- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Search & Performance Insider, Laurie Sullivan - Wednesday, March 15, 2023
Microsoft Advertising will change the way broad-match modifier (BMM) keywords are serv ...
- What Should Brands Do About A TikTok Ban? Q&A With EGC's Nicole Penn
Digital News Daily, Colin Kirkland - Friday, March 10, 2023
EGC Group President Nicole Penn provides insights on why brands can't s ...
- Subterranean Context: Shoppers Prefer Ads Related To Content, Study Shows
Publishers Daily, Ray Schultz - Thursday, March 2, 2023
They most like ads for products directly mentioned in the article, I ...
- White House Tackles 'Algorithmic Discrimination'
Digital News Daily, Wendy Davis - Monday, February 20, 2023
President Joe Biden has directed federal agencies to protect the public fr ...
- Perks, Please: Brands That Fulfill Giveaways In Real-Time Do Better, Study Claims
Email Insider, Ray Schultz - Thursday, February 16, 2023
Positive sentiment rises when prizes and gifts are delivered quickly -- showi ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
TV Watch, Joe Mandese - Thursday, February 9, 2023
"I believe in the 'A,' but the 'I' is not intelligence ...
- Google Talks Back: Tech Giant Asks Court To Drop Suit Over Alleged Spam Bias
Email Marketing Daily, Ray Schultz - Wednesday, February 8, 2023
The tech giant claims the Republican National Committee failed to show ...
- Microsoft, Baidu, Google Reinvent Search Using Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
Microsoft and Baidu on Tuesday provided more information on integrating AI ...
- Google Releases More Details On Its Plans To Use MML And AI In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
At a launch event in Paris Wednesday, Prabhakar Raghavan, a Google S ...
- Yandex Source Code Leaked, Racial Slurs Found In Document
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 29, 2023
A former Yandex employee allegedly leaked source code containing 1,922 ranking facto ...
- How 2022 Trends Will Affect 2023 Advertising
Search & Performance Insider, Laurie Sullivan - Wednesday, January 25, 2023
NP Digital's research paper outlines findings from anonymous data collected by t ...
- TikTok's Offer To Share Algorithm Details Could Set Precedent For Adland
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 16, 2023
TikTok reportedly revealed to Washington lawmakers and civil-society organizations details of ...
- Biden Seeks Restrictions On Data Collection, Online Targeting
Digital News Daily, Wendy Davis - Wednesday, January 11, 2023
"We need serious federal protections for Americans' privacy," President Biden wrote. "Th ...
- Digital Fentanyl
RTBlog, Joe Mandese - Monday, January 9, 2023
Seattle has become the first major school district to sue tech platfor ...
- The Leading Exporter Of Weapons Of Mass Disruption
Red, White & Blog, Joe Mandese - Friday, January 6, 2023
"We are talking about social media, we're talking about generative artificial intelligenc ...
- SEO Tips To Offset Inflation In 2023
Search & Performance Insider, Laurie Sullivan - Friday, December 23, 2022
As traditional and paid-media costs rise, SEO in particular has become t ...
- Revised Web Safety Bill Still Tramples Free Speech, Opponents Say
Digital News Daily, Wendy Davis - Friday, December 16, 2022
The Kids Online Safety Act "still contains this glaring and unconstitutional fl ...
- Judge Dismisses Complaint Against Facebook Over Rohingya Genocide
Digital News Daily, Wendy Davis - Thursday, December 15, 2022
Siding with Meta Platforms, a federal judge has dismissed a class-action complai ...
- Google Develops Data-Driven Simulation Tool To Measure Automated Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
Google announced on Tuesday it will launch a simulation tool for eligib ...
- The Single Touch: Consumers Want Good News From People, Not Algorithms
Email Insider, Ray Schultz - Tuesday, December 13, 2022
But consumers aren't as particular about how they get bad news ...
- The Biases Of AI: Our Devils Are In The Data
Media Insider, Gord Hotchkiss - Monday, December 5, 2022
A recent study shows that the algorithms behind search are built ...
- Tax Services Shared Personal Data With Meta: Report
Email Marketing Daily, Ray Schultz - Wednesday, November 23, 2022
The alleged data sharing was discovered by nonprofit newsletter The Markup, a ...
- Google Publishes Guidelines For Its Ranking Systems
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
Google has published a help document that outlines its "notable" ranking syste ...
- Airbnb's Focus Changes From Search To Brand Marketing, It's Paying Off
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 10, 2022
Airbnb said its strategy of slashing the amount spend on advertising and investi ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- Judge Throws Out Lawsuit Against TikTok Over 'Blackout Challenge' Fatality
Digital News Daily, Wendy Davis - Wednesday, October 26, 2022
Siding with social platform TikTok, a judge has dismissed a lawsuit again ...
- Google Email Spam Filters Focus Of Latest RNC Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2022
The RNC filed a lawsuit against Google that alleges that it suppress ...
- AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, October 24, 2022
AdTheorent Health recently announced the launch of Predictive Audiences for the healthca ...
- The AI Manifesto: The White House Creates An Algorithmic Bill Of Rights
Email Insider, Ray Schultz - Monday, October 17, 2022
The blueprint features a vision for protecting our civil rights in t ...
- Proposed Privacy Bill Draws Support From Coalition Of House Democrats
Digital News Daily, Wendy Davis - Thursday, October 6, 2022
"For the first time in our nation's history, this legislation will crea ...