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Nearly Half Of UK Retailers Fail To Email After A Shopping Cart is Abandoned

There’s a huge range of data that you could be collecting that allows you to target web visitors much more effectively. For example, take abandoned basket emails. What should be a staple of every ecommerce communications toolkit is startlingly underused – Intilery’s latest research shows that as few as 55% of the top 150 ecommerce retailers in the UK are actually using them.

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