Around the Net
Time For A Rethink On Cart Abandonment Emails
- Econsultancy, Wednesday, January 11, 2017 8:30 AM
Although cart abandonment emails remain a hot topic, a greater focus is needed on how marketers can build more impactful emails to prompt the right consumer actions. Simply activating an automated email with some lines of copy and a link back to a site is not enough to lure consumers away from their busy lives and complete an action that a retailer wants them to take.
