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Digital Advertising Hit By 'Perfect Storm' Of Disruption In Late 2025

  • PPC Land, Friday, January 2, 2026 9:13 AM
The digital advertising industry faced a perfect storm of disruptions as December drew to a close, PPC Land reports. Among them were massive investments in AI power systems, platform consolidation and Google’s 18-day algorithm rollout. The impact was especially felt by publishers that are dependent on platform traffic.

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