Commentary

Macys: 2017 Is The Year Of Personalization And Learning Not To Be Too Aggressive

Let’s stop pestering our consumers with overly aggressive and uninformed retargeting urged Shruti Khatoud, Senior Search Marketing Manager, Macys.com. Personalization is the keyword for marketers in 2017. This requires really understanding what stage and state of mind the consumer occupies at a given moment. That is hard to understand, she admits. But the starting point is understanding how that consumer has already experienced your brand, what they have already seen and gotten from you. In a keynote conversation at our recent MediaPost Search Insider Summit, Khatoud explained how her brand is trying to better coordinate and synchronize its many marketing arms. 

KEYNOTE Shruti Khatod, Sr. Search Marketing Manager, Macys.com INTERVIEWER Laurie Sullivan, Editor, Search Marketing Daily, MediaPost

Find the rest of this session, and more, at our Search Insider Summit Agenda page.

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