Sightsavers, the UK-based nonprofit with expansion plans in the US has awarded agency Kin creative and media duties for its first-ever brand awareness campaign here.  

The organization works to prevent blindness and treat debilitating eye diseases in regions around the world.  

The partnership with Kin is intended to build awareness for its work with potential donors stateside. Kin will lead strategic development, creative and production, as well as media planning, buying and reporting for Sightsavers' US debut campaign which is set to launch this fall. 

Kin was selected following a formal review. "Kin stood out for their ability to understand not just our mission, but the specific cultural context and audience we're trying to reach in the US," said Natasha Kennedy, director of campaigns and communications at Sightsavers. "We needed a partner who could translate our global impact into a narrative that resonates with American donors.”  

Kin, with offices in New York and Los Angeles has worked with companies such as Delta Air Lines, Wikipedia and the Obama Foundation.