- Invest In The Infinite - There Is No Other Option
MediaDailyNews, Barry Lowenthal - Tuesday, April 5, 2022
We all claim we can buy cheaper, smarter or better -- b ...
- Can Legacy Linear TV Owners Really Expand To Full-Funnel Marketing?
TV Watch, Wayne Friedman - Wednesday, March 23, 2022
In traditional media, top-of-the-funnel awareness continues to fuel virtually all its ...
- What's Next In Attention
Digital News Daily, Keith Brewer - Friday, October 8, 2021
Global organizations across the industry are continuing the journey to future-proof technolo ...
- Reintroducing The Illy Brand You Already Know
Brand Insider, Steve Smith - Monday, August 9, 2021
You've seen the Illy brand before. You just may not know i ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, b ...
- RentPath Builds Brand By Easing Friction
The MediaPost Cases, Lisa Singer - Monday, June 21, 2021
Every click is a hurdle, not an invitation for users. And eve ...
- Mobilizing the Loyalty Journey
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
The path to customer loyalty will be mobilized, but cracking consumers' limit ...
- Data Limitations Force Industry To Create New Ad Optimization Methods
Inside Performance, Laurie Sullivan - Wednesday, May 19, 2021
Marketers' transition to first-party data has blind spots, despite analysts' efforts ...
- QSR Brands Fumble The Social-Media Funnel
QSR Land, Sarah Mahoney - Tuesday, March 9, 2021
A new analysis of QSR social-media strategies shows many don't connect ear ...
- The Customer Journey To Too Many Discounts
MediaDailyNews, George Simpson - Thursday, February 18, 2021
I'm not convinced that interacting with consumers at every touchpoint is real ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and th ...
- Live From The Email Insider Summit: Metrics With A Big 'M'
Email Insider, Ray Schultz - Tuesday, December 8, 2020
Brands have to look beyond opens and clicks to gain insights in ...
- The Marketing Funnel From Points A To Z
Around the Net in Email, Ray Schultz - Thursday, June 18, 2020
The consumer marketing funnel helps brand map up to hundreds of touchpoint ...
- Why John Wanamaker Is Finally Smiling
MediaDailyNews, Tim Spengler - Tuesday, May 12, 2020
As brands tighten their belts, the marketing funnel will be forced ...
- WITHIN Relaunches, Claiming Agency Model Is Broken
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
The former Agency Within seeks to collapse the marketing funnel, believing th ...
- The Age Of Shoppable TV Ads, On A Mass Scale, Has Arrived
Video Insider, Karlene Lukovitz - Tuesday, October 29, 2019
Having tested live, shoppable TV ads that let viewers use their phon ...
- Ins And Outs: When Agencies Think Like Clients
Email Insider, Ray Schultz - Monday, August 12, 2019
Agency Within is designed to function like an in-house agency, says C ...
- Stuck In The Funnel: Email Works Best Only In the Middle
Email Insider, Ray Schultz - Wednesday, July 31, 2019
Moving leads through the funnel is no easy thing. Most firms ha ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
Data & Programmatic Insider, Laurie Sullivan - Monday, June 10, 2019
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus ...
- Google Ushers In The Era Of Anticipatory Marketing
Search & Performance Marketing Daily, Udayan Bose - Monday, May 20, 2019
Google helps marketers understand consumer intent. The goal is to encourage markete ...
- Thrive Market Searches For Lifetime Value
Show Daily, Nina Lentini - Monday, April 29, 2019
"Search helps us because of our positioning. Paid shopping makes perfect sens ...
- The Classic Sales Funnel Is Now Outdated
Around the Net in Email, Ray Schultz - Friday, April 12, 2019
The classic sales funnel, defined in thelate 19th Century by Eli ...
- Integrate And Marketo Work To Streamline Lead Delivery
Email Marketing Daily, Ray Schultz - Monday, March 25, 2019
Clients can automate their lead processing, eliminating manual data entry, Integrate cla ...
- Amazon Launching 'Moments' Marketing Tool
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
The company has been testing Moments with a number of partners, includi ...
- A Funnel Thing Happened On The Way To A Converged Video Marketplace
MediaDailyNews, Joe Mandese - Thursday, February 7, 2019
Television is increasingly being valued for the lower end of the marketi ...
- Attribution Angst: Why Brands Aren't Getting It And Why Email Has An Edge
Email Insider, Ray Schultz - Tuesday, February 5, 2019
Most tools measure only a few channels, and marketers aren't getting ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth Story
The MediaPost Cases, Nina Lentini - Tuesday, November 13, 2018
Current paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approac ...
- Hillary's 'Woman Card' Dealt In Donors, Raised Millions, Trumped Trump
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
In the Spring of 2016, candidate Trump told supporters at the ral ...
- The Funnel Isn't Dead -- It Just Went On A Diet
Publishers Daily, Beth Donnelly Egan - Thursday, June 15, 2017
Despite the fact that people are consuming more media than ever (ju ...
- BlueVenn, Inka Solutions Partner To Enhance Marketing For News Media
Digital News Daily, Philip Rosenstein - Friday, June 9, 2017
BlueVenn, a U.K.-based customer data software provider, and marketing technology company In ...