- Magnite Acquires SpringServe For $31 Million
Digital News Daily, Karlene Lukovitz - Thursday, July 1, 2021
The acquisition of SpringServe will expand programmatic advertising options for CTV publisher ...
- Colorado Passes Privacy Law Giving Residents Right To Opt Out Of Ad Targeting
Digital News Daily, Wendy Davis - Tuesday, June 8, 2021
Colorado lawmakers have passed a privacy bill that would require companies ...
- Ad.net Takes On Investor To Expand, Acquire Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Clarion Capital Partners completed a strategic investment in Ad.net, which provides digit ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integra ...
- YouTube Nudges Channels To Become Partners, Serves Ads Without Sharing Profits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 24, 2021
YouTube's terms of service will change June 1, putting the focus ...
- Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empath ...
- Extreme Reach Gains Scale With Adstream Acquisition
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
The combined company will have greater scale to help marketers manage creati ...
- Facebook, LinkedIn Job Ad Algorithms Studied For Gender Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
The USC research, conducted on Facebook and LinkedIn, found that one platform ...
- Google To Detail FLoC Targeting Nuances In Coming Weeks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
Google began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its ki ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Goog ...
- Google's New Approach Still Relies On Tracking, Raises Privacy Concerns
Digital News Daily, Wendy Davis - Wednesday, March 3, 2021
Google's latest approach to ad targeting seems very similar to the mod ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 26, 2021
The campaign comes as Apple prepares to implement privacy changes that wi ...
- Apple Privacy Settings Unlawful, Critic Tells Congress
PolicyBlog, Wendy Davis - Thursday, February 25, 2021
"Apple's conduct violates current antitrust law and threatens to inflict irreparable ha ...
- Google To Remove Showcase Shopping Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Showcase Shopping ad groups will be removed and will stop serving a ...
- New CTV Ad Fraud: $30M To $50M In Theft
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
ParrotTerra operates by generating fake CTV inventory across apps, IPs and devi ...
- FreeWheel To Buy Beeswax Programmatic Platform
Digital News Daily, Karlene Lukovitz - Friday, December 18, 2020
The acquisition, set to close in January, will expand FreeWheel's programmatic capabiliti ...
- Comcast's FreeWheel: Push For Big TV Network Clients, Promotes McKee As CRO
Television News Daily, Wayne Friedman - Monday, December 14, 2020
With Comcast's FreeWheel looking to gain more business in the ad-server spa ...
- Google, YouTube To Let Users Opt Out Of Gambling, Alcohol Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
The feature will begin in Ad Settings in the U.S. with YouTu ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Unruly, Publica Partner On CTV Ad-Pod Programmatic
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
The partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competiti ...
- Baidu: Data Reveals Requirements To Rank Higher
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Traditional western commerce brands can rank on the first page of Baid ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing med ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]
MediaDailyNews, Joe Mandese - Monday, September 28, 2020
True[x], an innovative ad-tech company acquired by Disney as part of i ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion ...
- Apple Delays Anti-Tracking Move As It Touts Privacy In New iPhone Ad
PolicyBlog, Wendy Davis - Thursday, September 3, 2020
Apple said Thursday it will delay rolling out a setting that wou ...
- Google Adds Fees In U.K., Turkey, Austria: Cites Complexity, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Marketers using Google Ads in the U.K., Austria and Turkey will beg ...
- How CenturyLink Sunday Internet Outage Impacted Advertising, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Early predictions suggested disruption of 3% to 5% of internet traffic, fr ...
- MessageGears Debuts Upgrade To Support Facebook Customer Audiences And Google Customer Match
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Users can now export groups of customers in order to serve a ...
- Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But Slowing
Digital News Daily, Karlene Lukovitz - Thursday, August 6, 2020
Viewing time spent on streaming and connected devices rose 57% in t ...