Tag results for "ad serving"
- Extreme Reach Accredited For CTV Ad ImpressionsExtreme Reach's CTV business continues to be a growing channel, accounting f ...
- Google Ads Account Outage FixedGoogle confirmed on Twitter that an "account outage issue" caused some a ...
- Streaming Ad Views Up 50% In First Half Of 2021CTV devices accounted for 60% of total digital video ad views. FreeWhe ...
- Google Flips On MUMTrained across 75 different languages and multiple modalities simultaneously, MUM has t ...
- CTV Commands A 35% Share Of Q2 Video Ad ImpressionsConnected TV is the best platform for completion of advertising, with ...
- Performance Marketing Focus Remains On Video, SearchExpect to see gains in video and performance-oriented ads to continue post-pande ...
- Publishers Gain Predictive Tech To Serve Best-Performing Recommendations From Multiple VendorsWhizzCo built a predictive AI algorithm supported by a machine-learning neural netwo ...
- Why Advertising Is Poised To Become Amazon's Main BusinessAdvertising is now worth nearly five times as much as Amazon's reta ...
- New Bill Would Ban Behavioral Targeting Of MinorsThe Protecting the Information of our Vulnerable Children and Youth Act, introduc ...
- Microsoft Extends, Expands Xandr RelationshipMicrosoft is extending its use of Xandr's sell-side Monetize platform, increasing t ...
- DuckDuckGo, Vivaldi, Others Call For Ban On 'Surveillance Advertising'"Although we recognize that advertising is an important source of revenue f ...
- Magnite Acquires SpringServe For $31 MillionThe acquisition of SpringServe will expand programmatic advertising options for CTV publisher ...
- Colorado Passes Privacy Law Giving Residents Right To Opt Out Of Ad TargetingColorado lawmakers have passed a privacy bill that would require companies ...
- Ad.net Takes On Investor To Expand, Acquire CompaniesClarion Capital Partners completed a strategic investment in Ad.net, which provides digit ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted AudiencesThe development team is working with Amazon, eBay and others to integra ...
- YouTube Nudges Channels To Become Partners, Serves Ads Without Sharing ProfitsYouTube's terms of service will change June 1, putting the focus ...
- Healthcare Search Terms Link To Vital Information, Lift Results During PandemicMarketers supporting healthcare clients must provide accurate, relevant messaging that conveys empath ...
- Extreme Reach Gains Scale With Adstream AcquisitionThe combined company will have greater scale to help marketers manage creati ...
- Facebook, LinkedIn Job Ad Algorithms Studied For Gender BiasThe USC research, conducted on Facebook and LinkedIn, found that one platform ...
- Google To Detail FLoC Targeting Nuances In Coming WeeksGoogle began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto MarketerThe companies claim this is the first VOD deal of its ki ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, AdvertisingGoogle VP/GM for ads Jerry Dischler said he and others at Goog ...
- Google's New Approach Still Relies On Tracking, Raises Privacy ConcernsGoogle's latest approach to ad targeting seems very similar to the mod ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized TargetingThe campaign comes as Apple prepares to implement privacy changes that wi ...
- Apple Privacy Settings Unlawful, Critic Tells Congress"Apple's conduct violates current antitrust law and threatens to inflict irreparable ha ...
- Google To Remove Showcase Shopping AdsShowcase Shopping ad groups will be removed and will stop serving a ...
- New CTV Ad Fraud: $30M To $50M In TheftParrotTerra operates by generating fake CTV inventory across apps, IPs and devi ...
- FreeWheel To Buy Beeswax Programmatic PlatformThe acquisition, set to close in January, will expand FreeWheel's programmatic capabiliti ...
- Comcast's FreeWheel: Push For Big TV Network Clients, Promotes McKee As CROWith Comcast's FreeWheel looking to gain more business in the ad-server spa ...
- Google, YouTube To Let Users Opt Out Of Gambling, Alcohol AdsThe feature will begin in Ad Settings in the U.S. with YouTu ...
