- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- Judge Sides With FTC In Fight With Meta Over Teens' Data
MediaDailyNews, Wendy Davis - Tuesday, November 28, 2023
A federal judge on Monday rejected Meta Platforms' request to block t ...
- Instagram Places Ads Alongside Child-Sexualizing Reels Targeting Teen Influencer Followers: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 28, 2023
Instagram reportedly recommended Reels containing "risque footage of children as well ...
- Musk's X Sues Media Matters, Alleges It Manipulated Algorithms
MediaDailyNews, Laurie Sullivan - Tuesday, November 21, 2023
The lawsuit claims that the watchdog Media Matters for America manipulated t ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Search & Performance Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...
- Google Core Algorithm Update Rewards High-Quality Pages
Search & Performance Insider, Laurie Sullivan - Monday, October 9, 2023
Google began rolling out its third core algorithm update last week, b ...
- Amazon 'Project Nessie' Tested How Much It Could Raise Prices
Search & Performance Insider, Laurie Sullivan - Wednesday, October 4, 2023
Redacted portions of the FTC's lawsuit against Amazon refer to a proje ...
- Meta's New Chatbots Could Fuel 'Manipulative' Advertising, Lawmaker Warns
MediaDailyNews, Wendy Davis - Thursday, September 28, 2023
"I strongly urge you to pause the release of any AI chatbo ...
- Google Sends Some Advertisers Through New Ad-Verification Process
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
Ad-verification processes are changing across Google as the company continues to cyc ...
- What Green Coding For Websites And Apps Is - And Why It Matters
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2023
Data centers consume 3% of the planet's electricity. Ben DeBow, CEO ...
- YouTube Shorts Product Lead Offers Insights For Creators And Brands
MediaDailyNews, Colin Kirkland - Friday, August 25, 2023
YouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting time ...
- Sen. Cantwell Says Privacy Bill Could Protect Against AI Harms
MediaDailyNews, Wendy Davis - Monday, August 21, 2023
Senator Maria Cantwell said Monday that a federal privacy bill she introduc ...
- Advertisers Losing $6.6B To Bid Shading
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
A research study explored the complexity of bidding environments and how curre ...
- Google TW-BERT Demonstrates Improvements On Search
Search & Performance Insider, Laurie Sullivan - Monday, August 7, 2023
A Google research paper on TW-BERT describes how a new framework improv ...
- Targeting Is Broken...But We Can Solve This
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
How did TaxAct find that it could radically reduce media costs a ...
- TikTok 'Start Guide' Helps Businesses, Creators With In-App Ad Approach
Digital News Daily, Colin Kirkland - Friday, July 21, 2023
TikTok has launched a "Starter Guide" to help brands still unfamiliar wi ...
- Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
The writing and recommendation engines are the first tools in the sui ...
- ChatGPT Worldwide Traffic Drops Nearly 10% In June
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
Worldwide traffic dropped 9.7% and unique visitors fell 5.7% in June, accordi ...
- Havas Media, Adelaide Launch Proprietary Attention Metric
Mediapsssst, Richard Whitman - Monday, July 3, 2023
The "Meaningful Ad Unit" will be utilized by Havas Media for U. ...
- Firm Seeks To Fight AI-Generated BEC Attacks
Email Marketing Daily, Ray Schultz - Monday, July 3, 2023
Perception Point combines large language models and deep-learning architecture. ...
- Email Validation Tool Available On Salesforce App Exchange
Email Marketing Daily, Ray Schultz - Friday, June 30, 2023
DataGroomr can eliminate duplicates within Salesforce, the company says. ...
- OpenAI Hit With New Lawsuits Over Privacy, Copyright
PolicyBlog, Wendy Davis - Thursday, June 29, 2023
AI company OpenAI was hit with two new lawsuits this week, bo ...
- Platforms Recommend Harmful Content To LGBTQ Teens, Advocacy Group Says
Digital News Daily, Wendy Davis - Wednesday, June 21, 2023
"Teens overall are experiencing a number of harms online -- but LGBTQI ...
- DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of ...
- Meta Battles FTC Over Teens' Data
Digital News Daily, Wendy Davis - Wednesday, May 31, 2023
The FTC's attempt to revise a prior consent decree is unconstitutional, Me ...
- Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, May 18, 2023
The chief marketing application is behavioral segmentation, Sprout Social reports. ...
- Search Platforms Get Makeovers From All Sides
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Bloomreach launched an algorithm for its Discovery product meant to increase sear ...
- FTC Chair Warns Of Dangers Posed By AI, Calls For Timely Regulation
PolicyBlog, Wendy Davis - Thursday, May 4, 2023
AI "can already do a vastly better job of crafting a seeming ...
- Meta Intros Personalization Controls For Facebook Reels
Digital News Daily, Colin Kirkland - Wednesday, May 3, 2023
Meta is introducing new personalization controls to its video format, inviting use ...
- FTC Seeks To Prohibit Facebook From Harnessing Minors' Data
Digital News Daily, Wendy Davis - Wednesday, May 3, 2023
Meta Platforms violated prior privacy settlements, and as a result should st ...