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Facebook Offering Offline-To-Online Retargeting Options

Facebook is inviting businesses to target ads to users who have previously visited their brick-and-mortar locations. As Marketing Land reports, the company is also offering brands “the ability to retarget people based on other offline events that Facebook can track, such as in-store product purchases and calls to a business’s office or call center.” The new retargeting options will now be included in Facebook’s Custom Audiences ad-targeting portfolio.

Read the whole story at Marketing Land »

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