- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- NBCU, Sky AdSmart Team For Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 18, 2019
The merger is intended to boost linear TV optimization tools for advertiser ...
- Samba TV Starts Attribution For TV Program Marketers
Television News Daily, Wayne Friedman - Wednesday, March 6, 2019
Executives placing TV program promos on YouTube can access tune-in campaign resul ...
- Optimizing Linear
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"Optimization works at about 75% of the cases for our clients. Whe ...
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'
Television News Daily, Wayne Friedman - Friday, February 8, 2019
The guarantee was based on U.S. box-office results, where the movie earn ...
- Fifth Third Bank's Creative Search Brings Customers Inside
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Customers who apply for a checking account in a bank branch te ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award Winners
Digital News Daily, Laurie Sullivan - Wednesday, December 5, 2018
This year the IAB Data Center Board of Directors named two Risi ...
- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product Management
Publishers Daily, Sara Guaglione - Tuesday, October 23, 2018
Josh Cobb will run all business development and sales operations at Media.ne ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- Webcams, AI Used To Measure Ad Content Reaction
AI & IoT Daily, Chuck Martin - Wednesday, October 3, 2018
A system using artificial intelligence for advertisers to determine the amount ...
- USA Today Network Launches LOCALiQ, Consolidates Marketing Solutions For Local Businesses
Publishers Daily, Melynda Fuller - Wednesday, September 12, 2018
With the launch of LOCALiQ, the USA Today Network is able ...
- Epson Taps Adobe, Lets Data Tell The Story To Optimize Site
Inside Performance, Laurie Sullivan - Monday, September 10, 2018
Epson turned to Adobe to gain better data insights and discover patter ...
- Google Pushes Automation, Wants Search Marketers To Commit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 12, 2018
Committing to automation may be a double-edged sword for search marketers ...
- Facebook, Michael Kors Test Augmented Reality Ads In News Feed
AI & IoT Daily, Chuck Martin - Tuesday, July 10, 2018
Facebook is adding the capability for augmented reality ads in the Ne ...
- Improving Client-Agency Procurement Efforts Is Vital
MediaDailyNews, Marc Goldberg - Thursday, May 3, 2018
A new role - the brand safety officer - is a fir ...
- Bringing In Offline Data To Optimize Online Ad Bids
Data & Programmatic Insider, Laurie Sullivan - Monday, April 9, 2018
Marketers don't hear much about bringing in offline data to optimize onli ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Publishers gained an automated ad unit from Google, which it calls "Aut ...
- Gamut Data Reveals Characteristics Of Fraudulent Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, December 22, 2017
Cox Media Group's Gamut division on Friday released data that analyzes t ...
- Adobe Unveils Actionable AI Insights For Adobe Target
Email Marketing Daily, Jess Nelson - Thursday, October 19, 2017
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digit ...
- Marketers Grapple With The Best Time To Optimize Campaigns
Inside Performance, Laurie Sullivan - Friday, October 6, 2017
When asked to name the top strategic marketing challenges, marketers cited measuri ...
- Adobe Releases AI-Driven Retail Tools For Experience Cloud
Email Marketing Daily, Jess Nelson - Wednesday, September 27, 2017
Adobe unveiled a host of new retail tools in its Experience Clo ...
- Goodbye Appboy, Hello Braze
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
Appboy is officially renaming its company to "Braze," the lifecycle engagement technolo ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, Optimization
Email Marketing Daily, Jess Nelson - Thursday, September 7, 2017
Optimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join t ...
- AdRoll Launches ABM Solution, Partners With HubSpot
Email Marketing Daily, Jess Nelson - Friday, September 8, 2017
San Francisco-based advertising company AdRoll announced the general availability of AdRoll AB ...
- Dissecting The Sizmek-Rocket Fuel Deal
RTBlog, Philip Rosenstein - Monday, July 24, 2017
The CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questio ...
- Ecommerce Leaving Billions Of Dollars Unclaimed
Inside Performance, Laurie Sullivan - Wednesday, June 21, 2017
Most of the objectives of marketers to optimize sites and content ha ...
- Facebook Launchs New Ad Tools
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Facebook announced new tools to help marketers make their ads perform bett ...
- Study: Nine Video Ad Exposures Maximize Purchase Intent
Real-Time Daily, Philip Rosenstein - Monday, May 22, 2017
Video ads are more effective the more often viewers see them ...
- 5 Tips To Optimize Your Email Marketing
Email Marketing Daily, Jess Nelson - Friday, April 14, 2017
Email marketing is the most widely deployed marketing channel according to n ...