Tag results for "ad optimization"
- Cross-Channel Digital Attribution Is The Way Of The FutureWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- NBCU, Sky AdSmart Team For Addressable AdvertisingThe merger is intended to boost linear TV optimization tools for advertiser ...
- Samba TV Starts Attribution For TV Program MarketersExecutives placing TV program promos on YouTube can access tune-in campaign resul ...
- Optimizing Linear"Optimization works at about 75% of the cases for our clients. Whe ...
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'The guarantee was based on U.S. box-office results, where the movie earn ...
- Fifth Third Bank's Creative Search Brings Customers InsideCustomers who apply for a checking account in a bank branch te ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4The brand's proactive and agile approach led it to perform well abo ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award WinnersThis year the IAB Data Center Board of Directors named two Risi ...
- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product ManagementJosh Cobb will run all business development and sales operations at Media.ne ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ...
- Webcams, AI Used To Measure Ad Content ReactionA system using artificial intelligence for advertisers to determine the amount ...
- USA Today Network Launches LOCALiQ, Consolidates Marketing Solutions For Local BusinessesWith the launch of LOCALiQ, the USA Today Network is able ...
- Epson Taps Adobe, Lets Data Tell The Story To Optimize SiteEpson turned to Adobe to gain better data insights and discover patter ...
- Google Pushes Automation, Wants Search Marketers To CommitCommitting to automation may be a double-edged sword for search marketers ...
- Facebook, Michael Kors Test Augmented Reality Ads In News FeedFacebook is adding the capability for augmented reality ads in the Ne ...
- Improving Client-Agency Procurement Efforts Is VitalA new role - the brand safety officer - is a fir ...
- Bringing In Offline Data To Optimize Online Ad BidsMarketers don't hear much about bringing in offline data to optimize onli ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize AdsPublishers gained an automated ad unit from Google, which it calls "Aut ...
- Gamut Data Reveals Characteristics Of Fraudulent Ad ImpressionsCox Media Group's Gamut division on Friday released data that analyzes t ...
- Adobe Unveils Actionable AI Insights For Adobe TargetAdobe unveiled a new reporting feature Wednesday for Adobe Target, its digit ...
- Marketers Grapple With The Best Time To Optimize CampaignsWhen asked to name the top strategic marketing challenges, marketers cited measuri ...
- Adobe Releases AI-Driven Retail Tools For Experience CloudAdobe unveiled a host of new retail tools in its Experience Clo ...
- Goodbye Appboy, Hello Braze Appboy is officially renaming its company to "Braze," the lifecycle engagement technolo ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, OptimizationOptimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join t ...
- AdRoll Launches ABM Solution, Partners With HubSpotSan Francisco-based advertising company AdRoll announced the general availability of AdRoll AB ...
- Dissecting The Sizmek-Rocket Fuel DealThe CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questio ...
- Ecommerce Leaving Billions Of Dollars UnclaimedMost of the objectives of marketers to optimize sites and content ha ...
- Facebook Launchs New Ad Tools Facebook announced new tools to help marketers make their ads perform bett ...
- Study: Nine Video Ad Exposures Maximize Purchase IntentVideo ads are more effective the more often viewers see them ...
- 5 Tips To Optimize Your Email MarketingEmail marketing is the most widely deployed marketing channel according to n ...
