- Google Ad-Tech Remedies Trial Begins Monday
MediaDailyNews, Laurie Sullivan - Friday, September 19, 2025
The trial will determine penalties to restore competition across online advertising. T ...
- PubMatic Sues Google, Claims Illegal Ad-Tech Monopoly
MediaDailyNews, Laurie Sullivan - Monday, September 8, 2025
The lawsuit is the second by an ad exchange since a jud ...
- Trump Gains Commitments For AI, Energy, Impacting Advertising
MediaDailyNews, Laurie Sullivan - Friday, September 5, 2025
President Trump has secured billions in corporate commitments to drive development ...
- Google AI Max Asks Advertisers To Give Up Control
MediaDailyNews, Laurie Sullivan - Friday, August 29, 2025
AI often misinterprets a user's search intent or broadens the targeting t ...
- Is Google Preparing To Make Its Ad-Tech Biz Independent?
MediaDailyNews, Laurie Sullivan - Friday, August 29, 2025
Regulators could decide that Google needs to divest Ad Manager, which hous ...
- Google Advances Personalized Loyalty Ads For Retail
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Loyalty took on a new meaning Tuesday when Google advanced personalized member-on ...
- GitHub CEO Departs, Microsoft Puts It Under CoreAI
MediaDailyNews, Laurie Sullivan - Monday, August 11, 2025
GitHub CEO Thomas Dohmke has resigned and with his departure, Microsoft pla ...
- IAB Tech Lab Updates Taxonomy For Mapping Content To Ads
MediaDailyNews, Laurie Sullivan - Tuesday, August 12, 2025
IAB Tech Lab released mapping and implementation guidance for advertisers and publishe ...
- Crossing Roads: PubMatic Earnings Show How SSPs Face Risk
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 12, 2025
PubMatic faces serious challenges as supply-side platforms continue to evolve. As t ...
- AI Agents Threaten DSPs, Microsoft Sees Incompatibility
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
An advertising and marketing expert argues that AI will interrupt basic programmat ...
- Dark Users
Performance Marketing Insider, Joe Mandese - Thursday, July 17, 2025
Like other parts of the "dark media" universe, a new report revea ...
- Google's New Type Of Ad Auction, Reason Clean Fusion Power Is Needed
Performance Marketing Insider, Laurie Sullivan - Monday, June 30, 2025
A paper published by Google Research and the University of Chicago outlin ...
- Ad Serving, Personalized Visits: Where AI Will Take Advertisers
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
Google DeepMind this week announced VEO 3 AI Video Generation, which allo ...
- Google Makes 'Biggest' Update To Smart Bidding
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
The same business bidding for ad space can now also open b ...
- Napster Returns To Spotlight As New AI Company
Performance Marketing Insider, Laurie Sullivan - Thursday, May 22, 2025
If you've been following distributed networks, this GAI story became really interesti ...
- AI Influences Brandtech Group's Focus On Decarbonization Across Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The Brandtech Group has made a "major" investment in emissions data speciali ...
- Microsoft: AI Agents May Replace Ad Tracking
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ahead of Microsoft's software developer conference that begins today, Microsoft CTO Kev ...
- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AI
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
Microsoft plans to shutter its demand-side platform, with the ad division informi ...
- Amazon Unveils AI-Powered 'Pause' Ads, Do More Than Just Run Commercials
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
In Amazon's innovative AI-powered streaming ad formats, the server reads the to ...
- Global CTV Investments Rising, But 66% Of Buyers Still On Sidelines
Advanced TV Insider, Wayne Friedman - Wednesday, May 7, 2025
Looking for motivation to spend more on CTV, 51% of media buye ...
- Google Agrees To Fund Three Nuclear Energy Sites
MediaDailyNews, Laurie Sullivan - Wednesday, May 7, 2025
AI, online ad serving, media buying, and search require a substantial amou ...
- Google Launches 'AI Max For Search' Beta
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google on Tuesday introduced a suite for search campaigns with one-click featur ...
- Google Tests Serving Ads In Third-Party Chatbots
MediaDailyNews, Laurie Sullivan - Thursday, May 1, 2025
Google confirmed Thursday to MediaPost that it ran a limited experiment wi ...
- Google Rejects Breakup, But Mulls Other Remedy Concessions
Performance Marketing Insider, Laurie Sullivan - Friday, May 2, 2025
Google said at the ad tech antitrust remedies hearing Friday that ...
- AI's Twisted Landing Page Navigates Around Ad Quality
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 30, 2025
Since the search industry added generative AI, it's an old problem wi ...
- Anthropic: How GAI Affects Performance Of Economy
Performance Marketing Insider, Laurie Sullivan - Monday, April 28, 2025
Software development is a major part of advertising platforms, ensuring that a ...
- Google Ads Change: Serves At Top And Lower Page
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Google continues to make updates and upgrades to its search auction syst ...
- How Google Controlled Publishers, Bid Impressions, Ad Serving
MediaDailyNews, Laurie Sullivan - Friday, April 18, 2025
Index Exchange President and CEO Andrew Casale described testifying in the D ...
- Google Ruled A Monopoly, How It Could Affect Ad Tech
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Industry execs were not surprised at U.S. District Court Judge Leonie Brinkema ...
- Google's Monopoly Unpacked
Performance Marketing Insider, Laurie Sullivan - Friday, April 18, 2025
Gartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...