Seeking Alpha called Criteo, a provider of performance-based ads or re-targeting, has been called out by Seeking Alpha, as having "built an impressive online advertisement engine which works
differently than many others." Seeking Alpha described Criteo as a "leader in performance-based ads" and that despite its financial performance, "its shares are still below the all-time highs set a
year and a half ago." The publication said said Criteo is "different from other online ad technologies as its business model is basically based on arbitraging between CTR ('click-through rate') and
CPM ('cost per thousand'). Basically, Criteo purchases ad spaces on the basis of impressions (CPM), and sells these on the bases of clicks (CTR)."
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