Around the Net
Criteo Sues SteelHouse
- Business Insider, Tuesday, June 14, 2016 4:42 PM
Ad tech company Criteo, which engages in retargeting, has sued rival SteelHouse for allegedly running a "counterfeit click fraud scheme." SteelHouse allegedly " counterfeited clicks to trick e-tailers into attributing sales to SteelHouse that should have been attributed to Criteo, other competitors and partners, or direct traffic," Business Insider reports.
