- Targeted In-Car Marketing Starts In The Back Seat
Connected Thinking, Chuck Martin - Wednesday, November 23, 2016
Well before advertising enters the solo driverless car, it will spread ...
- RTB House Expands To Singapore
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Ad-tech firm RTB House, which specializes in retargeting, on Tuesday said ...
- InMobi Launches Mobile-First In-App Remarketing Platform
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Mobile advertising platform InMobi announced the launch of its mobile-first, in-app remarketi ...
- Pinterest Adds To Ad-Targeting Options
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 12, 2016
Continuing to grow its ad-targeting options, Pinterest is now inviting brands ...
- RTB House Uses 'Deep Learning' Tech To Model Conversion Probabilities
Real-Time Daily, Philip Rosenstein - Tuesday, October 11, 2016
Ad-tech company RTB House has announced a new model relying on "de ...
- Varick Media Management Partners With Drawbridge On Cross-Device Platform
Real-Time Daily, Tobi Elkin - Thursday, September 29, 2016
Programmatic ad firm Varick Media Management has partnered with cross-device technology compa ...
- Nearly Half Of UK Retailers Fail To Email After A Shopping Cart is Abandoned
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 28, 2016
There is a huge range of data that you could be collecti ...
- AppLovin Will Be Acquired By A Chinese Investor For $1.42B
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
San Francisco-based mobile ad-tech firm AppLovin will sell a majority stake ...
- Google Metrics Closes 'Loop' Across Search, TV, YouTube, In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2016
Google will make several announcements Monday during Advertising Week related to measuremen ...
- Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as ...
- Email Marketing Is No Space For Dumb Retargetting
EuroMail, Sean Hargrave - Wednesday, September 21, 2016
We have become accustomed to it in digital display, but aren't ema ...
- 89% See Potential Benefits Of Smart Cities, 36% Have Projects Underway
Connected Thinking, Chuck Martin - Tuesday, September 13, 2016
While brands and marketers grapple with how to deal with an I ...
- Viacom, Mattel, Hasbro And Jumpstart Sanctioned For Tracking Kids
PolicyBlog, Wendy Davis - Tuesday, September 13, 2016
New York Attorney General Eric Schneiderman sanctioned four companies for allegedly violati ...
- MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV Audiences
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Samba TV announced Wednesday that it has partnered with MediaMath to provi ...
- Beacons Inside: Sensors Become Part Of In-Store Displays
Connected Thinking, Chuck Martin - Wednesday, August 17, 2016
As beacons evolve, so too does the way marketers use them. On ...
- Programmatic Nuances In Europe and APAC
RTBlog, Tobi Elkin - Friday, August 12, 2016
Programmatic is evolving differently in Western Europe and Asia. Mobile platforms a ...
- Clinton Dominates Digital, Fundraising, Does Trump Have The Resources To Compete?
Red, White & Blog, Philip Rosenstein - Thursday, August 11, 2016
The Clinton campaign has been heavily invested in digital advertising and da ...
- Beacons At Retail To Be Felt Well After Shoppers Leave The Store
MobileShopTalk, Chuck Martin - Wednesday, August 10, 2016
Many more beacons will be felt, even if not necessarily seen. Beaco ...
- Ad Tech Reacts To Facebook's Updates On Ad Blocking
RTBlog, Tobi Elkin - Wednesday, August 10, 2016
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves. ...
- SteelHouse Files Lawsuit Accusing Criteo Of False Advertising
SearchBlog, Laurie Sullivan - Tuesday, July 26, 2016
SteelHouse, an advertising software company, filed a lawsuit Tuesday in the Centr ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed ...
- Broadway Gets A Standing Ovation From Retargeting
Data and Targeting Insider, Laurie Sullivan - Thursday, July 21, 2016
Telecharge, the official ticketing agency for most of New York City's theatre ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
AI & IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the id ...
- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Smart Lights In Stores Match Shoppers With Products
AI & IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential n ...
- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- CRM Data Increases Email Marketing ROI
Email Marketing Daily, Jess Nelson - Tuesday, June 21, 2016
Email marketing technology company Emarsys announced an expansion of its services ...
- Game-Changing Strategy Using RLSAs
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 15, 2016
Larry Kim suggests remarketing lists for search ads may step in ...