Tag results for "ad serving"
- Facebook, LinkedIn Job Ad Algorithms Studied For Gender BiasThe USC research, conducted on Facebook and LinkedIn, found that one platform ...
- Google To Detail FLoC Targeting Nuances In Coming WeeksGoogle began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto MarketerThe companies claim this is the first VOD deal of its ki ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, AdvertisingGoogle VP/GM for ads Jerry Dischler said he and others at Goog ...
- Google's New Approach Still Relies On Tracking, Raises Privacy ConcernsGoogle's latest approach to ad targeting seems very similar to the mod ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized TargetingThe campaign comes as Apple prepares to implement privacy changes that wi ...
- Apple Privacy Settings Unlawful, Critic Tells Congress"Apple's conduct violates current antitrust law and threatens to inflict irreparable ha ...
- Google To Remove Showcase Shopping AdsShowcase Shopping ad groups will be removed and will stop serving a ...
- New CTV Ad Fraud: $30M To $50M In TheftParrotTerra operates by generating fake CTV inventory across apps, IPs and devi ...
- FreeWheel To Buy Beeswax Programmatic PlatformThe acquisition, set to close in January, will expand FreeWheel's programmatic capabiliti ...
- Comcast's FreeWheel: Push For Big TV Network Clients, Promotes McKee As CROWith Comcast's FreeWheel looking to gain more business in the ad-server spa ...
- Google, YouTube To Let Users Opt Out Of Gambling, Alcohol AdsThe feature will begin in Ad Settings in the U.S. with YouTu ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over DisclosuresAbbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Unruly, Publica Partner On CTV Ad-Pod ProgrammaticThe partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competiti ...
- Baidu: Data Reveals Requirements To Rank HigherTraditional western commerce brands can rank on the first page of Baid ...
- OAAA Launches Working Group, Sets Standards For Real-Time BiddingThe OAAA this week will launch its OpenRTB Working Group, representing med ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]True[x], an innovative ad-tech company acquired by Disney as part of i ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break DataGoogle on Thursday announced features for Ad Manager's Dynamic Ad Insertion ...
- Apple Delays Anti-Tracking Move As It Touts Privacy In New iPhone AdApple said Thursday it will delay rolling out a setting that wou ...
- Google Adds Fees In U.K., Turkey, Austria: Cites Complexity, TaxesMarketers using Google Ads in the U.K., Austria and Turkey will beg ...
- How CenturyLink Sunday Internet Outage Impacted Advertising, EcommerceEarly predictions suggested disruption of 3% to 5% of internet traffic, fr ...
- MessageGears Debuts Upgrade To Support Facebook Customer Audiences And Google Customer MatchUsers can now export groups of customers in order to serve a ...
- Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But SlowingViewing time spent on streaming and connected devices rose 57% in t ...
- New California Privacy Proposal A 'Mixed Bag,' Digital Rights Group SaysProminent digital rights group Electronic Frontier Foundation says it won't endorse ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV PlatformsComcast's FreeWheel is the only supply-side platform to score an "A" gra ...
- Small Business Advertisers Sue Google For Antitrust ViolationsSeveral business entrepreneurs have filed a class action accusing Google of creati ...
- New Bills Would Restrict Targeted Political AdsThe "Banning Microtargeted Political Ads Act" would prohibit large online platforms fr ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads InventoryThe CTV addition extends the platform's audience reach metrics and measurement capabiliti ...
- AT&T Merging Xandr Into WarnerMediaThe long-expected merger comes days after John Stankey's choice as AT&T's ne ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event ViewingLive viewership, streaming, time with CTV, VOD and binge-watching were all ...
