Tag results for "ad serving"
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV PlatformsComcast's FreeWheel is the only supply-side platform to score an "A" grade ...
- Small Business Advertisers Sue Google For Antitrust ViolationsSeveral business entrepreneurs have filed a class action accusing Google of creating ...
- New Bills Would Restrict Targeted Political AdsThe "Banning Microtargeted Political Ads Act" would prohibit large online platforms from ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads InventoryThe CTV addition extends the platform's audience reach metrics and measurement capabilities ...
- AT&T Merging Xandr Into WarnerMediaThe long-expected merger comes days after John Stankey's choice as AT&T's next ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event ViewingLive viewership, streaming, time with CTV, VOD and binge-watching were all up ...
- Programmatic Rekindling CPG, Consumer RelationshipsBrands are looking to comfort consumers, and that may be why several ...
- Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For BoneGoogle on Friday said it will waive ad-serving fees for publishers that ...
- UK Becomes First To Use Apple, Google COVID-19 Tracing TechnologyThe opt-in mobile tracing technology build into the app will warn users ...
- Ad Council COVID-19 #AloneTogether Campaign Backstory, How Dozens Of Companies CollaboratedThe Idea for a private marketplace was already in the works at ...
- Google Sibling Verily Supports Two New California COVID-19 Testing SitesVerily Life Sciences is helping the government and California to support two ...
- Ad-Tech Deals Rose 72% In 2019Data from Results International shows consolidation of DSPs, DMPs and SSPs and ...
- Google Ad Tools Focus Of DOJ ProbeGrowing regulatory scrutiny from the Department of Justice has some Google execs ...
- Baking Up New Strategies For A Post-Cookie WorldAs an industry defined by change, we should all begin embracing the ...
- IAB Europe Brand Safety Report Shows Search Terms Leading To MisinformationMore than 100 brands' ads unknowingly appeared alongside climate misinformation videos on ...
- Facebook Sues Alleged Distributor Of Ad-Serving MalwareFacebook on Thursday sued a Hong Kong company that allegedly duped web ...
- :30s Now Represent Two-Thirds Of Digital Video Ads ServedFor all the buzz surrounding shorter-length formats -- especially the six-second unit ...
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says"The microtargeting of political ads may be undermining the united character of ...
- CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'By at least one representative measure -- share of video ads served ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TVThe plan calls for expanding solution to all of OTT "soon," the ...
- Report: Premium Video Ad Campaigns That Target Audiences A Small But Growing SegmentFreeWheel says just 7% of all U.S. ad views were "audience targeted," ...
- Will Google Become An Energy Broker To Power Internet Technology?Google on Thursday announced two new grants from Google.org to provide support ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service PlatformAmazon Sponsored Display ads launched in beta late last week as a ...
- Google To Give Publishers More Information When Ad Traffic Is RestrictedGoogle will give AdMob and AdSense publishers more information each time it ...
- Google Sets Deadline To Block Ad Serving Of Unauthorized App InventoryGoogle announced its intent to block ad serving of unauthorized app inventory ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TVThe automated tool allows advertisers to target display and video messages in ...
- YouTube Can't Fix Children's Privacy By Blocking Behavioral Targeting, Watchdogs SayAdvocates urge the FTC to reject a deal that would allow children's ...
- The Case For Amazon's Sizmek Shift Into Ad-Supported OTTWhy does Amazon need to bolt an ad server onto its tech ...
- Ycor's Successful Bid For Sizmek Would Create Stand-Alone CompanyYcor's successful bid would build a stand-alone company to support ad serving ...
- Maurice Levy's Ycor Makes Offer For Sizmek, Says It Outbid AmazonIn a surprise development, Publicis Chairman Maurice Levy's personal holding company, Ycor, ...
