- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Microsoft updated data released earlier this month about how Roku TV streami ...
- Inscape Expands Linear TV 'Commercial Feed' To Include Streaming
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
Inscape is launching an "enhanced and expanded" ad-measurement service called Commercial Fee ...
- Lawmakers Reintroduce Bill To Restrict Data Collection From Teens
Digital News Daily, Wendy Davis - Sunday, May 7, 2023
Senators Ed Markey and Bill Cassidy reintroduced a bill that would prohib ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- Montana Passes Right To Opt Out Of Targeted Advertising
Digital News Daily, Wendy Davis - Friday, April 21, 2023
Montana lawmakers on Friday passed a privacy bill that gives state residen ...
- Lawmaker To Reintroduce Ban On Behavioral Targeting Of Minors
Digital News Daily, Wendy Davis - Thursday, April 20, 2023
"Few things are more concerning to me than the ways Big Tec ...
- CPG Company Uses AI To Optimize Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 6, 2023
Albert.AI proved out an AI-based social and search ad solution aimed ...
- From Blockbuster To Rube Goldberg: The Evolution Of Viewer Privacy
RTBlog, Joe Mandese - Monday, April 3, 2023
As far as I know, no Blockbuster Video store ever listened ...
- Microsoft Rolls Out Third-Party Government Services Advertising Pilot
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
Microsoft on Wednesday launched a pilot program to allow advertising by delegat ...
- Google Introduces Ads Transparency Center
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
The searchable hub of all ads served from verified advertisers working wi ...
- Utah Restricts Teens From Using Social Media
Digital News Daily, Wendy Davis - Thursday, March 23, 2023
Utah's new social media law is "one of the worst we've seen ...
- Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
The ARF said the atlas is part of its ongoing "attention validati ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
All impressions running on GumGum's ad exchange will now have enhanced bra ...
- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Inside Performance, Laurie Sullivan - Wednesday, March 15, 2023
Microsoft Advertising will change the way broad-match modifier (BMM) keywords are serv ...
- MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTV
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2023
The new accreditations follow renewals of previous ones granted to Mediaocean ad-servi ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2023
The goal is to create one of the top three supply-side platfor ...
- Google Interest-Based Android Ad Targeting Opens For Beta Tests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 14, 2023
Google has begun to roll out the first Beta for its Priva ...
- Ad Groups Counter Biden's Call To Limit Online Targeting
Digital News Daily, Wendy Davis - Tuesday, February 7, 2023
Ad industry groups responded to President Joe Biden's call for new priva ...
- Google 'Corrupted' Ad-Tech Competition, Feds Claim In New Lawsuit
Digital News Daily, Wendy Davis - Tuesday, January 24, 2023
The DOJ alleges Google used anticompetitive tactics to monopolize digital display advertisi ...
- Brightcove, Magnite Partner To Enhance Ad Monetization
MAD, Fern Siegel - Friday, January 13, 2023
Integrating with Magnite's SpringServe ad server will give customers a transparent vi ...
- Meta Fined $411M By European Data Protection Board For Behavioral Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2023
The EDPB told Meta it must obtain opt-in consent from users f ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Inside Performance, Laurie Sullivan - Thursday, December 29, 2022
California, Colorado, Connecticut, Virginia and Utah will take on new data-protection la ...
- Gmail Suffers Saturday Outage, But Issue Is Resolved
Email Marketing Daily, Ray Schultz - Monday, December 12, 2022
Users worldwide had trouble sending and receiving emails during a delivery outa ...
- Google Apologizes For Ad Manager Outage, Raising Questions On Dependency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
Google apologized last week for the "inconvenience" it caused online publishers wh ...
- Cookieless: Yahoo Identity Solution Adds Partners
Inside Performance, Laurie Sullivan - Monday, November 21, 2022
Marissa Mayer may be concerned that the value of search at Goog ...
- Gameloft App Violated Children's Privacy Law, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, November 1, 2022
A Gameloft mobile app for children that featured Mickey Mouse, Anna fr ...
- Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 7, 2022
Google now automatically pulls in relevant creative content from a company's landi ...
- Texas-Led Coalition Can Proceed With Some Antitrust Claims Against Google
Digital News Daily, Wendy Davis - Tuesday, September 13, 2022
A federal judge said states could move forward with some antitrust claim ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic Service
Television News Daily, Wayne Friedman - Monday, September 12, 2022
The service will give advertisers across its TV homes the ability ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The study shows viewability is device-driven -- determined by how and whe ...