Tag results for "ad serving"
- OAAA Launches Working Group, Sets Standards For Real-Time BiddingThe OAAA this week will launch its OpenRTB Working Group, representing media ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]True[x], an innovative ad-tech company acquired by Disney as part of its ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break DataGoogle on Thursday announced features for Ad Manager's Dynamic Ad Insertion to ...
- Apple Delays Anti-Tracking Move As It Touts Privacy In New iPhone AdApple said Thursday it will delay rolling out a setting that would ...
- Google Adds Fees In U.K., Turkey, Austria: Cites Complexity, TaxesMarketers using Google Ads in the U.K., Austria and Turkey will begin ...
- How CenturyLink Sunday Internet Outage Impacted Advertising, EcommerceEarly predictions suggested disruption of 3% to 5% of internet traffic, from ...
- MessageGears Debuts Upgrade To Support Facebook Customer Audiences And Google Customer MatchUsers can now export groups of customers in order to serve ads ...
- Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But SlowingViewing time spent on streaming and connected devices rose 57% in the ...
- New California Privacy Proposal A 'Mixed Bag,' Digital Rights Group SaysProminent digital rights group Electronic Frontier Foundation says it won't endorse a ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV PlatformsComcast's FreeWheel is the only supply-side platform to score an "A" grade ...
- Small Business Advertisers Sue Google For Antitrust ViolationsSeveral business entrepreneurs have filed a class action accusing Google of creating ...
- New Bills Would Restrict Targeted Political AdsThe "Banning Microtargeted Political Ads Act" would prohibit large online platforms from ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads InventoryThe CTV addition extends the platform's audience reach metrics and measurement capabilities ...
- AT&T Merging Xandr Into WarnerMediaThe long-expected merger comes days after John Stankey's choice as AT&T's next ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event ViewingLive viewership, streaming, time with CTV, VOD and binge-watching were all up ...
- Programmatic Rekindling CPG, Consumer RelationshipsBrands are looking to comfort consumers, and that may be why several ...
- Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For BoneGoogle on Friday said it will waive ad-serving fees for publishers that ...
- UK Becomes First To Use Apple, Google COVID-19 Tracing TechnologyThe opt-in mobile tracing technology build into the app will warn users ...
- Ad Council COVID-19 #AloneTogether Campaign Backstory, How Dozens Of Companies CollaboratedThe Idea for a private marketplace was already in the works at ...
- Google Sibling Verily Supports Two New California COVID-19 Testing SitesVerily Life Sciences is helping the government and California to support two ...
- Ad-Tech Deals Rose 72% In 2019Data from Results International shows consolidation of DSPs, DMPs and SSPs and ...
- Google Ad Tools Focus Of DOJ ProbeGrowing regulatory scrutiny from the Department of Justice has some Google execs ...
- Baking Up New Strategies For A Post-Cookie WorldAs an industry defined by change, we should all begin embracing the ...
- IAB Europe Brand Safety Report Shows Search Terms Leading To MisinformationMore than 100 brands' ads unknowingly appeared alongside climate misinformation videos on ...
- Facebook Sues Alleged Distributor Of Ad-Serving MalwareFacebook on Thursday sued a Hong Kong company that allegedly duped web ...
- :30s Now Represent Two-Thirds Of Digital Video Ads ServedFor all the buzz surrounding shorter-length formats -- especially the six-second unit ...
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says"The microtargeting of political ads may be undermining the united character of ...
- CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'By at least one representative measure -- share of video ads served ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TVThe plan calls for expanding solution to all of OTT "soon," the ...
- Report: Premium Video Ad Campaigns That Target Audiences A Small But Growing SegmentFreeWheel says just 7% of all U.S. ad views were "audience targeted," ...
