Tag results for "ad serving"
- Magnite Acquires SpringServe For $31 MillionThe acquisition of SpringServe will expand programmatic advertising options for CTV publisher ...
- Colorado Passes Privacy Law Giving Residents Right To Opt Out Of Ad TargetingColorado lawmakers have passed a privacy bill that would require companies ...
- Ad.net Takes On Investor To Expand, Acquire CompaniesClarion Capital Partners completed a strategic investment in Ad.net, which provides digit ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted AudiencesThe development team is working with Amazon, eBay and others to integra ...
- YouTube Nudges Channels To Become Partners, Serves Ads Without Sharing ProfitsYouTube's terms of service will change June 1, putting the focus ...
- Healthcare Search Terms Link To Vital Information, Lift Results During PandemicMarketers supporting healthcare clients must provide accurate, relevant messaging that conveys empath ...
- Extreme Reach Gains Scale With Adstream AcquisitionThe combined company will have greater scale to help marketers manage creati ...
- Facebook, LinkedIn Job Ad Algorithms Studied For Gender BiasThe USC research, conducted on Facebook and LinkedIn, found that one platform ...
- Google To Detail FLoC Targeting Nuances In Coming WeeksGoogle began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto MarketerThe companies claim this is the first VOD deal of its ki ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, AdvertisingGoogle VP/GM for ads Jerry Dischler said he and others at Goog ...
- Google's New Approach Still Relies On Tracking, Raises Privacy ConcernsGoogle's latest approach to ad targeting seems very similar to the mod ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized TargetingThe campaign comes as Apple prepares to implement privacy changes that wi ...
- Apple Privacy Settings Unlawful, Critic Tells Congress"Apple's conduct violates current antitrust law and threatens to inflict irreparable ha ...
- Google To Remove Showcase Shopping AdsShowcase Shopping ad groups will be removed and will stop serving a ...
- New CTV Ad Fraud: $30M To $50M In TheftParrotTerra operates by generating fake CTV inventory across apps, IPs and devi ...
- FreeWheel To Buy Beeswax Programmatic PlatformThe acquisition, set to close in January, will expand FreeWheel's programmatic capabiliti ...
- Comcast's FreeWheel: Push For Big TV Network Clients, Promotes McKee As CROWith Comcast's FreeWheel looking to gain more business in the ad-server spa ...
- Google, YouTube To Let Users Opt Out Of Gambling, Alcohol AdsThe feature will begin in Ad Settings in the U.S. with YouTu ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over DisclosuresAbbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Unruly, Publica Partner On CTV Ad-Pod ProgrammaticThe partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competiti ...
- Baidu: Data Reveals Requirements To Rank HigherTraditional western commerce brands can rank on the first page of Baid ...
- OAAA Launches Working Group, Sets Standards For Real-Time BiddingThe OAAA this week will launch its OpenRTB Working Group, representing med ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]True[x], an innovative ad-tech company acquired by Disney as part of i ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break DataGoogle on Thursday announced features for Ad Manager's Dynamic Ad Insertion ...
- Apple Delays Anti-Tracking Move As It Touts Privacy In New iPhone AdApple said Thursday it will delay rolling out a setting that wou ...
- Google Adds Fees In U.K., Turkey, Austria: Cites Complexity, TaxesMarketers using Google Ads in the U.K., Austria and Turkey will beg ...
- How CenturyLink Sunday Internet Outage Impacted Advertising, EcommerceEarly predictions suggested disruption of 3% to 5% of internet traffic, fr ...
- MessageGears Debuts Upgrade To Support Facebook Customer Audiences And Google Customer MatchUsers can now export groups of customers in order to serve a ...
- Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But SlowingViewing time spent on streaming and connected devices rose 57% in t ...
