Tag results for "ad serving"
- Global Report Finds Media Quality Impacted By Brand Safety Issues, Ad FraudA new global report finds that media quality or the lack thereof ...
- AI: The Future Of Digital Marketing (And Everything Else)The idea of artificial intelligence (AI) has been around for decades, and ...
- Google, Smaato Partnership Opens To 100+ DoubleClick PublishersAfter a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, ...
- Google's Free Advanced Attribution Offering Is Touch & GoOne can't help feeling that Google is creating an illusion of transparency ...
- Google To Enforce New Ad Policies For AdSense, DoubleClick For PublishersGoogle will enforce new ad policies by removing ads on its AdSense ...
- Time-Based Engagement Champ Batkin Named CEO Of WebspectatorDigital media veteran and champion of time-based engagement advertising models Andy Batkin ...
- Ad-Tech Consortium Sets Deadline For People-Based Programmatic Advertising SpecsA consortium of ad-tech companies that plan to make people-based targeting available ...
- SpotX Integrates Third-Party, Proprietary Header Bidding SolutionsSpotX said its server-to-server bidding product will allow media owners to integrate ...
- Study: Most Consumers Served No More Than One Viewable Impression During A CampaignNew findings reveal that 70% to 85% of consumers are served no ...
- In A First, Facebook Rolls Out Header Bidding Through Partner ProgramRather than build the technology, Audience Network, Facebook's partners program, will work ...
- Ad-Tech Firm Brings AI-Powered S-to-S Header Bidding To U.S.Adyoulike, a European-based artificial intelligence-based (AI) native in-feed advertising platform, has launched ...
- Posterscope Develops Digital OOH Offering With AI-Based Programmatic Ad-ServingPosterscope launched what it's calling a Dynamic Scheduling service which offers clients ...
- Ad Targeting Among Companies Affected By Amazon OutageAmazon points to human error for the disruption in its cloud services ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explained ...
- Audio Ad Sales Firm Partners With Podcast-Hosting Platform On Dynamic Ad InsertionAdLarge Media, an audio ad sales firm that represents radio, digital, and ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants IgnoreAlong with connected cars comes in-car entertainment. More and better screens in ...
- AppNexus Launches Real-Time PSA IntegrationAd tech firm AppNexus is partnering with the Federation for Internet Alerts ...
- AppNexus, Index Exchange Expand Header Partnership: Include Server-to-Server IntegrationAppNexus and Index Exchange announced an expansion of their header bidding partnership ...
- Breitbart Controversy Spotlights Ad Technology Confusion Newegg and Kellogg Co. are among marketers that have pulled ads from ...
- Survey Finds Global Brands Are Consolidating Ad ServersA new survey finds that global brands are consolidating their roster of ...
- Shuttering Its Atlas Ad-Serving Unit, Facebook Pivots On Ad Tech Moving away from its Atlas ad-serving business, Facebook will focus on Atlas' ...
- Facebook Shuts Atlas Down -- What's Next?Last Friday Facebook shuttered its Atlas ad server, a long-anticipated move that ...
- Facebook Shifts Atlas, Focuses On Better Integrations, MetricsFacebook is "winding down" the ad-serving portion of Atlas. For clients that ...
- Microsoft Debuts Machine Learning To Optimize Content, Ads, EcommerceMicrosoft Research has been working on building technology that analyzes site visitor's ...
- Ad-Supported Content: Still A Bad ExperienceDespite a lot of talk, content supported by advertising is still a ...
- Pandora Seeks To Create A Better Video Ad ExperienceIn a blog post, Pandora announced new features that give listeners the ...
- Beeswax Raises $11M For Customizable Ad TechStartup Beeswax, founded by three former Google ad executives, has raised $11 ...
- PubMatic Launches SEVEN, Revenue Management PlatformAd-tech firm PubMatic announced the launch of SEVEN, a revenue management platform ...
- Ooyala Releases New Version Of Ooyala Pulse, Combines Ad Server, Programmatic PlatformAd-tech firm Ooyala released a new version of its Ooyala Pulse that ...
- Ad Tech Journeyman Lands As CMO Of Smart AdServerSmart AdServer, a provider of publisher-focused ad-tech services, on Tuesday named marketing ...
