Tag results for "ad serving"
- Google Makes Real-Time Triggers Available For Sporting Events, Live TVThe automated tool allows advertisers to target display and video messages in ...
- YouTube Can't Fix Children's Privacy By Blocking Behavioral Targeting, Watchdogs SayAdvocates urge the FTC to reject a deal that would allow children's ...
- The Case For Amazon's Sizmek Shift Into Ad-Supported OTTWhy does Amazon need to bolt an ad server onto its tech ...
- Ycor's Successful Bid For Sizmek Would Create Stand-Alone CompanyYcor's successful bid would build a stand-alone company to support ad serving ...
- Maurice Levy's Ycor Makes Offer For Sizmek, Says It Outbid AmazonIn a surprise development, Publicis Chairman Maurice Levy's personal holding company, Ycor, ...
- Amazon Acquires Sizmek's Ad Server, Rocks Advertising IndustryAmazon confirmed on Friday that it agreed to acquire Sizmek's ad-server business ...
- Will Amazon Buy Kenshoo Or Marin Software Following Sizmek Acquisition?Amazon's acquisition of Sizmek's ad-server business and dynamic creative optimization platform has ...
- Amazon Gets Its Ad Server, TooGoogle's acquisition of independent ad server DoubleClick drove its digital ad dominance. ...
- Up To 47% Of Streaming Ads May Not Be Delivered ProperlyA Conviva study suggests streaming ads are not living up to the ...
- How Google Is Changing The Agency ModelThe role of the agency continues to change as Google and other ...
- Finding A Solution: Universal IDs Vs. Proprietary IDsWith the rise of OTT and cross-platform buys, and programmatic video becoming ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSPVerizon Media today announced the launch of digital-out-of-home ad inventory available through ...
- Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers SayFacebook's ad-delivery system sends ads to particular individuals based on whether the ...
- Lender Seizes Control Of Sizmek's Bank Accounts, Company Files Chapter 11Sizmek, the world's largest third-party ad server, late Friday announced it had ...
- Google Uses AMP To Boost Ad Serving, Follows Volkswagen Test DriveGoogle announced Wednesday it will now serve ads built for AMP HTML ...
- Hundreds Of Android Apps Found To Serve Invisible AdsA massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps that ...
- Lenovo Buyers To Receive $55 Each In Adware SettlementIf approved, the settlement will resolve a lawsuit stemming from Lenovo's 2014 ...
- Rethinking Real-Time Data And ProgrammaticAfter talking with marketers about real-time platforms for many years I have ...
- Merkle Automates Bidding for Amazon Sponsored Brand AdsPerformance marketing agency Merkle on Wednesday launched an automated bidding platform for ...
- Why Google Lens On Apple iPhone Is A Game ChangerImage search and the ability to find a preferred "look" could help ...
- Connected TV-OTT Ad Fraud Is RisingTo generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending false ...
- Thunder Secures $6M To Build Privacy Data-Tracking TechnologyThe funds are earmarked for research and development of technology to enable ...
- Innovid, Jivox Partner On Omni-Channel Creative OptimizationThe solution will include independent ad serving, integrated measurement and dynamic creative ...
- Scripps Acquires Triton, Diversifies Into Digital Audio TechTriton Digital, a leading developer of digital audio technology, including ad serving ...
- FreeWheel's Drive: Advanced Ad Suite To Include OTT, VODFreeWheel's Drive effort comes after its deal with Nielsen to expand measurement ...
- Ad-ID At 15: Approaching Critical MassAmid one of the most contentious periods in the history of the ...
- Lenovo Agrees To $7.3 Million Adware SettlementLenovo will settle a class-action accusing it of shipping notebooks with adware ...
- Second Thoughts: 5 May Be Too Short, Some SayAgencies and ad industry insiders as recently as this week began calling ...
- Google Ad Settings Increase Privacy, Show How Advertisers Could Miss TargetsThe latest change redesigns Ad Settings, allowing users to turn off targeting ...
- Cable TV Sees Rise In VOD Ad UsageCanoe Ventures says its dynamic ad-insertion technology, which allows advertisers to target ...
