Tag results for "ad optimization"
- DirectTV: Digital Media, Addressable TV Still A Priority For AdvertisersAddressable TV is increasingly combined with search, display and other media ...
- Microsoft Shares Secrets Behind How Bing Improves Site PerformanceMicrosoft has shared information on how it optimizes performance on Bing Searc ...
- Microsoft Advertiser Identity Verification Takes On New PolicyMicrosoft has reversed its decision to ban ads from unverified marketers. ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'Google disputes reports that it issued refunds to some advertisers to f ...
- Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEOCNET deleted thousands of articles to improve its site performance in Goog ...
- Advertisers Losing $6.6B To Bid ShadingA research study explored the complexity of bidding environments and how curre ...
- UM Unveils 'Shoptimizer,' Industry-First Retail Media OptimizerThe tool is part of IPG Mediabrands' recently announced Unified Retail Med ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks OnScott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid TacticsYouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Google AdSense Integrates With Google Analytics 4, Among Other UpdatesAdSense now integrates directly with Google Analytics 4 (GA4), but Google al ...
- EDO Offers Creative Rotation Optimization For TV CampaignsThe data-driven solution is said to allow for optimizing creative rotations witho ...
- CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads OutperformInteractive CTV ads generated a more than 600% lift in engagement compar ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 MetricsThe study examined how ad creative impacts 61 metrics including lift, sear ...
- Microsoft Advertising PLA Extensions Extend Ads On And Off Retail SitesPLA Extensions, the first integrated retail media solution from Microsoft, allows bran ...
- Innovating with a PurposeAfter being named as one of the Most Innovative Companies in 202 ...
- The Case for Indulgence: Menu Is MarketingFinessing the tension between premium product and value takes imaginative development a ...
- Betting Big on Experiences | Cicis Turnaround BuffetReigniting interest in buffet-style dining in the last year has been ...
- Punching Over Your Weight: Making the Most of Small TeamsDelivering a relevant, timely and personalized experience to customers, but how ...
- Building the More Neighborly Tech StackA truly functional next-gen MarTech stack doesn't just assemble tech solutions b ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer JourneyLike many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo InstituteBrands with in-house teams are 82% more likely to use AR th ...
- The Weather Channel, Amobee Partner To Optimize Ad ResultsA network executive said the alliance will make campaigns easier for "advertise ...
- Optimizing For Faster, More Relevant Ad Matches Based On RecommendationsWhizzCo has improved its process to continually optimize the performance of conte ...
- Google's Optimization Score: Applying 10 Recommendations Changes Results, Data ShowsFluency ran tests to determine whether improving the Google Optimization Scores us ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- Creative Optimization For LinkedIn Demonstrates Powerful PerformanceDespite marketers' focus on optimizing audiences to target messages in ads, ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic MeasurementTikTok wants to sell more advertising, but it needs to ensure advertisi ...
- Amazon Advertising Spurs Growth Of Dedicated AgenciesSelling successfully on Amazon can become complicated, so after years of selli ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance MetricDarshan Kantak, VP product management for Google Ads and Search, has ...
- Instagram Unravels The Mysteries Of How Its Algorithms WorkInstagram probably hasn't done enough to explain why it removes content, w ...
