- NCM To Position As First-Party Data Company
MediaDailyNews, Wayne Friedman - Friday, October 19, 2018
Much of NCM's movie-related research will come from consumer in-theater data, ...
- How The RNC Pivoted From A Presidential Win To Local Races
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In the past year, any extra money went to digital. Normally, the ...
- Online Sales Are Top Factor In Measuring Success Of TV Ad Campaigns: Study
Television News Daily, Wayne Friedman - Friday, October 5, 2018
Fifty-seven percent of marketing execs focus ad exposure on online sales, wi ...
- AgilOne, Criteo Partnership Links In-Store Purchase Data To Online Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 10, 2018
"Not only did they want to stop showing consumers online ads f ...
- Summertime, And The Grilling Is Sleazy: Brand-Safety Incidents Reported By RTB House
RTBlog, Joe Mandese - Monday, August 6, 2018
They say a picture is worth a thousand words. But when ...
- Can Personalization Get Beyond 'Creepy'?
MediaDailyNews, George Simpson - Thursday, July 12, 2018
Although it might all sound impressive in a press release (or ...
- LiveRamp Partnership Brings People-Based Marketing To Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 13, 2018
LiveRamp, an Acxiom company, announced an integration with Microsoft to deliver people-bas ...
- Three Tips To Prepare Email Marketers For GDPR
Email Marketing Daily, James Glover - Tuesday, March 13, 2018
As The General Data Protection Regulation looms, marketers need to understand h ...
- Cookies Will Crumble, But Not Because Of GDPR
London Blog, Sean Hargrave - Thursday, February 22, 2018
GDPR is very lenient on cookies -- it's mobile use and t ...
- Excessive Frequency, Retargeting Account For Ad Blocker Usage
Publishers Daily, Sara Guaglione - Wednesday, February 21, 2018
Overall, 20% of "connected adults" interviewed claim they always use an ...
- How Vote.gop Helped Sway the Swing States
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
Can digital channels really drive turnout? Well, maybe enough to swing ...
- Alphonso Uses Smartphone Microphones To Gather TV Viewing Data
PolicyBlog, Wendy Davis - Thursday, January 4, 2018
Tech company Alphonso TV is in the spotlight this week, following ...
- Location Of Things Market Growing To $71 Billion
Connected Thinking, Chuck Martin - Thursday, December 28, 2017
A major aspect of the Internet of Things is the increasing abili ...
- A Tale Of Two Tails
Media Insider, Ted McConnell - Thursday, December 14, 2017
Targeting works -- which, by the way, is why everyone does i ...
- Remarketed Users Most Valuable Customers
Research Brief, Jack Loechner - Tuesday, November 28, 2017
Why spend money on driving new users when you could spend t ...
- Criteo Says New Safari Privacy Settings Will Hurt Revenue
Digital News Daily, Wendy Davis - Thursday, November 2, 2017
Apple's new privacy settings for Safari users could negatively affect Criteo's revenu ...
- Facebook Offering Offline-To-Online Retargeting Options
Around the Net In Digital, Gavin O'Malley - Friday, September 22, 2017
Facebook is inviting businesses to target ads to users who have previous ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hard ...
- Reconciling Marketing Effort with Retail Lift
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
In retail, where measurement is hazy, how do marketers reconcile their effor ...
- Zeta Global, AppNexus Partner For Personalized Omnichannel Marketing
Email Marketing Daily, Jess Nelson - Monday, July 31, 2017
Zeta announced on Monday a strategic partnership with AppNexus to merge t ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Advertisers Challenged In Using Location Data
Connected Thinking, Chuck Martin - Wednesday, July 19, 2017
One of the major promises of the Internet of Things has ...
- Does AI Enhance Or Replace Human Intelligence In Advertising?
Digital News Daily, Diaz Nesamoney - Friday, July 14, 2017
After years of trying out targeting, marketers have now realized it tak ...
- Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science
Search & Performance Marketing Daily, Tim Waddell - Thursday, June 1, 2017
One factor driving the success of programmatic is the ability to sele ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trial ...
- RTB House Enters Australia, New Zealand Markets
Real-Time Daily, Tobi Elkin - Wednesday, May 31, 2017
RTB House has added Australia and New Zealand to its APAC presenc ...
- Use Of First- And Third-Party Data In Native Campaigns Rose 3 X In Q1
Native Insider, Tobi Elkin - Wednesday, May 24, 2017
The use of data targeting in native ad campaigns, including both firs ...
- Macys: 2017 Is The Year Of Personalization And Learning Not To Be Too Aggressive
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Let's stop pestering our consumers with overly aggressive and uninformed retargeting urg ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
MobileShopTalk, Chuck Martin - Tuesday, May 2, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- The Golden Age Of Retargeting?
Online Spin, Cory Treffiletti - Wednesday, April 26, 2017
Are we entering into the Golden Age of Retargeting? There are ...