Tag results for "marketing funnel"
- How One Ad, Data Expert Intends To Change Retail MediaAI-supported incrementality will become a bigger focus for retail media, but th ...
- Spanx Launches First-Ever Apparel Brand CampaignThe company's first CTV effort stars an Olympic legend, a fierce fashi ...
- Marketing-Mix Modeling Looking From The Bottom UpMarilyn Barnett was an on-camera model for a local grocery store. Wh ...
- Breaking Barriers With Vintage Wine Estates' Marketing VP"Innovation is what gets me up in the morning. It literally ...
- Walmart Brings Storytelling To Search Via Sponsored VideosWalmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- AI Hide And Seek: How B2B Brands Can ID Website Visitors And Buying TeamsOnly 3% of B2B buyers fill out website visitor forms, leaving ...
- Behind Amazon's Move To Expand Ads On Third-Party SitesSkai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For TargetingHarshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- Shoot, Test, Learn...Iterate: PetPlate's Short Form Video FunnelScaling high-performing video ad creatives across paid social platforms is daunting ...
- Everything Old is New Again: Back to PrintD2Cs need to stand out from the crowded D2C space and ha ...
- The New Content+Commerce Equation: Full-Funnel PerformanceIn marrying the CNET brand with its performance marketing platform two yea ...
- Lively's Rapid-Fire Full-Funnel Hits the RoadAs their consumers returned to IRL shopping last summer, Lively brought i ...
- GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner FindsGartner data released Thursday shows the top barriers to the adoption ...
- Surfing The Funnel: How B2B Teams Move Leads To ConversionContent must be relevant, data-driven and even humorous in order to mo ...
- Havas Media, Adelaide Launch Proprietary Attention MetricThe "Meaningful Ad Unit" will be utilized by Havas Media for U. ...
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into UpfrontNew measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQ ...
- Affiliates & Partnerships: Where Brand and Lower Funnel MergeWho says Brand and lower funnel marketers can't play nice? In t ...
- Chatbots Work Best With Email Drip Campaigns: StudyChatbots are growing in popularity, but email remains the most popular chann ...
- CaliberMind Debuts New Funnel Tools For B2B MarketersCaliberMindFunnels blends data from every touchpoint, the company says. ...
- Yumi Co-Founder Swings Big & Hits Her Target"Maybe we hit a wall, but we just got to keep tryi ...
- Affiliates & Partnerships: Where Brand and Lower Funnel MergeWho says Brand and lower funnel marketers can't play nice? In t ...
- The Golden Funnel: What It Takes To Build One, And How Brands Are SucceedingSeventy-four percent of all funnels do not make money -- and t ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase PathHavas Media Group VP of analytics Dana Cohen has worked with custom ...
- Fierce Defender: How AARP's S.V.P. Is Making An Impact"That was the beginning of what has ended up being a pret ...
- What Community-Owned Models Will Look Like, How Your Business Can PrepareIf you're looking for an example, companies like Bored Ape Yacht Clu ...
- Enter the Retail Media NetworksRetail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Google Builds A Walled Garden, Microsoft Advances Parakeet To Support 'Ad-Funded Web'NetElixir CEO Udayan Bose believes walled data gardens will become more importa ...
- Invest In The Infinite - There Is No Other OptionWe all claim we can buy cheaper, smarter or better -- b ...
- Can Legacy Linear TV Owners Really Expand To Full-Funnel Marketing?In traditional media, top-of-the-funnel awareness continues to fuel virtually all its ...
- Wayfair Remakes the FunnelWith high brand recognition in the furniture category accomplished, Wayfair is evolvi ...
