Tag results for "ad optimization"
- What's Behind The Microsoft AI Optimization FrameworkMicrosoft's AI Trace research project introduces a new approach to training a ...
- Google Releases New PMax Features, Maximizes Ad AssetsGoogle's latest features to boost tools supporting creative, performance and transparency ...
- Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer MarketingInfluential will be aligned with consumer data unit Epsilon to better identi ...
- Why Optimizing For Generative AI Is ChallengingGenerative AI chatbots are reshaping the shopping experience, and it's a tre ...
- Authenticity Proven To Reduce Digital Ads' Carbon FootprintGlobal analysis of more than one trillion ad impressions in display a ...
- TikTok Commits To Automated Performance, Launches Generative AI Ad SuiteTikTok will begin integrating generative AI into its ad products with "TikT ...
- Google's YouTube Pitches Advertisers On Unskippable AdsAt its Brandcast event this week, YouTube introduced a feature tailored f ...
- Snapchat Partners with Datahash On Conversions API IntegrationSnapchat has partnered with first-party data company Datahash to help its custome ...
- Inside eBay's Next Generative AI Ad MarketplaceeBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across t ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without CookiesKantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- It's Google's World And Planners & Buyers Are Just Living In ItAnd by "world," I mean media optimization stack as we transition fr ...
- Channel Factory Creates AI Incubator Innovation LabChannel Factory will introduce an innovation lab focused on artificial intelligence ...
- ID5 Closes $20M Series B Funding, Expands Identity FocusTransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- Psychologists Find A New Way To Analyze Behavior And Target AdsAnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- Samba TV Launches Near Real-Time Political PlatformSambaTV is launching a near real-time platform to help political advertisers wi ...
- Meta Introduces Advantage+ Campaign Updates For Retailersthe new AI-powered ad tools aim to provide more information and personalizati ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising SitesAdalytics believes hundreds of major advertisers - many affiliated with the A ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AIChelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Porter Geeks Out On Politics At LoopMeRobin Porter has a fascination with politics - one reason why Loop ...
- X Talks Brand Safety, Expands IAS Partnership For Vertical Video Ad PlacementStarting in February, X will expand access to its inventory pilot wi ...
- Agency Finds Review Abuse, LSA Reviewjacking On GoogleReview stars disappeared overnight from search results for many businesses in 201 ...
- How Pressure Driving Ad Performance Changes MediaA recent survey of advertisers and agency execs found 60% of report ...
- Hey There: Attention Metrics Stifled By Lack Of ResourcesAlthough marketers recognize the importance of attention metrics, there are varying perspectiv ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom LineToday there is growing pressure for marketers to measure and decrease t ...
- Active Attention Launches With Deterministic MeasurementAudi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Nielsen, GWI Unveil Fused Data Product Representing 250M AmericansPublicis Media helped develop the new service and is working on integrati ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad ToolsYouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 MinutesLinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- Meta Preps 'AI Holiday Season' With AI Bid Multipliers, Budget SchedulingMeta is prepping marketers for the world's "first AI-powered holiday season" wi ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous ContentMeasure, calibrate, and optimize are part of a new strategy outlined ...
