Well before advertising enters the solo driverless car, it will spread to screens facing drivers in the back seats of cars.
And those cars are more likely to be ride-sharing vehicles, like Uber and Lyft.
When consumers are asked what comes to mind when they hear the term ‘shared mobility service,’ almost all (96%) select Uber, according to a new survey.
Uber is not alone in terms of recognition, with 75% of consumers mentioning Lyft, according to a survey by Reportlink.
Marketers may be more interested in rideshare advertising, since millennials are less likely (78%) to own a car compared to 91% of older generations.
Targeted marketing and advertising to back seat passengers already is underway, as I wrote about here recently (Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars).
Millennials also tuse ride-hailing services more frequently than other generations, with 13% saying they use such services as much as two to three times a week
Rather than worrying about the longer-term possibilities of reaching drivers in driverless cars, the in-car marketing opportunity already exists and is growing. In the back seat.