Tag results for "ad serving"
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says"The microtargeting of political ads may be undermining the united character of ...
- CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'By at least one representative measure -- share of video ads served ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TVThe plan calls for expanding solution to all of OTT "soon," the ...
- Report: Premium Video Ad Campaigns That Target Audiences A Small But Growing SegmentFreeWheel says just 7% of all U.S. ad views were "audience targeted," ...
- Will Google Become An Energy Broker To Power Internet Technology?Google on Thursday announced two new grants from Google.org to provide support ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service PlatformAmazon Sponsored Display ads launched in beta late last week as a ...
- Google To Give Publishers More Information When Ad Traffic Is RestrictedGoogle will give AdMob and AdSense publishers more information each time it ...
- Google Sets Deadline To Block Ad Serving Of Unauthorized App InventoryGoogle announced its intent to block ad serving of unauthorized app inventory ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TVThe automated tool allows advertisers to target display and video messages in ...
- YouTube Can't Fix Children's Privacy By Blocking Behavioral Targeting, Watchdogs SayAdvocates urge the FTC to reject a deal that would allow children's ...
- The Case For Amazon's Sizmek Shift Into Ad-Supported OTTWhy does Amazon need to bolt an ad server onto its tech ...
- Ycor's Successful Bid For Sizmek Would Create Stand-Alone CompanyYcor's successful bid would build a stand-alone company to support ad serving ...
- Maurice Levy's Ycor Makes Offer For Sizmek, Says It Outbid AmazonIn a surprise development, Publicis Chairman Maurice Levy's personal holding company, Ycor, ...
- Amazon Acquires Sizmek's Ad Server, Rocks Advertising IndustryAmazon confirmed on Friday that it agreed to acquire Sizmek's ad-server business ...
- Will Amazon Buy Kenshoo Or Marin Software Following Sizmek Acquisition?Amazon's acquisition of Sizmek's ad-server business and dynamic creative optimization platform has ...
- Amazon Gets Its Ad Server, TooGoogle's acquisition of independent ad server DoubleClick drove its digital ad dominance. ...
- Google Will Use AI To Determine Where, How Often Site Visitors See Ads Across Its NetworkGoogle says the new tool can optimize where and when ads serve ...
- Up To 47% Of Streaming Ads May Not Be Delivered ProperlyA Conviva study suggests streaming ads are not living up to the ...
- How Google Is Changing The Agency ModelThe role of the agency continues to change as Google and other ...
- Finding A Solution: Universal IDs Vs. Proprietary IDsWith the rise of OTT and cross-platform buys, and programmatic video becoming ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSPVerizon Media today announced the launch of digital-out-of-home ad inventory available through ...
- Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers SayFacebook's ad-delivery system sends ads to particular individuals based on whether the ...
- Lender Seizes Control Of Sizmek's Bank Accounts, Company Files Chapter 11Sizmek, the world's largest third-party ad server, late Friday announced it had ...
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads ServedSimpli.fi announced Tuesday the ability to track the increase in ad sales ...
- Google Uses AMP To Boost Ad Serving, Follows Volkswagen Test DriveGoogle announced Wednesday it will now serve ads built for AMP HTML ...
- Hundreds Of Android Apps Found To Serve Invisible AdsA massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps that ...
- Lenovo Buyers To Receive $55 Each In Adware SettlementIf approved, the settlement will resolve a lawsuit stemming from Lenovo's 2014 ...
- Rethinking Real-Time Data And ProgrammaticAfter talking with marketers about real-time platforms for many years I have ...
- Merkle Automates Bidding for Amazon Sponsored Brand AdsPerformance marketing agency Merkle on Wednesday launched an automated bidding platform for ...
- Why Google Lens On Apple iPhone Is A Game ChangerImage search and the ability to find a preferred "look" could help ...
