- LinkedIn Officially Unveils Matched Audiences Platform
Email Marketing Daily, Jess Nelson - Monday, April 24, 2017
LinkedIn's Matched Audiences is a series of three marketing features that wi ...
- LinkedIn Launches Tools For Audience Targeting
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
LinkedIn has launched Matched Audiences, a suite of three targeting tools th ...
- Using Email To Drive Return Visits
Around The Net In EU Email Marketing, Sean Hargrave - Friday, April 21, 2017
Email marketing is a hugely successful channel for getting return visitors ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits
MobileShopTalk, Chuck Martin - Tuesday, April 18, 2017
Mobile shoppers love deals and brands increasingly are offering more of the ...
- Report: AI Interfaces Are Disrupting Traditional Media Channels
RTBlog, Tobi Elkin - Friday, April 14, 2017
The IPG Media Lab takes a look at the emerging technologies a ...
- Retailers Moving Into The Internet Of 12 Billion Connected Things
Connected Thinking, Chuck Martin - Monday, April 3, 2017
Retail is starting to lean on the Internet of Things to bett ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers
MobileShopTalk, Chuck Martin - Tuesday, March 28, 2017
Marketers have forever been looking for better ways to target shoppers. A ...
- LinkedIn To Introduce Email Targeting, Launch New Ad Platform
Email Marketing Daily, Jess Nelson - Thursday, March 23, 2017
LinkedIn plans to introduce email-based targeting by the end of the yea ...
- Conde Nast, NBCU, Vox Team To Deliver Mobile Video, Branded Content
Real-Time Daily, Tobi Elkin - Thursday, March 9, 2017
Conde Nast, NBCUniversal and Vox Media have joined forces to deliver mobi ...
- Two-Thirds Of Marketers Expanded Programmatic Campaigns To Mobile Devices In '16
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Programmatic advertising is becoming de rigueur for a majority of marketers, accordi ...
- Ad Targeting Among Companies Affected By Amazon Outage
SearchBlog, Laurie Sullivan - Friday, March 3, 2017
Amazon points to human error for the disruption in its cloud servic ...
- goSeek Earns Web Traffic From Yahoo Native Ads, More Likely To Convert
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2017
goSeek found it could successfully target potential travelers with custom ads. Travele ...
- Carts Guru Extends Shopping Cart Recovery Solution
Email Marketing Daily, Jess Nelson - Friday, February 24, 2017
Carts Guru has expanded its marketing platform, focused on cart abandonment, ...
- Criteo Pushes Toward New Video, Prospecting And CRM Products
RTBlog, Tobi Elkin - Thursday, February 23, 2017
French ad tech firm Criteo surpassed analysts' estimates in Q3, and ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants Ignore
Connected Thinking, Chuck Martin - Thursday, February 9, 2017
Along with connected cars comes in-car entertainment. More and better screens ...
- Global Digital Marketing Group Launches Convertuum Platform
Real-Time Daily, Philip Rosenstein - Wednesday, February 1, 2017
Global Digital Marketing Group has launched Convertuum, a programmatic solution that us ...
- How Reservations.com Grew Traffic 172% YoY
SearchBlog, Laurie Sullivan - Tuesday, January 31, 2017
Reservations.com offers a variety of choices, from the most popular hotel ...
- More Smart Sensors Coming In Consumer Electronics, Cars
Connected Thinking, Chuck Martin - Thursday, January 19, 2017
One of the fundamental components of the Internet of Things are sensor ...
- Sensors, Connected Things Moving Into Retail
Connected Thinking, Chuck Martin - Wednesday, January 18, 2017
The Internet of Things is moving into retail. Yesterday I wrote he ...
- Criteo: A "Little-Known Online Advertising Engine Gem"
Around the Net in Real-Time, Tobi Elkin - Monday, January 16, 2017
Seeking Alpha called Criteo, a provider of performance-based ads or re-targeting, h ...
- Indoor Location Moving Up The IoT Value Chain
Connected Thinking, Chuck Martin - Wednesday, January 11, 2017
In true IoT fashion, even smartphones will be getting smarter in t ...
- Time For A Rethink On Cart Abandonment Emails
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, January 11, 2017
Although cart abandonment emails remain a hot topic, a greater focus ...
- LinkedIn Products Chief Says Ad Tech Needs To Get More Like Martech
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
LinkedIn's products chief is strategizing how to integrate some of Microsoft's too ...
- ROAS Will Drop For Retargeters, Fraud Detection Vendors Offer False Sense Of Security
RTBlog, Tobi Elkin - Thursday, December 22, 2016
Jay Friedman, COO at programmatic media firm, Goodway Group, makes a bo ...
- New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certa ...
- Jivox Integrates Its Dynamic Creative With AppNexus' Programmable Bidder
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
Jivox, a data-driven platform for personalized digital advertising, said it will partn ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Bing Ads Editor, Shopping Campaigns Gain Remarketing
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 2, 2016
Microsoft released Remarketing in Paid Search in Bing Ads Editor version 11 ...
- Programmatic Is Problematic, Even When It Works
Publishing Insider, Ari Rosenberg - Thursday, December 1, 2016
The problems with programmatic are well-covered and greatly ignored. Reported growth ...
- Targeted In-Car Marketing Starts In The Back Seat
Connected Thinking, Chuck Martin - Wednesday, November 23, 2016
Well before advertising enters the solo driverless car, it will spread ...