- Microsoft Copilot's AI-Driven Monetization For Ads
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Publishers now have access to a tool that monetizes ads in Copil ...
- MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To Bots
MediaDailyNews, Joe Mandese - Friday, April 11, 2025
While the analysis focused on detecting bots when ads were served, t ...
- Personas To Target Ads Leap Forward
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
To overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- PayPal Launches Personalized Ads In UK
MediaDailyNews, Laurie Sullivan - Friday, April 4, 2025
PayPal Ads based on privacy has launched in the U.K. The servi ...
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 1, 2025
Google will make several updates to ads this month, including one focus ...
- Reddit Expands Conversation Ads
MediaDailyNews, Colin Kirkland - Friday, March 28, 2025
Reddit is continuing to build out its most fruitful ad format, Conversati ...
- Google's Wiz: Good And Bad Of AI Ad Security
Performance Marketing Insider, Laurie Sullivan - Friday, March 21, 2025
Google's acquisition of Wiz addresses security challenges in the cloud services a ...
- AI Ads Target Site Visitors Without Publisher Consent
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2025
Ads have begun to serve up on websites that block content, maki ...
- MGID Release Of CPA Bidding Algorithm To Follow CTR Tool
MediaDailyNews, Laurie Sullivan - Friday, March 14, 2025
MGID recently released AI-powered CTR Guard, designed to combat ad fatigue a ...
- Ad Industry Tying Transparency To Monopolistic Practices
MediaDailyNews, Laurie Sullivan - Monday, March 10, 2025
Google offered to give buyers ad credits to test its Demand G ...
- Retail Media And OOH Advertising - Performance Of A New Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2025
Connecting retail with out-of-home could become one of the most ambitious projec ...
- DoubleVerify Expands Content Monitoring After Report Cites Tech For Not Doing Its Job
MediaDailyNews, Laurie Sullivan - Tuesday, February 18, 2025
Monitoring where ads serve on platforms has been a major struggle f ...
- Google Testing AI To Determine Age Of Users
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
Google has announced the technique of using AI to determine a user ...
- Amazon Q4 Ad Sales Jump 18% To $17.3B
MediaDailyNews, Laurie Sullivan - Friday, February 7, 2025
Amazon's online ad business generated $17.29 billion in Q4 2024, with $ ...
- Uber's App Could Soon Look More Like Google Maps With Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- Advertising Sell-Side Businesses Get A Shot At Glory
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- Publishers, ad servers and supply-side platforms could beco ...
- Performance-Based TikTok Ad Campaigns Get Lost In Blackout
Performance Marketing Insider, Laurie Sullivan - Monday, January 20, 2025
A memo to advertisers published by TikTok Sunday warned of limitations ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad Tools
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Retailers will share with Amazon Ads part of the revenue generated ...
- How Google's 'Willow' Quantum Chip Is Revolutionizing Advertising
Media 3.0, Laurie Sullivan - Tuesday, December 17, 2024
Advertisers have not yet awoken to the revolution of Google's quantum computi ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2024
To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- Google Lens Makes In-Store Shopping More Vivid
MediaDailyNews, Laurie Sullivan - Monday, November 25, 2024
Ads recently began serving up in Google Lens, but Google Shopping supporti ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With Flashtalking
MediaDailyNews, Joe Mandese - Thursday, November 21, 2024
The acquisition has an equity value of $525 million, making it o ...
- GAI-Powered Tech Identifies, Matches Emotions In Content To CTV Ad
Data & Programmatic Insider, Laurie Sullivan - Monday, November 18, 2024
Developers at CTV tech company Wurl, an AppLovin company, have figured o ...
- Google Ads Trigger Different AI Overviews Intent Patterns
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
The larger the AI Overviews, the more opportunities to serve ads, accordi ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
MediaDailyNews, Laurie Sullivan - Wednesday, October 30, 2024
Yahoo DSP will work with GeoEdge, which focuses on ad security a ...
- Pivoting Transparency To Analyze Each Programmatic Advertisement
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2024
Finding ways to deprecate cookies to protect consumer privacy is not enoug ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
The joint study released today by TAG along with the 4As, AN ...
- Microsoft Launches Targeted Ads, Metrics, Diagnostics In Copilot AI Platform
MediaDailyNews, Laurie Sullivan - Wednesday, October 2, 2024
Users will see fewer ad annotations and extensions, as Microsoft's technology c ...
- Google Trial Ends, Execs Emboldened To Speak Outside Courtroom
MediaDailyNews, Laurie Sullivan - Friday, September 27, 2024
The Google-DOJ trial wrapped up this week as both sides tried ...
- Ad Blacklists Hurt Dedicated News Followers: Report
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Advertisers have been warned by media groups not to blacklist news agenci ...