• by Fern Siegel , Yesterday

M+C Saatchi has created a new specialist leadership team built around Return on Cultural Power, AI, data, product and effectiveness. Kate Boswell will run the enterprise, promoted to a new role: Global Chief Transformation Officer.

Previously, she held senior posts at VML, VMLY&R, adam&eveDDB and WPP’s The Pharm. Boswell will head agentic AI, shaping the capabilities M+C Saatchi needs to compete and grow.

Aiding her are Sarah Ellis-Davis, global AI strategy, partnerships and product lead, and Nic English, head of effectiveness solutions.

Prior to M+C Saatchi, Ellis-Davis served in senior roles at The Brandtech Group, Paddy Power, Telefónica and O2. English was lead data consultant at VML, following more than four years at Nike, most recently as digital experimentation analytics director.

The appointments are a core part of M+C Saatchi's investment in the agency of the future. Creative remains the focus, but utilizing key tech to enhance it.

“The agency model has fundamentally changed. Every brand is asking the same question: What is culture actually worth to my business? The answer always starts with people. The ideas that move them, and the creative minds brave enough to make them. Technology will rewrite how agencies work. Our job is to make sure people are still holding the pen,” said Boswell.

The agency’s work includes Jameson, Adidas, Heineken and Peloton.

M+C Saatchi Group has 29 offices across the U.K., U.S., Europe, Asia Pacific, the Middle East and Africa.