Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce

  • November 19, 2018

The Challenge

With sales of its Miracle Whip on the decline, Kraft Heinz decided to produce a true mayonnaise product to go up against category leader Hellmann, made by Unilever. The two giants are up against rival products that are responding to changes in consumer tastes. In February 2018, Heinz …

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