Around the Net
Demographic Targeting Is Becoming Less Effective On Social Media
- Adweek, Wednesday, March 16, 2016 9:08 AM
Ad targeting and retargeting is driving audience segmenting and advertisers need to react to changes in the market, according to a report in Social Times. Despite a focus on data, marketers are still getting confused. Data from Yahoo, brand strategists at Audience Theory and market research firm Ipsos indicates that existing targeting strategies aren't resonating with current audiences. Millennials appear to be the most affected, with 37% of respondents to a study saying they would click on ads, and 34% more likely to purchase products from brands that target them. And 25% actually said they felt that advertisers have forgotten about them.
