Tag results for "ad serving"
- FreeWheel To Buy Beeswax Programmatic PlatformThe acquisition, set to close in January, will expand FreeWheel's programmatic capabiliti ...
- Comcast's FreeWheel: Push For Big TV Network Clients, Promotes McKee As CROWith Comcast's FreeWheel looking to gain more business in the ad-server spa ...
- Google, YouTube To Let Users Opt Out Of Gambling, Alcohol AdsThe feature will begin in Ad Settings in the U.S. with YouTu ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over DisclosuresAbbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Unruly, Publica Partner On CTV Ad-Pod ProgrammaticThe partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competiti ...
- Baidu: Data Reveals Requirements To Rank HigherTraditional western commerce brands can rank on the first page of Baid ...
- OAAA Launches Working Group, Sets Standards For Real-Time BiddingThe OAAA this week will launch its OpenRTB Working Group, representing med ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]True[x], an innovative ad-tech company acquired by Disney as part of i ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break DataGoogle on Thursday announced features for Ad Manager's Dynamic Ad Insertion ...
- Apple Delays Anti-Tracking Move As It Touts Privacy In New iPhone AdApple said Thursday it will delay rolling out a setting that wou ...
- Google Adds Fees In U.K., Turkey, Austria: Cites Complexity, TaxesMarketers using Google Ads in the U.K., Austria and Turkey will beg ...
- How CenturyLink Sunday Internet Outage Impacted Advertising, EcommerceEarly predictions suggested disruption of 3% to 5% of internet traffic, fr ...
- MessageGears Debuts Upgrade To Support Facebook Customer Audiences And Google Customer MatchUsers can now export groups of customers in order to serve a ...
- Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But SlowingViewing time spent on streaming and connected devices rose 57% in t ...
- New California Privacy Proposal A 'Mixed Bag,' Digital Rights Group SaysProminent digital rights group Electronic Frontier Foundation says it won't endorse ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV PlatformsComcast's FreeWheel is the only supply-side platform to score an "A" gra ...
- Small Business Advertisers Sue Google For Antitrust ViolationsSeveral business entrepreneurs have filed a class action accusing Google of creati ...
- New Bills Would Restrict Targeted Political AdsThe "Banning Microtargeted Political Ads Act" would prohibit large online platforms fr ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads InventoryThe CTV addition extends the platform's audience reach metrics and measurement capabiliti ...
- AT&T Merging Xandr Into WarnerMediaThe long-expected merger comes days after John Stankey's choice as AT&T's ne ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event ViewingLive viewership, streaming, time with CTV, VOD and binge-watching were all ...
- Programmatic Rekindling CPG, Consumer RelationshipsBrands are looking to comfort consumers, and that may be why sever ...
- Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For BoneGoogle on Friday said it will waive ad-serving fees for publishers th ...
- UK Becomes First To Use Apple, Google COVID-19 Tracing TechnologyThe opt-in mobile tracing technology build into the app will warn use ...
- Ad Council COVID-19 #AloneTogether Campaign Backstory, How Dozens Of Companies CollaboratedThe Idea for a private marketplace was already in the works ...
- Google Sibling Verily Supports Two New California COVID-19 Testing SitesVerily Life Sciences is helping the government and California to support t ...
- Ad-Tech Deals Rose 72% In 2019Data from Results International shows consolidation of DSPs, DMPs and SSPs a ...
- Google Ad Tools Focus Of DOJ ProbeGrowing regulatory scrutiny from the Department of Justice has some Google exe ...
- Baking Up New Strategies For A Post-Cookie WorldAs an industry defined by change, we should all begin embracing t ...
- IAB Europe Brand Safety Report Shows Search Terms Leading To MisinformationMore than 100 brands' ads unknowingly appeared alongside climate misinformation videos ...
