quick links for users to troubleshoot challenges on the dashboard rather than having to dig into the system to find what needs to be changed. For example, when an ad needs to run, but it’s missing a creative.

Microsoft has added a trouble-shooting tool it calls Change Log that gives users the ability to see changes occurred. It’s a productivity tool that users did not have prior.

During a video call, one marketer asked about the Change Log and its recommendations. Microsoft said it will present data in the platform and allow marketers to make the decision to change the ad. The log will list what's happening with the brand and the marketer will have the option to make the change.