- Puma Personalizes Targeted Messages Based On Site Visits, Cart Abandonment
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 15, 2016
Puma wanted to gain better insights into its consumers, especially those w ...
- Criteo Sues SteelHouse
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, June 14, 2016
Ad tech company Criteo, which engages in retargeting, has sued rival SteelHou ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- RTB House Opens Office In Taiwan, Expanding APAC Footprint
Real-Time Daily, Tobi Elkin - Tuesday, May 24, 2016
RTB House, a global tech company specializing in retargeting, on Tuesday announc ...
- Mobile Is Email's Second Chance -- Get Relevant Or Go Home
EuroMail, Sean Hargrave - Friday, May 20, 2016
Mobile can breathe new life into email marketing as long as bran ...
- Programmatic's Unintended Consequence: Ad Blocking
Real-Time Daily, Joe Mandese - Tuesday, May 17, 2016
Is there a connection between the rise of programmatic media-buying and t ...
- Beacons Double This Year, On Way To 400 Million In Market
Connected Thinking, Chuck Martin - Wednesday, May 11, 2016
While there will be billions of Internet-connected consumer things ranging from wearabl ...
- Facebook Lets Brands Target Ads Based On How Much Time, Money People Spend On Its Sites And Apps
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 11, 2016
More than two years after Facebook began to allow brands to retarg ...
- Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store Visit
Connected Thinking, Chuck Martin - Tuesday, May 10, 2016
Beacons were always good at being able to trigger a message ...
- Hotwire Explains How To Use Seven Attribution Models Simultaneously
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 11, 2016
Attribution continues to pull at marketers like a child begging for attentio ...
- How Email Is Unlocking Millennials' Display Potential
Email Insider Europe, Sean Hargrave - Wednesday, May 4, 2016
Even if they're not reading your offers, an email address can targ ...
- Facing Facebook, Google And Amazon, Brands Pool Their Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 3, 2016
Brands need to scale in order to compete with the likes ...
- Why Chris Copeland Left GroupM For Yieldbot
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2016
While Chris Copeland spent a combined eight years at GroupM Next servi ...
- 10 Billion Clothing, Footwear Products Joining The Internet Of Things
Connected Thinking, Chuck Martin - Monday, April 18, 2016
Just about anything that can be worn is about to become pa ...
- Lost Keys Or Suitcase? IoT Peer Power Steps In
Connected Thinking, Chuck Martin - Sunday, April 17, 2016
Ask any gathering of businesspeople at an event how many have ev ...
- Google's Eddystone Beacons Up The Ante
Connected Thinking, Chuck Martin - Thursday, April 14, 2016
Beacons are growing up. After Apple pretty much owned the beacon marketplac ...
- Demographic Targeting Is Becoming Less Effective On Social Media
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 16, 2016
Ad targeting and retargeting is driving audience segmenting and advertisers need ...
- Flashtalking Sees Improved Mobile Tracking After Device[9] Acquisition
Real-Time Daily, Felicia Greiff - Tuesday, March 8, 2016
Months after acquiring German ad tech company Device[9], Flashtalking is seeing ...
- Beacons Man Up For The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, March 6, 2016
Beacon business is getting bigger. When beacons first started out a whi ...
- AdRoll Launches SendRoll, An Email Retargeting Product
Around the Net in Real-Time, Tobi Elkin - Thursday, March 3, 2016
Ad tech and retargeting firm AdRoll on Wednesday announced a new produ ...
- Rubicon Exec Doesn't See Ad Blocking As A Threat
Around the Net in Real-Time, Tobi Elkin - Thursday, March 3, 2016
SNL Kagan interviewed Dax Hamman, chief product officer at Rubicon Project ...
- AdRoll Takes On Email Marketing
Email Marketing Daily, Jess Nelson - Thursday, March 3, 2016
AdRoll announced the launch of SendRoll on Wednesday, extending the company's predicti ...
- Wearable Sales: $14 Billion This Year, $34 Billion in 2020; Wrist Worn Devices Rule
Connected Thinking, Chuck Martin - Wednesday, February 24, 2016
While many Internet-connected wearable devices are hitting the market well into t ...
- Time Inc. Bought Myspace Parent Viant -- Now What?
Real-Time Daily, Felicia Greiff - Friday, February 12, 2016
When Time Inc. announced its acquisition of Viant Technology, a data-marketing compa ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes
MobileShopTalk, Chuck Martin - Wednesday, February 10, 2016
Beacons are driving mobile coupons and redemption rates are on the ris ...
- Mobile Influence On Store Sales Tops $1 Trillion
MobileShopTalk, Chuck Martin - Wednesday, February 3, 2016
Even as more online sales happen through mobile phones, the major impa ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Mobile Insider, Chuck Martin - Tuesday, January 26, 2016
Beacons may be the most pervasive connected devices that consumers experience ...