Facebook is inviting businesses to target ads to users who have previously visited their brick-and-mortar locations. As Marketing Land
reports, the company is also offering brands “the
ability to retarget people based on other offline events that Facebook can track, such as in-store product purchases and calls to a business’s office or call center.” The new retargeting
options will now be included in Facebook’s Custom Audiences ad-targeting portfolio.
Read the whole story at Marketing Land »