London-based marketing intelligence firm MiQ has named industry veteran Jordan Bitterman Global CMO. The role has been vacant for several years and Bitterman essentially filled the position on a consulting basis earlier this year, the company said. 

Bitterman formed a consultancy, Marketing Sauce, in early 2024 following a four-year stint as CMO of programmatic ad tech company TripleLift.  

Prior to that he was CMO at The Weather Channel and earlier was North American Chief Strategy Officer at WPP’s Mindshare and senior vice president-media, social, content at Publicis Groupe’s Digitas. 

Earlier this year he led the global launch of AI-powered MiQ Sigma. The platform interoperates with the major AI interfaces -- ChatGPT, Claude and Gemini – and processes hundreds of data feeds across programmatic trading marketplaces to identify the optimum inventory for client campaigns.  

In June Dentsu announced that it was integrating the Sigma platform "at the strategic center" of its media practice. 

Gurman Hundal, MiQ’s Founder and Global CEO, stated, “Our growth is accelerating, and Jordan’s appointment as Global CMO is a testament to our commitment to supporting our sales teams and clients even more fully. His agency background and expertise in AI-driven marketing will be invaluable as we continue to expand into new markets and deliver even greater value to our partners.”