Tag results for "ad serving"
- Ooyala Enables Server-Side Ad Insertion For Live-Streaming VideoPremium video and ad serving platform, Ooyala, announced on Monday that its ...
- Majority Of Digital Ads Near Trump Content Over the past three months, articles about Donald Trump have displayed the ...
- Medialets Hires New Executives, Expands GloballyMedialets, a mobile ad-serving platform, announced the expansion of its scope as ...
- MRC Accredits Canoe's 'Served Impression' Counts, Validates VOD Ad CurrencyCanoe, the cable TV industry's ad tech developer, has gotten an important ...
- Ad Tech Is Broken -- Here's How Newsrooms Can Help Fix ItPoynter interviewed a developer at Salon who discussed ad -ech challenges. He ...
- Turn 'Supercookie' Battle Sent To ArbitrationIn a victory for ad company Turn, a federal judge has sent ...
- Facebook's Atlas Faces Ad-Serving ChallengesAdExchanger's Sarah Sluis reports on Facebook's Atlas' challenges in serving the market ...
- Facebook's Ad-Server Exit Ominous Signal For Publishers Facebook's recent decision to exit the ad-server market may seem like little ...
- Who Should Police Bad Ads? With excessively intrusive, browser-choking ad clutter plaguing the Internet, who should be ...
- Valuable Audiences Have Higher Fraud RatesHigh demand and constrained supply in ad formats is ripe for fraudsters, ...
- Flashtalking Acquires Encore Media MetricsAd server Flashtalking on Tuesday announced it acquired Encore Media Metrics. In ...
- Facebook Exits Ad-Serving To Focus On Buy/Sell-Side Facebook is exiting the ad-serving business. That business is LiveRail, the video ...
- Merchandising Is Next Data Point In Online Ad-Serving PlatformsContent Analytics engineers are working to integrate the company's merchandising technology into ...
- Fox's True[X], FreeWheel Partner To Help TV Cos. Tackle Big Tech ProvidersAdExchanger reported Tuesday that True[X], the video ad platform Fox acquired last ...
- Rubicon Project Is Beta Testing Header Bidding For Mobile AppsAdExchanger reports that Rubicon Project is beta testing header bidding in mobile ...
- Smart AdServer and MediaMath Add In-App OfferingSeeking to boost the efficiency of both buyers' and sellers' programmatic ad ...
- Mozilla Ends 'Sponsored Tiles' Ad ProgramMozilla is ending its "sponsored tiles" ad initiative, which allowed marketers to ...
- Patent Applied For Ad Device That Spots De-Bugging RequestsThe application, published on Patents Encyclopedia.com states that four Bay Area inventors ...
- HomeAdvisor, Google Bring Home Improvement Bookings To PlacesA list of service professionals for home improvements had been one tool ...
- Verizon Revises Behavioral Targeting Program, But Privacy Concerns PersistVerizon Wireless has narrowed a controversial ad-targeting program that relies on "supercookies." ...
- Yahoo Expands Data Centers in WashingtonYahoo announced Monday that it will expand data center in Quincy, Washington, doubling the size ...
- Stop Disrupting Me! Publishers Giving Ad Tech The BootRefinery29, Vice Media, Vox Media, BuzzFeed ,Mic and more are rejecting ad ...
- Agencies Point Finger At Programmatic, Say It Contributes To Ad-BlockingFor the most part, advertisers agree that programmatic ad-serving and buying supports ...
- Google, Twitter Jointly Develop 'Instant Articles' For PublishersThe real-time Web almost seems like a fictional character in a mystery ...
- Tech Giants Form Alliance For Open MediaAmazon, Cisco, Google, Intel, Microsoft, Mozilla, and Netflix, among others, have teamed ...
- Russian Search Engine Yandex Changes Its Paid-Search Auction Bid ModelYandex.Direct, Yandex's pay-per-click advertising platform, has altered its auction advertising model to ...
- iOS 9 Content Blocking 'Could Create Serious Threat' For PublishersThe Next Web's Owen Williams says that Apple iOS 9's new content ...
- AT&T Intercepts WiFi Traffic To Inject AdsAT&T has confirmed that it recently intercepted Web traffic at WiFi hotspots ...
- New Measures To Block Ads... and To Block Ad BlockersA company called Shine developed an ad blocker for mobile phones that ...
- Time For Advertisers To Really Know What They're Getting OnlineDo all video ad formats offer advertisers equal value? Is a video ...
