Tag results for "ad serving"
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad BuysTatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- New Privacy Bill Would Restrict Behavioral AdvertisingBipartisan lawmakers on Sunday floated a privacy bill that would require compani ...
- Internet Users Want Sustainability Standards For Digital AdsThe Acceptable Ads Committee is calling for the ad industry to rai ...
- CTV Ad Frequency Soars 80% In 2 Years: ReportThe frequency of ad messages for CTV continues to increase -- risi ...
- Clinch Becomes First Ad Server To Integrate Privacy IdentityClinch has integrated The Trade Desk's Unified ID 2.0 into its platfor ...
- Goodway Group CEO Calls For Reboot Of Programmatic Ad FraudWaste in programmatic is an opportunity to take the competitive advantage, explai ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising SitesAdalytics believes hundreds of major advertisers - many affiliated with the A ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find WorkaroundsAdjusting to the loss of ad-targeting signals, app developers and publishers a ...
- Google Faces New Allegations Over U.S. Ad-Exchange MonopolyA class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Why Google Gave Advertisers Insight To Audit AdsGoogle is addressing transparency and oversight issues after a report last ye ...
- Google Missed Opportunity To Solve Cookieless Advertising: ExecsSome execs believe Google's "great minds" could have done a better j ...
- Google Hits Back At IAB After Releasing Privacy Sandbox ReportGoogle is disputing claims about its Privacy Sandbox in a new repo ...
- Omni Hotels Leaves Cookies Behind, Shows Market It Can Be DoneOmni Hotels worked with Google and LiveRamp to drive privacy-focused relevant a ...
- Next Steps: DeepMind AI Discovers Faster Rankings, Search AlgorithmsDeepMind, an Alphabet company and sibling to Google, has created an ...
- The Countries Contributing Most To Ad-Tracker Increases This YearData suggests the share of ad-tracking requests in user traffic worldwide ro ...
- Tech Industry Sues To Block Utah Social Media RestrictionsNetChoice on Monday sued to block a Utah law that prohibits te ...
- Is AI Poised To Become A Top Carbon Culprit?Microsoft's new AI model, Phi-2, is capable of running on devices a ...
- When Algorithms And Data Make More Ad-Buying DecisionsHow will marketers get more performance from the $88 billion spent ...
- Instagram Places Ads Alongside Child-Sexualizing Reels Targeting Teen Influencer Followers: ReportInstagram reportedly recommended Reels containing "risque footage of children as well ...
- Microsoft Expands Its Retail Media NetworkMicrosoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- AI Shows Ad Industry Its FutureAI began teaching the ad industry how to reinvent itself nearly ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEOMicrosoft said early Monday morning that Sam Altman will lead the company ...
- Google Rolls Out AI-Generated Ad WatermarksThe invisible watermark for images and open standard metadata will identify th ...
- Merkle Transitioned To Google PMax, Then Ad Performance FellThe agency cited AI for the lack of consistency in ad performanc ...
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense AlternativeMicrosoft Advertising is running a pilot in the U.S. to help creato ...
- Amazon Brings Sponsored Ads To Streaming TVAmazon Ads announced a self-service ad system that allows brands that se ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 TimesA study shows about half of U.S. advertisers surveyed would not kn ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad ToolsYouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- Amazon To Shutter Ad Server In Q4 2024The delay is intended to give brands and agencies extra time ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS IntegrationsThe direct, server-to-server connections allow CTV publishers to easily extend their invento ...
