Tag results for "ad serving"
- Rethinking Real-Time Data And ProgrammaticAfter talking with marketers about real-time platforms for many years I have ...
- Merkle Automates Bidding for Amazon Sponsored Brand AdsPerformance marketing agency Merkle on Wednesday launched an automated bidding platform for ...
- Why Google Lens On Apple iPhone Is A Game ChangerImage search and the ability to find a preferred "look" could help ...
- Connected TV-OTT Ad Fraud Is RisingTo generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending false ...
- Thunder Secures $6M To Build Privacy Data-Tracking TechnologyThe funds are earmarked for research and development of technology to enable ...
- Innovid, Jivox Partner On Omni-Channel Creative OptimizationThe solution will include independent ad serving, integrated measurement and dynamic creative ...
- Scripps Acquires Triton, Diversifies Into Digital Audio TechTriton Digital, a leading developer of digital audio technology, including ad serving ...
- FreeWheel's Drive: Advanced Ad Suite To Include OTT, VODFreeWheel's Drive effort comes after its deal with Nielsen to expand measurement ...
- Ad-ID At 15: Approaching Critical MassAmid one of the most contentious periods in the history of the ...
- Lenovo Agrees To $7.3 Million Adware SettlementLenovo will settle a class-action accusing it of shipping notebooks with adware ...
- Second Thoughts: 5 May Be Too Short, Some SayAgencies and ad industry insiders as recently as this week began calling ...
- Google Ad Settings Increase Privacy, Show How Advertisers Could Miss TargetsThe latest change redesigns Ad Settings, allowing users to turn off targeting ...
- Cable TV Sees Rise In VOD Ad UsageCanoe Ventures says its dynamic ad-insertion technology, which allows advertisers to target ...
- More Car Ads Making Impressions Without Consumer ClicksSome 76% of participants of a recent survey remember seeing an online ...
- 64% Of Tracking Cookies Are Blocked, Deleted By Web BrowsersFlashtalking found a higher rejection rate for tracking cookies on mobile devices. ...
- Facebook Ends 'Partner Categories' Ad Targeting ProgramFaced with growing concerns about privacy, Facebook said Wednesday that it plans ...
- MediaMath: How Machine Learning Will Change Ad Serving In 2018MediaMath scientists are working to apply artificial intelligence in machine-learning models that ...
- AT&T Begins Testing Blockchain For Ads, Media BuysAT&T's marketers are demanding increased transparency into its digital advertising supply chain ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize AdsPublishers gained an automated ad unit from Google, which it calls "Auto" ...
- Hackers Hijack Google DoubleClick AdsMalware infected Google's DoubleClick advertising service, as hackers hijacked ads and infused ...
- Facebook Enables Advertisers To Block Job Ads Based On AgeFacebook is allowing advertisers, including Verizon, Target and Amazon, to block job ...
- Crealytics Builds Open Ad Exchange, Marketplace For Sponsored AdsThe latest sign of an auction-based open ad exchange running on programmatic ...
- Adform Accredited For Viewability Across Entire StackCopenhagen-based Adform on Monday said it has received accreditation from the Media ...
- Luxembourg-Based RTL Group Acquires SpotXRTL Group, an original investor in SpotX, will acquire a 36.4% stake ...
- After Header Bidding: Unified Ad ServingAs header bidding matures and takes over from waterfall auctions, a number ...
- Data Skyrockets As Reuters, Zacks, Others Join Dianomi Native Ad NetworkAfter building and optimizing an algorithm to better serve ads across its ...
- Global Report Finds Media Quality Impacted By Brand Safety Issues, Ad FraudA new global report finds that media quality or the lack thereof ...
- AI: The Future Of Digital Marketing (And Everything Else)The idea of artificial intelligence (AI) has been around for decades, and ...
- Google, Smaato Partnership Opens To 100+ DoubleClick PublishersAfter a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, ...
- Google's Free Advanced Attribution Offering Is Touch & GoOne can't help feeling that Google is creating an illusion of transparency ...
