• by Philip Rosenstein , February 1, 2017

Global Digital Marketing Group (GDM) on Wednesday launched Convertuum, a programmatic solution that uses predictive algorithms and retargeting segments to optimize campaigns and understand each customer's journey. The product will be available in more than 160 countries worldwide.

“Convertuum determines the level of user group segmentation based on incoming traffic volume as well as the individual specialty of each publisher, increasing depth depending on the audience sample's capacity to provide solid data for decisions,” Dmitry Kirichenko, director of media buying at GDM Group, told Real-Time Daily via email.“By using machine learning algorithms and predictive analytics, the solution is able to create a whole picture of a consumer’s journey across devices.”

“Convertuum addresses the main issues of performance marketing campaigns firsthand,” continued Kirichenko. “It has several methods of integration for different types of partners."