- 'Low Dose, Big Benefits': March Of Dimes Pushes Aspirin To Figh Preeclampsia
Marketing Daily, Les Luchter - Tuesday, May 14, 2024
Campaign will include TV PSAs, digital ads and brand ambassador Allyson Feli ...
- GLADD Flips Script On Anti-LGBTQ+ Attacks With 'Protect This Kid'
Marketing Daily, Danielle Oster - Tuesday, May 14, 2024
GLADD's campaign aims to reach a "movable middle" audience, dispel misinformation, a ...
- Purpose-Driven Campaigns Are Brand-Builders For Northwell
Marketing Daily, Les Luchter - Monday, May 13, 2024
With an OOH campaign during the pandemic, Northwell Health achieved a 1 ...
- LifeStance Busts Mental Health Stigmas With Photos And A Poem
Marketing Daily, Les Luchter - Friday, May 10, 2024
Mental health services provider LifeStance Health launched a campaign video titled "The ...
- With Billie Jean King, E.L.F. Takes On Corporate Board Diversity
Marketing Daily, Sarah Mahoney - Wednesday, May 8, 2024
The beauty company turns its trademark humor on the stubbornly homogenous wor ...
- Ulta Pivots To Mental Health, Teens
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2024
The beauty retailer plans to give $3 million to nonprofits. ...
- PSAs: Hot Cars Kill Kids, So 'Stop, Look, Lock'
Marketing Daily, Les Luchter - Wednesday, May 1, 2024
A PSA campaign provides some dangerous examples of things parents promise "neve ...
- Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads
Media 3.0, Joe Mandese - Wednesday, May 1, 2024
The warning puts brands, endorsers, developers, toy makers and others on noti ...
- Smokey At 80: Respect The Bear
Mad Blog, Barbara Lippert - Thursday, April 25, 2024
A moving PSA compels us to take stock of Mr. Bear's decad ...
- Fugitives And The New Civil War
Mad Blog, Barbara Lippert - Wednesday, April 24, 2024
"I'm gonna need you to step out of the vehicle and ta ...
- What Hellman's $1,352 Designer Shoe Collab Has To Do WIth Food Waste
Marketing Daily, Danielle Oster - Wednesday, April 24, 2024
Sneaker, made from food waste and recycled materials, is priced to refle ...
- Aleve's 'Painful Truth' Takes On Opioids
Pharma & Health Insider, Les Luchter - Thursday, April 18, 2024
The lightly branded message encourages consumers to explore the possibility of non-opio ...
- Earth Month Innovations: Kiehl's, Keen, Lululemon
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2024
Brands keep looking for new ways to get noticed for sustainability effo ...
- WPP Tackles Challenges Generated By AI Ads For The Blind
MediaDailyNews, Laurie Sullivan - Monday, April 8, 2024
Error-prone ads based on AI have become a nuisance for blind intern ...
- A-B Regional Beer Brews Breakthrough For Nonspeaking Autism Cause
Marketing Daily, Les Luchter - Sunday, April 7, 2024
Four nonspeaking autistic individuals have teamed with Anheuser-Busch's Golden Road Brewing ...
- TV's Surprise Ad Boon: Abortion
Red, White & Blog, Joe Mandese - Friday, April 5, 2024
New data reveals TV is taking nearly nine out of every ...
- Report: Perception Of Gender Equality Has Declined Since 2021
Marketing Daily, Danielle Oster - Monday, April 1, 2024
"While gender equality remains a key concern in the United States, ...
- TikTok Launches TV Ad Spot Opposing Potential Ban
MediaDailyNews, Colin Kirkland - Monday, April 1, 2024
The campaign features a range of supposed TikTok influencers and sellers w ...
- With 'Mended Murals,' Vaseline Offers TLC To Urban Art
Marketing Daily, Sarah Mahoney - Monday, March 25, 2024
The Unilever brand's latest twist on community building is restoring fading cultur ...
- Cronut Inventor's New Creation Is Out For Blood, But In A Good Way
Marketing Daily, Les Luchter - Friday, March 22, 2024
Pastry chef Dominique Ansel created the "3 Lives Bar" to reward peop ...
- Tech Platforms Must Face Claims Over Racially Motivated Mass Shooting
MediaDailyNews, Wendy Davis - Wednesday, March 20, 2024
Victims of a racially motivated mass shooting in Buffalo can proceed wi ...
- Panera Donates $2.25M To 30 Nonprofit Youth Organizations
Marketing Daily, Teresa Buyikian - Tuesday, March 19, 2024
Groups provide support to at-risk, underserved or historically underrepresented children across t ...
- The Life-Changing Magic of Barilla Pasta Boxes?
Mad Blog, Barbara Lippert - Monday, March 18, 2024
The campaign, which aims to show us new ways to recycle o ...
- PETA Peeved At 'Animal Control' Monkeyshines
TVBlog, Adam Buckman - Friday, March 15, 2024
The nation's best known animal advocates' group thinks a Fox sitcom ...
- Stacy's Pita Chips Partners With Barbie For Women's History Month
Marketing Daily, Danielle Oster - Wednesday, March 13, 2024
The deal includes limited-edition Barbie packaging and a nonprofit donation in collaborati ...
- Spring Is Coming, Let's have An Easter...Potato Roll?
Mediapsssst, Richard Whitman - Monday, March 11, 2024
Well, that's what the folks at PETA would like to see t ...
- With 'Shout For Equality,' The ERA Looks To Reclaim Its Moment
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
In a new campaign from Ogilvy, the ERA Coalition hopes activists c ...
- Titan Casket Targets Death By Daylight Savings
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
Daylight savings time doesn't have many fans, but few realize it c ...
- Repositioning Goliath
Planning & Buying Insider, Joe Mandese - Friday, March 15, 2024
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' J ...
- Tony's Chocolonely Responds To Injunction: 'Let's Pay Farmers, Not Lawyers'
Marketing Daily, Danielle Oster - Monday, March 4, 2024
Tony's Chocolonley updates packaging for child labor awareness campaign following Mondelez leg ...